Cities as a performance

Plans to action

Location location …

Freedom to be itself

What makes a a destination?

Colour

Life

Movement

Importance of the microdetail

Special places

Events

Winter Heat

Markets

Mattara

Lanes

Parklets

Facades

Cathedral Park

Evolutions

Tourism resurgence

• Short breaks

• Events based

• Business

• Conference

• Cruise markets

• Backpackers

Most tourism product is in or near the City Centre

Tourist accommodation

More accommodation

The Creative City

Cities as social and economic powerhouses

• Cities bring people together

• Exchange ideas

• Build networks

• Formal and informal

• Large and the small

• Platform for SMEs to collaborate

• High tech high touch

Renew Newcastle

• From 2008• Short and medium term uses for vacant buildings• Creative industries and community groups• Ephemeral• Exploring the new• Repurposing the old• Activation and interest

Fill, interest, start up

Renewing the City

Uni

Law Courts

The Living City

Housing market change

• Urban lifestyle trend

• 3,770 residents

• 82% increase in 10 years

• 1259 additional dwellings in 10 years

• Key markets:– 55 +

– Young singles and couples

– Families?

• Impact on dwelling size

Residential growth

Caffeine and food fix

Retail therapy

Bridal cluster

West of Union

Darby Street

Darby StreetDarby Street

Marketown

Honeysuckle

Commercial

Getting around

• Decision on the railway line

• State Government exploring the nature and scope of light rail– where light rail should travel and options for future connections

to link the CBD with surrounding suburbs, beaches and the broader Hunter region.”

– how people travel around Newcastle – whether by car, bus, rail, ferry, walking or cycling, and where they are travelling.

• Role of buses vs light rail

• Active transport

Connectivity

• Ease of movement

• Importance of midblock connections

• Links to the water

• Links to the residential areas

• Priority for pedestrians

• Nodes and hubs – Mall, Civic, Market town, West End- Revitalisation Plan

• Nature of Hunter Street

Remaking Hunter Street

Proposal on exhibition for comment to 30 September

Civic

Crown to Darby

West End to Steel Street

Building towards a big picture

• The City is a mosaic

• Each action has its part to play

• Often the micro is as important as the macro

• Collaboration and communication

• Rome was not built in a day

Impediments

• Attitude

• Certainty

• Mine subsidence

• Availability of finance

• Market demand

• Lack of balance in revitalisation

The whole is bigger than the sum of the parts

1. People + Places = Cities

2. Ideas + sharing = Innovation

3. Innovation + investment = Prosperity

Cities are dynamic

Optimism and looking forward

Vision

Plans

Delivery

Follow through

DialogueCollaborationPartnership

Diversity

Thank you !

solutions@strategyhunter.com.au