understand and exploit changes

in new world of propertymarketing...

a remarkable difference

“You can’t do today’s job withyesterday’s methods andexpect to be in businesstomorrow”

Henry Ford

remember the good old days...

when it didn’t take much creativity or effort to secure property sales.

the good old days

Sufficient sq ftFloor plan

Right specRight price

Secured sales

remember the good old days...

marketing communications functions were organised around certain principles of control.

then...

The recession was a wake up call for us all...

so what’s changed?

society has changed forever...

we have moved from an era of mindless consumption to...

one ofmindful consumption.

You are no longer in control.

The consumer is!

traditional media channels are working less effectively

no one buys ahome based on catchy headlinesand pretty pictures anymore

Today its all about the BUYER

buyers today are much more careful and consider all options before they decide to purchase!

today

sustainabilityLong term

Real valueLiving environment

Buying home

they demand transparency

they need and want plentiful information..

so what does this mean for the world of property marketing?

today

the marketing function in property sales must work much differently..

its not about interrupting people with big full page adds.

its no longer about broadcasting your message, your product, your price.

its not going to work, buyers are not going to notice YOU!!

its not what you say about yourself, its what others say about YOU!

in a world of too many options and too little time...

buyers will just ignore you...

its all about conversation and engagement.

credible fact-based information campaigns are required to get prospects to engage.

so its time to rethink...

product, positioning, print ads, signage, social media, property portals, websites, blogsbrochures, showhomes-

all need to be re-thought to reflect their new roles in this new world of property marketing.

the riskiest thing to do now is to be the same...

being the same and doing the same is not going to work, buyers are not going to notice YOU!!

choose to ignore what is happening this new world of property marketing...

the party has already started and will carry on without you..

who we are

Midas Property Consultants is acreative sales and marketingcompany focused on serving theResidential Property Market.

what we do

helping you to understand andexploit changes in new world ofproperty marketing.

If you’d like to chat about making a remarkable difference to your sales and marketing results then we’d like to listen.

VISIT US ATwww.midaspropertyconsultants.co.uk

thank you

credits

• slide 16 National Homes Ad - Life 1957 Architect: Charles Goodman

questions