THIS LITTLE PIGGYAn Introduction to New Markets

Meet Piggy

A.K.A.

Consumer 2.0

This little piggy went to market

What’s a market?

1. An open area or square in a town where a public market or

sale is set up.

2. The world of business and commerce.

3. A place in which values, opinions, and ideas are put forward

for debate or recognition

Once upon a time…

This little piggy went to

The Cafe

to talk and gather

This little piggy went to

The Market

To search and find

This little piggy went to

Wall Street

To Buy and Sell

One day, little piggy

discovered…

THE INTERNET.

This little piggy went to

To search and find

INFORMATION

This little piggy went to

to talk and gather

OPINIONS

This little piggy went to

to read, rate, and review

PRODUCTS

This little piggy went to

To buy and sell

EVERYTHING

This little piggy went to market

and became healthy,

wealthy, and wise because

she could

READ

RATE

REVIEW

MEET

SHARE

SOCIALIZE

BUY

SELL

AND

EXCHANGE

This little piggy stayed

…and missed out

THE SOCIAL WEB =

THE NEW MARKETPLACE

THANK YOU!

Rachel Happe

rachel@mzinga.comTwitter - @rhappe

www.thesocialorganization.com

[no pigs were harmed during the making of this powerpoint]