Charles CreswellDeputy EditorNHS Choices

NHS Choices content – an introduction

5 March 2014

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March 2007 – March 2014

• Most visited health information website in Europe

• Launched in 2007 as the digital front door to the NHS

• We provide information to help people make good choices about their health and use of health services

• Funded by DH

• Commissioned by NHS England

• Hosted by HSCIC

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Growth of NHS Choices

Average number of visits for each financial year. Plus price per visit based on cost of service. (Source: webtrends)

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Market Share – Dec 2013

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What users look at

Home Page

Medicaladvice now

Behind theheadlines

Live Well

CarersDirect

PlannersScorecard

Tools

Treatments& Conditions NHS Service

Directories

Front page

NHS inEngland

CommonHealth Questions

8%

34%16%

3%

3%

4%

7%1%

3%

2%

1%7%

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Visits from mobile devices

Percentage of users who access NHS Choices with a mobile device. (Source: webtrends)

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The future

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How Choices is evolving

Themes

•Transparency

•Feedback

•Transactions

•Participation

Coming soon

•Beta launch – March 2014

•Responsive design

•GP choice and urgent care finder tools

•Dementia webchat

•Rare diseases content

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How what we do is changing

Information & Data

Personalisation

Health Management

Transactions

Real time local service info

Authentication

Semantic personalised

search

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NHS Choices content

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NHS Choices content

• A-Z of treatments and conditions• About the NHS • Care and support• Common health questions• Behind the headlines• Live Well • Videos (1,000+)• Interactive tools and apps (120+)

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Moodzone

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Promoting behaviour change

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Developing content

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Content principles

• Public-facing and user-focused

• Most content is written in-house by expert health writers

• Rigorous editorial process, published online

• Evidence-based and regularly reviewed

• Informed by patient experience

• Clinically approved

• Aligned with Government policy, where relevant

• Overseen by CIAG

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When and why do we add content?

User need • Individual requests • User feedback• Charity requests• Web analytics (search terms, high-traffic topics)• News / events / developments

Policy / NHS priority• New policy focus• Public health campaigns

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Content curation and partnership

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How we develop content

• NHS Choices are the content ‘owners’

• We create and maintain content in collaboration with clinical experts and policy leads

• Approx 6-week development process

• Initial meeting to discuss user needs, policy messages, etc

• Choices produce content outline

• Once agreed, Choices write content and seek clinical / policy approval

• Single point of contact for sign-off

• Post-publication updates can be made instantly

• Two-year review cycle

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Working together

• Yellow Card

• Herbal medicines

• Vaccine ingredients

• Counterfeit medicines

• Self-testing kits

• Vaginal mesh and tape

• Medicines guide

• News and alerts

• Topical issues – e-cigarettes

• What else?

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Thank you

Now, how can we help you?