Nic MillingtonChief Executive

www.ruralmedia.co.uk

Arts Council of WalesArts Marketing SymposiumThursday 21st October 2010

Using Digital Media to Strengthen

Rural Communities

Rural Media Showreel clip

Enable rural and disadvantaged communities to participate in creative media activities, develop skills, self confidence, and a ‘voice’.

Create high quality film, photography, web, audio

and print resources that reflect rural diversity and issues, and challenge stereotypes and prejudice.

Inspire and develop new audiences for film and media produced by and for rural communities.

Profile Founded in 1992 Registered charity Based in Hereford Employs 21 staff & average 80 f/lancers

per annum Funded by range of trusts &

foundations, public sector grants and contracts, and social enterprise.

Forecast turnover 2010-11 is £1.1M

Local, regional and national impact

“Media in the 20th Century was run as a single race – consumption…. but in the 21st Century media has become a triathlon, it is three different events. People still like to consume , but they also like to produce and share.” Clay Shirky, Professor of Interactive Telecommunications, NYU

Digital Stories

Citizen Journalism

Community and Short Filmmaking

Radio Drama

Web and Print Publishing

Services Creative forms:

Digital storytelling Citizen journalism Community & short filmmaking (drama, doc,

animation) Radio drama Web & print publishing

Core services: Help desk / AIG

ConsultancyDigital sector supportResourcesCommissioned production

Policy ContextNational How Fair is Britain (EHRC) Digital Britain Building a Society for All Ages Every Child Matters Equality Bill The Big Society Local Localism Bill Local Enterprise Boards Commissioning of public services

Rural Policy Issues Ageing countryside – pressure on services

especially housing & healthcare with impact on young people & ex-migration

Rural land pressure – domestic & commercial development, maintaining biodiversity, increased demand for food production, leisure & tourism

Environment & climate change – mitigation and adaptation issues

Localism agenda – offers great potential but dangers of NIMBYism. A local inclusive voice will be important

Stronger & stronger communities

Rural Media’sCreative Programme 2010-13 Over the Hill? Shoot Out Same But Different? Re:focus Amplifying Voices Royalists and Roundheads InSITE Travellers Times Online Offa’s Dyke (in development)

Over the Hill?

Shoot Out

Same But Different?

Re:focus

Amplifying Voices

Royalists and Roundheads

InSITE

Travellers’ Times Online

Reaching and engaging rural communities

Outreach - legwork! Participatory projects Issue based work Recursive creative opportunities Exhibition, debate, distribution Marketing and communications Partnership working & networks Consultation Social media Campaigns

The Rural Media Company

T. 01432 344039 W. www.ruralmedia.co.uk E. nicm@ruralmedia.co.uk E. sarahl@ruralmedia.co.uk