Post on 14-Jan-2016
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NF Visitor Use Monitoring NF Visitor Use Monitoring ProgramProgram
To Know & Better Serve To Know & Better Serve
our NF visitorsour NF visitors
How Does NVUM Work?How Does NVUM Work?
• 20% of forests sampled each year
• Forests identify all road, trail exits & recreation sites
• Assigned stratified random sample
• Obtain 24 hour traffic count
• Conduct 6 hrs onsite interviews
HOW DOES NVUM WORK?HOW DOES NVUM WORK?
PREWORK STRATIFICATION
Site type
• Overnight Use Developed Sites (OUDs)
• Day Use Developed Sites (DUDs)
• General Forest Areas (GFAs)
• Wilderness
• View Corridor
Site Day
• Very High, High, Medium, Low
Proxy or non-proxy
ON-SITE INTERVIEWS
Basic (50%)
Satisfaction (25%)
Economic (25%)
Spanish (as needed)
HOW DOES NVUM WORK?HOW DOES NVUM WORK?HOW DOES NVUM WORK?HOW DOES NVUM WORK?
Why We Did ItWhy We Did It In response to
Agency need for Improved understanding of visitor use & satisfaction
Reliable, science based visitor data
NVUM Survey CyclesNVUM Survey Cycles
Sampling Cycle #1 Sampling Cycle #1
10/2000 – 9/200310/2000 – 9/2003
Sampling Cycle 2Sampling Cycle 2
10/2004 – 9/200810/2004 – 9/2008
SucceedingSucceeding survey cycles – survey cycles – Every 5 years Every 5 years
Sampling CalendarSampling CalendarSITETYPE SITENAME SiteNum STRATUS MONTH DAY YEAR SURVTIME NOTE1
DUDS FOXTAIL GROUP PICNIC - WINTERFOXT 255089.00 FR3 1 2 2005
DUDS DEER CREEK PICNIC 16.00 HIGH 1 9 2005 PM
DUDS KYLE VISITOR CENTER 14.00 HIGH 1 9 2005 PM
DUDS LAS VEGAS SKI AND SNOWBOARD RESORT 22.00 SV1 1 10 2005
VIEW HWY 158 DEER CREEK 256.00 LOW 1 20 2005 PM
DUDS FOXTAIL GROUP PICNIC - WINTERFOXT 255089.00 FR3 1 23 2005
DUDS DESERT VIEW DAY USE SITE 15.00 MEDIUM 1 28 2005 PM
DUDS DEER CREEK PICNIC 16.00 HIGH 1 29 2005 AM
DUDS KYLE VISITOR CENTER 14.00 HIGH 1 29 2005 AM
DUDS FOXTAIL GROUP PICNIC - WINTERFOXT 255089.00 FR3 2 5 2005
GFA 5-52 POTOSI @ SR160 1001.00 HIGH 2 6 2005 PM
GFA 5-57 CATHEDRAL ROCK TRAIL @ stairw a 255109.00 MEDIUM 2 6 2005 AM
DUDS DESERT VIEW DAY USE SITE 15.00 MEDIUM 2 13 2005 PM
DUDS FOXTAIL GROUP PICNIC - WINTERFOXT 255089.00 FR3 2 13 2005
DUDS FOXTAIL GROUP PICNIC - WINTERFOXT 255089.00 FR3 2 20 2005
DUDS FOXTAIL GROUP PICNIC - WINTERFOXT 255089.00 FR3 2 21 2005
GFA 5-16 CHAMPION ROAD 1011.00 MEDIUM 2 25 2005 PM
DUDS KYLE VISITOR CENTER 14.00 HIGH 2 26 2005 PM
DUDS LAS VEGAS SKI AND SNOWBOARD RESORT 22.00 SV1 3 1 2005
GFA 5-42 WILLOW CREEK 601/565 255092.00 MEDIUM 3 1 2005 PM
GFA 5-15 ARCHERY CAMP 1010.00 MEDIUM 3 4 2005 AM
GFA 5-57 CATHEDRAL ROCK TRAIL @ stairw a 255109.00 MEDIUM 3 5 2005 PM
GFA 5-7 TROUT/LOVELL SUMMIT 1002.00 MEDIUM 3 8 2005 PM
DUDS DESERT VIEW DAY USE SITE 15.00 LOW 3 10 2005 AM
GFA 5-11 CRYSTAL SPRING 1006.00 LOW 3 14 2005 AM STANDARD PROTOCOL -- SAMPLING AND TRAFFIC COUNT
DUDS KYLE VISITOR CENTER 14.00 LOW 3 15 2005 PM
GFA 5-47 SKI TOW/MARY JANE 1008.00 MEDIUM 3 18 2005 PM
DUDS KYLE VISITOR CENTER 14.00 LOW 3 24 2005 PM
GFA 5-50 LUCKY STRIKE 578 255100.00 LOW 3 25 2005 AM STANDARD PROTOCOL -- SAMPLING AND TRAFFIC COUNT
GFA 5-1 MACKS CANYON 996.00 HIGH 3 27 2005 PM
GFA 5-23 HORSE SHUTEM SPRING 1019.00 MEDIUM 3 27 2005 PM
DUDS DEER CREEK PICNIC 16.00 LOW 3 29 2005 PM
GFA 5-4 LOVELL CYN 999.00 MEDIUM 3 29 2005 PM
DUDS DEER CREEK PICNIC 16.00 MEDIUM 4 2 2005 PM
VIEW HWY 158 DEER CREEK 256.00 LOW 4 2 2005 AM
GFA 5-54 CARPENTER/WALLACE CONNECTOR 255105.00 MEDIUM 4 9 2005 PM
GFA 5-18 MCFARLAND 1013.00 MEDIUM 4 10 2005 PM
WILDERNESS5W6 FLETCHER CANYON 209.00 LOW 4 10 2005 AM
DUDS DEER CREEK PICNIC 16.00 LOW 4 12 2005 PM
DUDS KYLE VISITOR CENTER 14.00 LOW 4 14 2005 PM
GFA 5-12 COLD CREEK PONDS 1007.00 HIGH 4 16 2005 AM
DUDS CATHEDRAL ROCK PICNIC 23.00 DUR4 4 17 2005
GFA 5-56 ROBBERS ROOST TRAIL 255107.00 MEDIUM 4 17 2005 PM
DUDS CATHEDRAL ROCK PICNIC 23.00 DUR4 4 23 2005
GFA 5-40 STIRLING 552 1005.00 MEDIUM 4 23 2005 AM
GFA 5-2 TELEPHONE CANYON 997.00 MEDIUM 4 24 2005 AM
GFA 5-5 COTTONWOOD 1000.00 MEDIUM 4 24 2005 PM
GFA 5-7 TROUT/LOVELL SUMMIT 1002.00 MEDIUM 4 28 2005 AM
WILDERNESS5W5 TRAIL CANYON 208.00 LOW 4 29 2005 PM
GFA 5-7 TROUT/LOVELL SUMMIT 1002.00 HIGH 4 30 2005 PM
GFA 5-7 TROUT/LOVELL SUMMIT 1002.00 HIGH 5 1 2005 PM
GFA 5-47 SKI TOW/MARY JANE 1008.00 LOW 5 4 2005 SET UP TRAFFIC COUNTER ONLY -- 8AM START
GFA 5-52 POTOSI @ SR160 1001.00 MEDIUM 5 4 2005 AM
DUDS DESERT VIEW DAY USE SITE 15.00 HIGH 5 7 2005 PM
Who Benefits?Who Benefits?
•USFS leaders & USFS leaders & program managers program managers
•Congress, & Congress, & external customersexternal customers
•The publicThe public
•The resourceThe resource
NVUM ApplicationsNVUM Applications
ININ PLANNING & PLANNING & MANAGEMENTMANAGEMENT
•Setting Customer Service Standards Required by Exec Order 12862
•National Recreation Agenda Implementation
•Strategic & Annual Performance Plans Better service to the public while protecting valuable resources
Forest Planning & Monitoring Setting realistic targets & meeting them
ApplicationsApplications
In Land Management In Land Management DecisionsDecisions
Demand and Supply AnalysisWhat do visitors do while on your forest? Where do they do it? Who are they?
ApplicationApplicationss
In Land Management In Land Management DecisionsDecisions – –
Effects of Forest TOURISM on Effects of Forest TOURISM on local communities local communities •Employment Employment •IncomeIncome
Based on: Based on:
Expenditure dataExpenditure data
ApplicationsApplications
In Land Management In Land Management Decisions –Decisions –
Best placement of Best placement of
LIMITED RESOURCESLIMITED RESOURCES• Niche ID
Based on current visitor satisfaction
ApplicationApplicationss
In Land Management In Land Management DecisionsDecisions
RECREATION NICHE IDRECREATION NICHE IDBased on Based on Visitor CharacteristicsVisitor Characteristics
• Age Age • Race Race • Activity participationActivity participation• Outdoor recreation Outdoor recreation
expenditure profiles expenditure profiles • Length of stayLength of stay• SatisfactionSatisfaction
ApplicationApplicationss
Important DefinitionsImportant Definitions
National Forest VisitEntry of one person upon a NF to participate in recreation activities. Must be contiguous.
Site Visit Entry of one person onto a NF site or area to participate in recreation activities.
More definitions:
Recreation tripDuration of time beginning when visitor left home and ending when they get back to their home.
Confidence level and error rateUsed together to define the reliability of the estimated visits.
Workshop WorkshopUinta National ForestUinta National Forest
The specific recreation focus of a forest incorporating public expectations with unique social
and ecological features of the land
What is a NicheWhat is a NicheRS-FMP:RS-FMP:
(demand)(demand)
(supply).(supply).
??
NicheNiche DesignDesignNicheNiche DesignDesign
SUPPLY Using Infra Site Inventory, ROS, SMS and SOP to develop Forest assets and amenities.
SUPPLY Using Infra Site Inventory, ROS, SMS and SOP to develop Forest assets and amenities.
DEMAND Using NVUM (forest use data), US Census (population trends) and NSRE (Market Zone resident rec activities) to develop visitor use.
It provides context to help us make decisions.
It calibrates our thinking about what is occurring on the forest.
Demand Demand It’s important to know what our visitors demand because:It’s important to know what our visitors demand because:
Current UseCurrent UseCurrent UseCurrent Use Estimated use
Visitor Origin & Market Zone
Visitor Characteristics
Visitor Activity
Satisfaction and Importance
Visitor CharacteristicsVisitor Characteristics(from NVUM and Census)(from NVUM and Census)
Visitor CharacteristicsVisitor Characteristics(from NVUM and Census)(from NVUM and Census)
Market Zone Characteristics
0%
5%
10%
15%
20%
25%
Market Zone State Average
Market Zone 12.92% 19.18% 12.18%
State Average 15.80% 18.18% 10.62%
Language other than English spoken at home, pct Households
Percentage of Persons with a disability, age 5+, 2000
Persons below poverty, percent, 1999
Summary of Visitor Summary of Visitor
CharacteristicsCharacteristics Summary of Visitor Summary of Visitor
CharacteristicsCharacteristics Most visitors are from the local
surrounding counties.
There are significantly more young people recreating on this Forest than most other Forests, but visitors represent the age distribution of the market zone.
Predominately day-use with some weekend overnight stays.
Segment Shares by Segment Shares by ForestForest
NL-Day
NL- ON FS
NL-ON- Other
L-
Day
L-
ON FS
L-
ON- Other
Angeles 9 0 1 81 5 4Eldorado 21 13 12 40 6 1Inyo 2 10 62 16 0 1Modoc 4 5 8 50 5 19Sequoia 5 17 18 38 8 2
Day/Overnight Use of Forest Day/Overnight Use of Forest (from NVUM)(from NVUM)
Day/Overnight Use of Forest Day/Overnight Use of Forest (from NVUM)(from NVUM)
Segmentation of Visitors- Local/ Non-local and Day/ Overnight
9%
2%
10%
2%5%
46%
6%
19%
67%
7%7%8%
0%
10%
20%
30%
40%
50%
60%
70%
80%
NL-Day Local-Day NL-Overnight-NF Local-Overnight-NF NL-Overnight Local-Overnight
Uinta All Forests
Estimated Annual Use Estimated Annual Use (from NVUM)(from NVUM)
Estimated Annual Use Estimated Annual Use (from NVUM)(from NVUM)
R4 Forest Visits(In Thousands)
3,370
2,548
913
467
2,879
1,552
4,947
774882
1,359
2,474
616457
0
1,000
2,000
3,000
4,000
5,000
6,000
WASATCH-CACHE
HUMBOLT-TOYIABE
UINTA
CARIBOU-TARGHEE
BRIDGER-TETON
BOISE
ASHLEY
SAWTOOTH
MANTI-LASAL
DIXIE
PAYETTE
SALMON-CHALLIS
FISHLAKE
Num
ber
of Vis
its
NEW!!! NRIS-NVUMNEW!!! NRIS-NVUM
• A database containing ALL Round 1 information
• Access database
• Easy to use – queries by forest, region, or nationally, or combinations
• Some examples follow
NRIS –HD: R4 Visitor Zip NRIS –HD: R4 Visitor Zip CodesCodes
NRIS-HD: Tonto StratificationNRIS-HD: Tonto Stratification
NVUM HD- Tonto InterviewsNVUM HD- Tonto Interviews
NRIS –HD Tonto VisitationNRIS –HD Tonto Visitation
NRIS –HD: LTBMU DurationNRIS –HD: LTBMU Duration
NRIS – HD: LTBMU ActivitiesNRIS – HD: LTBMU Activities
NRIS – HD: Region 4 VisitationNRIS – HD: Region 4 Visitation