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ABOUT MAX REALITY

graphicsinformation

weatherpresentation

technology video3-D

trafficinformative

detailed

clear

radarlocalvisual

screennew anchors

report

accurateinteresting

picture

VIEWER TESTED

LOCAL TV AUDIENCEHOW OFTEN DO VIEWERS WATCH THEIR LOCAL TV NEWS AFFILIATE?

40%

33%

16%

5% 5%

MULTIPLE TIMES A DAY

ONCE A DAYMULTIPLE TIMES A WEEK BUTLESS THAN ONCE A DAY

ONCE A WEEK

MULTIPLE TIMES A MONTHBUT LESS THAN ONCE A WEEK

WHAT VIEWERS LIKE54%

25%

9%7% 5%

THE VISUAL GRAPHICS

THE INFORMATION SHARED

THE PACE

THE ANCHOR

OTHER

62%rated max reality

excellentrelative to otherweather/traffic

reports

+

64%of viewers of viewers

would tune in

longer if max reality were

part of the upcoming segment

69%of viewers feel

having max reality

on their local TVnews would positively

impact their opinionon the station

MAX REALITY BE ESSENTIAL

TO YOUR

AUDIENCE

keep your viewers coming back for more

DAILY LIFE PLANNING

SAFETY- LIFE & PROPERTY

CREATE

ENGAGEMENT WITH

RELEVANT CONTENT !

AUDIENCE GRABBING 3D

VISUALIZATIONS

IN WALL-TO-WALL SEVERE WEATHER COVERAGE

WHEN AUDIENCE IS SAMPLING,THE PRESENTATION

OF DRAMATIC STORM COVERAGE WILL CAUSE

VIEWERS TO TAKE NOTICE

BRING VIEWERS

CLOSER TO YOUR SHOW WITH

MAP CUTOUTS

HIGHLIGHTEXTREME TEMPS,

WINDS, OR EXPECTED PRECIP

*

*

*Results based on 376 respondents in The Front Research Panel - Surveyed from March 28-31 2015

HOW DOES MAX REALITY RATE VS OTHER REPORTS

EXCELLENT

GOOD

VERY GOOD

POOR

FAIR

34%

10%

26%

2%

28%

A NEW WAY TO TELL YOUR WEATHER & TRAFFIC STORY

augmented