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Newbury CollegeCelebrating 50 years
The Gemini GroupDecember 22, 2011
N E W B U R Y W O R K S : E D U C AT I O N F O R L I F E
5 0 T H A N N I V E R S A R Y T H E M E 1
NEWBURY COLLEGE: EDUCATION FOR LIFE
This is where it starts. This is the launching pad of new ideas, new experiences, new friendships… a new life.
This is where you pick up your road map and find your true North. Yes, this is where it starts.
This is where you begin to realize who you really are. Where you find your passions and figure out your
place. This is where you come to soak it up. Take it in. Find it out. It’s where you gather the tools to build
something better. Something that suddenly seems within reach. This is where you learn to wonder why and
begin to ask why not. It’s where you find the courage to take a new path and chart a new direction. It’s where
you can make your mark not just with footprints that show where you’ve been, but with blueprints that chart
where you are going.
This is where you interact with new people, take on new challenges, seize new opportunities and where you
discover out just how much you can accomplish in a day and even in an hour. It’s where you can venture
outside of your comfort zone and feel…well, comfortable. And it’s knowing that you can change the world –
because you’ve already changed yourself. More confident, more secure, more sure of who you are and what
you want to be. It’s a feeling that doesn’t go away after graduation, but stays with you, makes you stand out
from the crowd. Because this is an education that goes beyond academics or athletics. It’s rooted in the real
world and founded on a tradition of innovation. This is an education that embraces all that the city has to
offer and offers you a chance to shoot for the stars. This is where it starts. But not where it ends.
This is an education for life.
EDUCATION FOR LIFE
NEWBURY WORKS:
YEARS50
John Williams ‘02 and Bruce Winkle ‘03, met in a
Newbury College Hotel Management class where
their final project was to create a concept for a local
restaurant. Although their idea was an upscale Cajun
bistro (they got a B+), they enjoyed working together
and continued to write up business plans. Today, their
gourmet hot dog truck “Good Dogs!” is a lunchtime
fixture in downtown Boston and has been featured
on The Food Network.
“ I wanted a small college where I could
get a solid liberal arts education and
still learn real, marketable skills.
Here, I’ve interned at a top ad agency,
volunteered at the Boston Marathon
and had my poetry published.
Newbury College was exactly what I
was looking for.” –Amelia ’14
ACADEMICS
team work
Academics lorem ipsum dolor sit amet, consectetur adipiscing elit.
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50 REASONS TO LOVE NEWBURYone-on-oneFounded on Newbury Street in 1962. Can it get any Nam a dolor viverra neque iaculis ullamcorper. Donec posuere libero nec ipsum dapibus consectetur. Suspendisse rutrum, augue eu condimentum luctus, enim erat feugiat enim, ut dignissim libero quam vel turpis.
Hot fudge sundaes on a Friday night. Nam a dolor viverra neque iaculis ullamcorper. Donec posuere libero nec ipsum dapibus consectetur. Suspendisse rutrum, augue eu condimentum luctus, enim erat feugiat enim, ut dignissim libero quam vel turpis.
Drama club. Nam a dolor viverra neque iaculis ullamcorper. Donec posuere libero nec ipsum dapibus consectetur. Suspendisse rutrum, augue eu condimentum luctus, enim erat feugiat enim, ut dignissim libero quam vel turpis.
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At Newbury College, classes are small. So you get
to know your professors and, more importantly, they
know you. And because our professors are not just
academics, but also professionals who are at the
top of their game, you benefit educationally, personally
and professionally…..
IT’S NOT JUST WHO YOU KNOW, IT’S WHO KNOWS YOU.
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Newbury College: A Whole New Tradition
5 0 T H A N N I V E R S A R Y T H E M E 2
NEWBURY COLLEGE: A WHOLE NEW TRADITION
Rooted in Boston history but always looking to the future, Newbury College is redefining what a liberal arts education can
be. While we’re proud of our past, we don’t rest on our reputation. We never have. We’re too busy reinventing tradition.
And turning it into something better. Something that works. Right now. Relevant, real and ready to tackle the challenges of
today’s world, Newbury College gives students the tools they need to succeed – the competitive edge that really makes a
difference. The way things have always been doesn’t interest us. We care more about looking ahead. That’s our tradition
– a rich history of anticipating change, embracing creativity and finding simply brilliant solutions. We don’t just respond to
what’s happening in our world now, we welcome what next and prepare students to take their place as leaders.
Sure, we can boast of where we’ve been – but we’re even more excited about where we’re going because at Newbury
College, our tradition has always been innovation. Our most cherished traditions aren’t played out on a football field or in
fraternity house they happen in the classrooms where professors and students challenge the status quo, in businesses
and boardrooms where students learn real world lessons and gain real professional experience and in the excitement
and opportunities that come from simply being in Boston. Yesterday, today and tomorrow… it’s Newbury College where
students discover a whole new way to get an amazing education, find a whole new way to navigate the world and find out
that there’s a whole new way to feel confident about themselves and what they can accomplish.
At Newbury College, it’s a whole new tradition.
A Whole New Tradition
Newbury College
1962–2012IN
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It’s a Whole New Experience
The first week of freshman year is not just intense, it’s transformative. That’s
right. You’ll change. You’ll meet people with new ideas who will challenge you
in new ways, you’ll explore a new city and discover that even though you’re in
college now, there’s a whole lot to learn about the world and about yourself.
You’ll find a balance at Newbury. A small college, just outside of a world-class
city, students here have access to the best of both worlds. There’s a balance
academically, too. That’s because we believe that a liberal arts education
should also have a practical side. So we prepare students to succeed not just
as scholars, but as professionals in their chosen field – with practical skills that
give them the competitive edge in today’s economy.
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“The pop art of the 1960s – particularly Peter Max–
was my inspiration for this design which was chosen
to wrap the Newbury Nourish food truck. It’s like
having my portfolio all over town!”
Adrian ’14
Author, Wes Moore visited campus and
shared the true story behind his New
York Times bestseller “The Other Wes
Moore,” at a literary forum for first year
students who read the book as part of
their orientation program.
2011NEWBURY MOMENT
. It’s Your Life.
Get Excited. Get Started.
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A Whole New Approach
“ I never thought of myself as a scientist, but when we
started to study Molecular Gastronomy, I couldn’t
believe how cool it was. The beet foam on the
hazelnut brulee was outrageously good. When
technology meets the tongue, everyone’s happy!
– Lisa ’13
We believe that experience is the best teacher. That’s why at Newbury College
our professors aren’t just academics but they’re seasoned professionals with
years of experience working at the top of their field. With a student–teacher
ratio of 18–1, professors don’t just know their students, they mentor them...
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Jody Adams, chef/owner of Boston’s
award-winning restaurant Rialto, brought
her four-star experience to the Culinary
Arts department as a visiting chef
during Newbury College’s Restaurant
Week. Other activities included a pop-up
restaurant, wine tastings and on-campus
farmer’s market.
2002NEWBURY MOMENT
.Real Life Experience.
Real Life Success.
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Newbury College Social Media
What a social media campaign can do for Newbury College
• Clarity & consistency in message and branding
• Total optimization of your social media properties
• Custom Facebook application
• Ongoing Promotion
• Social Proof
Benefits
• Ongoing research
• Keep up to date with API updates
• Security risk/vulnerabilities
• New opportunities & technologies
Setup
• Facebook Page Optimization
• Social Media Profile Linking
• Twitter Auto-Responders
• Twitter Setup/Optimization
• Custom Application Development
Ongoing Promotion
• Facebook PPC Management
• Ongoing Twitter & Facebook Promotion
• Scheduled Social media updates
• Clout Analysis & Reporting
Custom Facebook Application
Newbury Nourish food truck
INCREASE STUDENT ENROLLMENT
• Targeted postcard to high school guidance counselors,
department heads, subject teachers (graphic design,
business, interior, etc)
• Mentoring program pairs high school or junior high school
student with Newbury College student in chosen program
• Program specific Facebook pages will give high school
students insider info about Newbury programs and invite
them to “like.”
• Mini-camps or classes for high school and junior high
students. Taught by professors in areas like: Graphic
Design, Culinary Arts, Interior Design. On campus intros to
college life. Promoted through high schools.
• Increased presence on T, radio, YouTube videos/
Facebook (see World’s Largest Cupcake – we could beat
this! http://www.youtube.com/watch?v=2Is_9gRtvhw&fea
ture=related)
• Create “board of experts” that the media can call on for
quotes and opinions on topics ranging from the cost of a
college education to how to cook a turkey.
• Top Chef Competition for high schools scholarship
ENGAGE ALUMNI
• 50th Anniversary magazine (50th YEAR BOOK?)
highlighting achievements of alumni and illuminating
college milestones.
• 50th Anniversary Golden Gala and Alumni Appeal with
awards for distinguished alumni, champagne with 50th
“golden” anniversary label. QR code mailing directs alumni
to fun video on 50th anniversary events.
• Alumni luncheons in cities outside of Massachusetts.
Invite guest speaker and current Newbury College
president.
• 50th Anniversary Fund with specific goals (for new
academic programs, enhancing campus)
• Match Alumni with current student. Send student profile
to alum and ask for their expertise in mentoring, job
placement or just meeting up for lunch.
• Facebook page for Alumni to share memories, make
connections.
• Alumni slideshow on alumni web page. Each picture has
a little blurb about what they do and where they are now.
• Alumni networking mixer
OPTIMIZE V ISIBIL IT Y/
COMMUNIT Y RELATIONS
• Happy Birthday Celebration – Cupcake giveaway on Newbury
Street. Giant birthday card installation invites public to sign.
• 50th Anniversary Speaker Series. High profile names to visit
campus. Open to the public. High-end donors will receive golden
ticket to have the opportunity to mingle with speakers after event.
• 50th Birthday Party on campus, open to the public.
• 50th Anniversary website, part of the Newbury College website
• 50th Anniversary banners on campus and Newbury Street
• Student run food truck “Newbury Nourish” serves up healthy
lunch downtown.
• Host summer or vacation tennis and soccer camps on campus
for elementary, middle and high school students.
• Dorm Room Design Competition – could be city-wide
or just between Newbury Interior Design Students.
Press coverage.
• On Campus Farmer’s Market. Students have booth selling fresh
bread or pies.
• Time Capsule. Newbury buries a time capsule on campus to be
opened in 50 years. Media attends.
• 50 Reasons to Love Newbury poster to Alumni.
• Special 50th Anniversary t-shirt, iPad cover etc.
• Organize “Day of Service.” Students go out in the community to
volunteer.
Newbury College 50th Anniversary Support