Grassroots FundraisingFor Your Foundation & Philanthropic Partner

Presented by Steve GoodDirector of Communications & Iron Phi, Phi Delta Theta

Founder & CEO, GrassrootGive, LLC

Goals for the Presentation1. Educate you about grassroots

fundraising, the trends that are fueling this movement and the importance of grassroots fundraising programs

2. Have you thinking about fundraising in a whole different way

3. Walk away enthused/with ideas

Let’s Have Some Fun!

If I told you that I was going to __________ and raise $1,000 for _________ in the process,

would you support me by making a donation?

A Little Bit About MeMillennial – Born in 1982

Live in a crazy Greek worldPhi Delt

Wanna-be long distance runnerSocial media nut

Non-Profiter (Poor)Disgruntled MBA grad

Former philanthropy chairmanALS Charity Runner & Iron Phi

So What’s My Point?You have many disposable income-challenged young millennials

in your organization who want an opportunity to do good and

show their loyalty to you. They have large networks that will

support them in whatever they are trying to achieve, and they

have the social tools to help them accomplish their goals.

• The term “grassroots” is a term used to denote any kind of effort that derives most of its power and reason for being from a community and from common ordinary people.

Grassroots Fundraising

The term “grassroots” is a term used to denote any kind of effort that derives most of its power and reason for being from a community and from common ordinary people.

• The term “grassroots” is a term used to denote any kind of effort that derives most of its power and reason for being from a community and from common ordinary people.

Grassroots Fundraising Programs

Involve many people in your fundraising efforts

Enlarge your fundraising staff

Cultivate young donors

Extend donor pools

Mobilize your people to “do good”

Why You Should Embrace It

Budget Constraints

Extend your staff

Millennials want to make a difference

Cultivate Young Donors

Social Media & The Groundswell

Whose Cause Is It?

Iron PhiPhi Delt’s Brotherhood of Athletes

MissionTo strengthen the Phi Delta Theta International Fraternity and the impact it has on the fight against Lou Gehrig's disease through the fundraising and athletic efforts of its members.

2010 Goal - $100,000 (Achieved)2011 Goal – Additional $200,0002012 Goal - Additional $300,0002013 Goal – Additional $400,000

End Goal - $1 million raised$500,000 to ALS

$500,000 to PDT Foundation

Iron Phi Goals

To Become an Iron Phi

Achieve an athletic accomplishment

Raise $1,000 with 50% going to ALS and 50% to the Phi Delta Theta Foundation

Achieve an athletic accomplishment

Raise $1,000 with 50% going to ALS and 50% to the Phi Delta Theta Foundation

To Become An Iron Phi

Strengthening our partnership with ALS

Raising money/support for ALS

Raising money/support for PDT Foundation

Giving our members the opportunity to achieve personal athletic goals

Cultivating young donors and capturing the power of their networks

Iron Phi is…

$180,000 Raised in 17 months83 Iron Phis

603 registrants # of donations – 3,147 (85% non-Phis)

60% of chapters participating2 Iron Phi Chapters - $10,000+ raised

Average gift amount - ~$55Software/Website Cost - ~$20,000 over 3 yrs

Top Fundraiser - $8,000

Iron Phi Results

How can your organization empower its

members to raise money for your cause and your

foundation at the same time?

Brainstorming Activity

Let’s See Who Won Our Competition!

Stay in Contactsgood@grassrootgive.com

www.facebook.com/SteveGood

@sgood @grassrootgive

www.grassrootgive.com

www.grassrootgiveblog.com