Post on 28-May-2020
transcript
NIKKI RICH
BRAND!OVERVIEW "#$%
""#" S. FIGUEROA!STREET& SUITE '#( LOS!ANGELES& CALIFORNIA )###(
PHONE/FAX: %"%*"""*%(%+ / INFO@NIKKIRICHCLOTHING.COM
NIKKIRICHCLOTHING.COM
NIKKI RICH
WHO!WE!ARE
CO*DESIGNED!BY!NIKKI!LUND & RICHIE!SAMBORA&
NIKKI!RICH!IS!A LIFESTYLE!BRAND!THAT!INVOKES!A
MODERN!SENSIBILITY!BY!FUSING!MUSIC& ART&
AND!FASHION.
THE!PAIR!SUCCESSFULLY!BRIDGE!THE!GAP!BETWEEN!DESIGNER
AND!CONTEMPORARY!FASHION. PAIRING!LUXE!TEXTILES!WITH
IMPECCABLE!CRAFTSMANSHIP& NIKKI!RICH!OFFERS!A!UNIQUE
DESIGNER!AESTHETIC!AT!AN!AFFORDABLE!PRICE. THE!BRAND’S
EFFORTLESSLY!DECONSTRUCTED!COLLECTIONS!HELP
CONSUMERS!FIND!THEIR!STYLE!BY!OFFERING!A!CHIC!BLEND!OF
TAILORED!JACKETS!AND!BLAZERS& SILKY!SHIRTS& KNIT!TOPS&
FLATTERING!PANTS& AND!FEMININE!DRESSES.
NIKKI RICH
NIKKI!LUND
A!CALIFORNIA!NATIVE& LOS!ANGELES!BASED!FASHION
DESIGNER!NIKKI!LUND!HAS!BEEN!WIDELY!RECOGNIZED
FOR!HER!SOPHISTICATED& FASHION!FORWARD!READY*TO*
WEAR!DESIGNS!AND!CUSTOM!CREATIONS!FOR!CELEBRITIES
INCLUDING!CARRIE!UNDERWOOD& KATE!BECKINSALE& MILEY
CYRUS!AND!BLAKE!SHELTON. WITH!A!BACKGROUND!IN!AND
PASSION!FOR!MUSIC& LUND!SPENT!YEARS!HONING!HER
SONGWRITING!SKILLS!AND!PERFORMING!WITH!THE!BAND
SECRET!MIND. SIMULTANEOUSLY& NIKKI!JOINED!THE!DESIGN
TEAM!AT!JILL!STUART!IN!AN!EFFORT!TO!SUSTAIN!HER
INTEREST!IN!FASHION.
IN "##'& LUND!LAUNCHED!THE!LOUNGEWEAR!LINE
ECCENTRIC!SYMPHONY. INTEREST!IN!THE!LINE& AND!HER
BAND& GREW!EXPONENTIALLY. DURING!THIS!PROCESS!LUND
ALSO!MADE!HER!OWN!STAGE!CLOTHES& ATTRACTING!A
GROWING!AUDIENCE!FOR!HER!MUSIC!AND!HER!SENSE!OF
STYLE , AND!CATCHING!THE!ATTENTION!OF!FELLOW
MUSICIAN!RICHIE!SAMBORA.
WHAT!FOLLOWED!WAS!THE!BIRTH!OF!NIKKI!RICH.
NIKKI RICH
RICHIE!SAMBORA
THE!NEW!JERSEY!NATIVE!IS!BEST!KNOW!FOR!HIS!ROLE!AS
LEAD!GUITARIST& VOCALIST!AND!SONGWRITER!FOR!THE
WORLD*RENOWNED!ROCK!BAND!BON!JOVI. RICHIE!IS!ALSO
AN!ACCOMPLISHED!SOLO!ARTIST!AND!MUSIC!PRODUCER
WHO!HAS!WORKED!WITH!LEGENDARY!MUSICIANS!SUCH!AS
ERIC!CLAPTON!AND!BO!DIDDLEY!AS!WELL!AS!PROVIDING
SOUNDTRACKS!FOR!FILM!AND!TELEVISION.
RICHIE!JOINED!BON!JOVI!IN $)-%& AND!SINCE!THAT!TIME!THE
BAND!HAS!SOLD!OVER $## MILLION!ALBUMS!WORLDWIDE
AND!HAS!SOLD!OUT $" INTERNATIONAL!TOURS. AFTER "+
YEARS!OF!WRITING!RECORD*BREAKING!HITS& RICHIE!AND
JON!BON!JOVI!WERE!INDUCTED!INTO!THE!SONGWRITERS
HALL!OF!FAME!IN "##).
RICHIE!IS!HEAVILY!INVOLVED!IN!EVERY!ASPECT!OF!NIKKI
RICH. FROM!CONCEPTION!TO!COMPLETION& AND!ALL!OF
THE!DETAILS!IN!BETWEEN& RICHIE!WORKS!VERY!CLOSELY
WITH!NIKKI!TO!DEVELOP!EACH!COLLECTION.
NIKKI RICH
OUR!MISSION
OUR!LONG*TERM!VISION!IS!TO!INCREASE!THE!NIKKI!RICH!BRAND
EQUITY!THROUGH!BUILDING!UPON!ITS!MODERN!AND!UNIQUE
SENSIBILITIES!AND!OUTSTANDING!QUALITY.
OUR!PRODUCTS!ARE!SIMPLY!AN!EXTENSION!OF!OUR!BRAND
EXPERIENCE!AND!WE!BELIEVE!THEY!REPRESENT!OUR!CONSUMERS’
GREATEST!ASPIRATIONS.
BY!THE!YEAR "#$' NIKKI!RICH!WILL!BE!A!MULTI*TIERED!BRAND!WITH
FULLY!DIVERSIFIED!LIFESTYLE!PRODUCT!OFFERINGS!IN!CLOTHING&
FOOTWEAR& HANDBAGS& ACCESSORIES& BEAUTY!AND!HOME.
NIKKI RICH
OUR!CUSTOMER
COMPLETELY!ENGAGED!IN!CULTURE& THE!NIKKI!RICH
CUSTOMER!IS!PASSIONATE!ABOUT!MUSIC!AND!ART. SHE
SPENDS!HER!DAYS!SHARING!MUSIC!AND!GETTING!LOST
IN!THE!HALLWAYS!OF!THE!GREAT!MUSEUMS!IN!HER!CITY.
SHE!IS!AN!ENGAGED!SHOPPER!WHO!LOVES!FASHION
AND!LIVES!FOR!DETAILS. SHE!HAS!A!BUSY!LIFESTYLE&
A!REALISTIC!BUDGET& AND!DOESN’T!MIND!TAKING!THE
EXTRA!TIME!TO!SEEK!OUT!BOLD!FASHION!THAT!SHE
KNOWS!WILL!MAKE!HER!WARDROBE!LOOK!AND!FEEL
DISTINCT.
SHE!COVETS!PIECES!THAT!ARE!LUXURIOUS& BUT
ALL*AT*ONCE!ACCESSIBLE. SHE!IS!LOOKING!FOR
FASHION!FORWARD!PIECES!THAT!SHE!KNOWS!WILL
BLEND!EFFORTLESSLY!INTO!HER!WARDROBE& YET!MAKE
HER!STAND!OUT!IN!A!CROWD.
NIKKI RICH
IDENTITY
MUSIC
MUSIC!IS!THE!FABRIC!THAT!INFUSES!THE!BRAND!WITH
AUTHENTICITY. MUSIC!IS!IN!OUR!HERITAGE!AND!POSITIONS!US
AT!THE!FOREFRONT!OF!FASHION.
ART
ART!MOVES!US!ALL. FROM!THE!TINY!IDEAS!THAT!ARE!PLANTED
IN!THE!MIND!OF!AN!ARTIST!COMES!THE!GROWTH!OF!GREAT
PROMISE!AND!BEAUTY. ARTISTS!ARE!MOVED!TO!CREATE!IN!A
WAY!ONLY!THEIR!MIND!CAN. WE!ARE!MOVED!BY!THE!MYRIAD
WAYS!THAT!ART!HELPS!YOU!EXPRESS!THE!DEPTHS!OF!YOUR
SOUL.
FASHION
FASHION!SHOULD!ENCOMPASS!THE!ESSENCE!OF!MODERN&
AFFORDABLE!LUXURY. INSTANTLY!RECOGNIZABLE&
EFFORTLESSLY!DECONSTRUCTED& AND!ALIVE!WITH!AN
ECLECTIC& AVANT*GARDE!EDGE. FASHION!IS!FUNCTIONAL&
BUT!TEXTURED!FABRICS!SUCH!AS!TWEED& WASHABLE!SILKS
AND!ROCK!INSPIRED!VEGAN!LEATHER!DESIGNS& MAKE!A!LOOK
COVETED!AND!DISTINCT. FASHION!EMBODIES!A!SOFT&
FEMININE!MYSTIQUE!BUT!MAKES!NO!MISTAKE
ABOUT!YOUR!POWER.
NIKKI RICH
INSPIRATION
SHE!IS!FRAGILE!BUT!SHE!IS!STRONG!AND!WE!ARE
INSPIRED!BY!HER!CONTRADICTION.
SHE!MOVES!IN!SOFT!SHADOWS!AND!BRIGHT!LIGHTS!TO!CREATE!A
SENSE!OF!STYLE!THAT!SHE!OWNS
UNDENIABLY.
DELICATE!PETALS. SHARP!THORNS. HER
UNQUESTIONABLE!BEAUTY!IS!CELEBRATED!AND
PROTECTED.
SHE!IS!CONFIDENT& SHE!IS!SEXY& BUT!SHE!NEVER!LETS!GO!OF!HER
EDGE.
POWERFUL. SELF*ASSURED. ANGELIC.
ALLURING. NIKKI!RICH.
NIKKI RICH
"#$% CALENDAR!OF!EVENTS!AND!TRADE!SHOWS
"/$)*"$
%/"$*".
./-*)
'/+*-
'/%#*+/"
+/$#*$%
-/.*+
-/'*-
-/$.*$(
-/$)*"$
)/$(*$)
$#/$.*$(
$#/".*"(
DATES!TBA
MAGIC!LAS!VEGAS
DALLAS!APPAREL & ACCESSORIES!MARKET
CHICAGO!COAST!SHOW
INTERMEZZO!NYC
DALLAS!APPAREL & ACCESSORIES!MARKET
NEW!MART " LA!MARKET
INTERMEZZO!NYC
NEW!MART " LA!MARKET
DALLAS!APPAREL & ACCESSORIES!MARKET
WWD!MAGIC / ENK!LAS!VEGAS
COTERIE!NYC
NEW!MART # LA!MARKET
DALLAS!APPAREL & ACCESSORIES!MARKET
PURE!LONDON$ BREAD!AND!BUTTER / BERLIN$ WHO’S!NEXT / PARIS
NIKKI RICH
TODAY
ESTABLISHED!REPRESENTATION!WITH!DIRECTIVES!WEST /
DONEGER!GROUP
IN!HOUSE!SALES& AMANDA!MACCHIA / NY
MARY!JOYA!SHOWROOM / LA
SCOTT!BLAIR!GROUP / DALLAS
)( NEW!BOUTIQUES!THIS!SEASON!ALONE
NIKKI!RICH!CLOTHING!HEADLINED!LA!FASHION!WEEK!IN "#$%
FEATURED!REPEATEDLY!ON!EXTRA& ACCESS!HOLLYWOOD& GOOD
DAY!LA
TOP!CELEBRITIES!INCLUDING!CARRIE!UNDERWOOD& KATE
BECKENSALE& DEMI!LAVATO& MILEY!CYRUS& NICOLE SCHERZINGER
AND!OLIVA!MUNN!REQUEST!CUSTOM!PIECES!AND!SUPPORT!OUR
RTW!COLLECTIONS
ORDER!FULFILLMENT!IS!UP )#/ FROM!LAST!YEAR
SELL!THROUGH!RATIO!INCREASES!BY ../ PER!YEAR
$'# STREET!TEAMS& NATIONALLY!AND!INTERNATIONALLY& ARE
CURRENTLY!SUPPORTING!THE!BRAND
GROWING!WEB!PRESENCE. FACEBOOK!ACTIVITY!HAS!INCREASED
"##/ IN!THE!LAST ' MONTHS
OVER "%&### TWITTER!FOLLOWERS
ACTIVE!PINTEREST!SPACE
SUBSTANTIAL!BLOG!FOLLOWING!ATTACHED!TO!OUR!WEBSITE
SOPHISTICATED!WEBSITE!ENCOMPASSING!ECOMMERCE& BLOG&
COLLECTIONS!AND!EPK
NIKKI RICH
PROJECTED!GROWTH!AND!DEMAND
NIKKI!RICH!IS!IN!ITS %RD!SEASON& AND!AFTER!A!MUCH!ANTICIPATED
AND!SUCCESSFUL!FALL $% RTW!FASHION!SHOW!THE!INDUSTRY!IS
BUZZING!
WITH!THE!ASSISTANCE!OF!PUBLIC!RELATIONS!LEADERS!FILM!FASHION
0THE!FASHION!DIVISION!OF!ROGERS!AND!COWAN1 IN!LOS!ANGELES&
TRENDS!IN!JAPAN& AND!PURPLE!PR!IN!LONDON!WE!HAVE!RECEIVED!A
GREAT!DEAL!OF!NATIONAL!AND!INTERNATIONAL!PRESS& INCLUDING
WWD& THE!SUN 0UK1& AND!APPAREL!NEWS.
IN!FEBRUARY!WWD!MAGIC!KICKED!OFF!OUR "#$% TRADE!SHOW
CALENDAR. WE!ARE!MAINTAINING!EXISTING!ACCOUNTS!AND!OPENING
NEW!IN!SPECIALTY!STORES!COAST!TO!COAST. FURTHERMORE& WE!ARE
PLEASED!TO!ANNOUNCE!THAT!IN!AUGUST!OF!THIS!YEAR!WE!WILL!BE
LAUNCHING!THE!LINE!ON!SHOP!JAPAN 0JSC1.
WHILE!THE!JAPANESE!MARKET!HAS!ITS!OWN!IDENTITY& OUR
PRESENCE!THERE!WIDENS!THE!MARKET!FOR!NIKKI!RICH!BRAND
IDENTITY!GLOBALLY.
WITH!THE!FALL $% RTW!COLLECTION& BUYERS!AND!EDITORS!HAVE!BEEN
DRAWN!TO!OUR!MILITARY!INSPIRED!JACKETS& PONCHOS& VOLATILE
FLOWER!TEES& DOLMAN!TOPS!AND!OTHER!BASIC!MIX!AND!MATCH
PIECES.
WE!LOOK!FORWARD!TO!SOLID!LICENSING!PARTNERSHIPS!TO!EXPAND
THE!BRAND. ADDITIONALLY!OUR!PLAN!IS!TO!OPEN!NIKKI!RICH
BOUTIQUES!INTERNATIONALLY!AS!WELL!AS!CONTINUE!TO!TARGET
TOP*TIER& MID*LEVEL!AND!CHAIN!SPECIALTY!STORES!AND!ONLINE
RETAILERS.
NIKKI RICH
FALL "#$% COLLECTION $/'
NIKKI RICH
FALL "#$% COLLECTION "/'
NIKKI RICH
FALL "#$% COLLECTION %/'
NIKKI RICH
FALL "#$% COLLECTION ./'
NIKKI RICH
FALL "#$% COLLECTION '/'
NIKKI RICH
IN!THE!PRESS $/$#
NIKKI RICH
IN!THE!PRESS "/$#
NIKKI RICH
IN!THE!PRESS %/$#
NIKKI RICH
IN!THE!PRESS ./$#
NIKKI RICH
IN!THE!PRESS '/$#
NIKKI RICH
IN!THE!PRESS +/$#
NIKKI RICH
IN!THE!PRESS (/$#
NIKKI RICH
IN!THE!PRESS -/$#
MILEY!CYRUS
NIKKI RICH
IN!THE!PRESS )/$#
CARRIE!UNDERWOOD
NIKKI RICH
IN!THE!PRESS $#/$#
KATE!BECKINSALE
NIKKI RICH
""#" S. FIGUEROA!STREET& SUITE '#( LOS!ANGELES& CALIFORNIA )###(PHONE/FAX: %"%*"""*%(%+ / INFO@NIKKIRICHCLOTHING.COM
NIKKIRICHCLOTHING.COM