Post on 23-Feb-2016
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New Technologies and the Music Press
LO: To be able to demonstrate understanding of media
products and the ways theyare produced and consumed.
Primary Goal – To make moneyWhat are they selling?
Gratification (satisfaction)What does it look like?
Distraction/entertainmentTaking the user away from worries and responsibilitiesA sense of selfGiving the user a range of social norms (stereotypes) to compare themselves against. Aspirations to be/have more.A sense of belongingGiving the reader a range of people who share their ideals (who think like they do) and a base for building relationshipsKnowledge and education about topic/societyGiving the user a sense of personal growth, confidence to
engage in the conversation and even, an opportunity to be superior (sometimes)
Uses and Gratifications TheoryDistraction and Entertainment
Print (And Web 1.0 tools)
Kerrang! etc
Social Media (Web 2.0 Tools)
Facebook, Instagram, Pinterest etc
Content is more reliable – content is usually more sophisticated
Professionals dictate consumer content – mediated (crafted to be beneficial to publishers) – user experience is controlled –
Users generate content – unexpected experiences – more authentic – in the immediate
Amateur content - less reliable
Uses and Gratifications TheorySense of Self
Print (And Web 1.0 tools)
Kerrang! etc
Social Media (Web 2.0 Tools)
Facebook, Instagram, Pinterest etc
Professional role models – trusted brands – popular culture – Inspires confidence
Ideas dated before it’s released - conformity
Opportunity to be original – real role models - everyone can test their voice – true (not glamorised) presentation of peers
Unproven– opinions
Uses and Gratifications TheorySense of Belonging
Print (And Web 1.0 tools)
Kerrang! etc
Social Media (Web 2.0 Tools)
Facebook, Instagram, Pinterest etc
Feel part of a ‘tribe’ – send letters – talk about it with friends and family
No real access to people outside of immediate group
Be part of a ‘tribe’ - connect with like minded people – can be a contributor OR just a consumer (lurker) – not restricted by geographical location – public or private conversations – wider, overlapping communities
Irresponsible users
Uses and Gratifications TheoryKnowledge and Education
Print (And Web 1.0 tools)
Kerrang! etc
Social Media (Web 2.0 Tools)
Facebook, Instagram, Pinterest etc
Trustworthy – informed – access to good sources – professional presentation
Mediated (filtered and crafted to be appropriate for use).
Precisely relevant – specific niche content – up to date trends
Unreliable – novice experts – saboteurs
Different Uses of Social Media PlatformsTypical Uses - Professional
Distraction/EntertainmentA sense of selfA sense of belongingKnowledge and Educations
Different Uses of Social Media PlatformsTypical Uses - Chat Distraction/Entertainment
A sense of selfA sense of belongingKnowledge and Educations
Different Uses of Social Media PlatformsTypical Uses – Image Sharing
Distraction/EntertainmentA sense of selfA sense of belongingKnowledge and Educations
Different Uses of Social Media PlatformsTypical Uses – Video Sharing
Distraction/EntertainmentA sense of selfA sense of belongingKnowledge and Educations
Different Uses of Social Media PlatformsTypical Uses – Curration
Distraction/EntertainmentA sense of selfA sense of belongingKnowledge and Educations
Different Uses of Social Media PlatformsTypical Uses – Music Sharing
Distraction/EntertainmentA sense of selfA sense of belongingKnowledge and Educations
Music Site Home Page Log in/out requirementSupply email addressThey can identify (and watch) your online presence (static)Tailor site content to your habits
Is it a website?Or is it a Social Networking site?
Masthead- Brand Identity(static)
Slogan or imageSupports brand id (Static)
AdvertisingOnce they have your details, this can become ‘bespoke’(not static)
Search BarNavigate site (static)
Navigation tabsOR MenusLinks to ‘personal spaces’that are familiar and spacesto be explored (static)
Colour SchemeSupports brand id(Static)
Updateable contentVideos/photos/textPosted inCarousels/roll over framesTo maximise content (not static)Live Feeds
From Twitter or their own comments appLinks to external social networking sitesType of synergy – both sites win by generating more traffic More traffic + time spent on site = lures more advertising companies = more revenue
ListsPlaylists, artiste lists, genre listsAll keep user on site longer
Distraction/EntertainmentA sense of selfA sense of belongingKnowledge and Educations