NM2216: DW1-04

Tap SGTap SG

Smart cardMulti purpose card:

Save informationTrack travel historyRecommendations of good local food places

Handy and convenientUser-friendly technology

OVERVIEW

People:Tourists

Free and easyVs

Tour groups

Language barrier

Physical disabilities

GOALAssist tourist to collect interesting insights and information of their trips

GOALAssist tourist to collect interesting insights and information of their trips

ACTIVITYTapping/scanning the card

Touch-screen device (using the top-up/recommendations on the machine)

ACTIVITYTapping/scanning the card

Touch-screen device (using the top-up/recommendations on the machine)

TASKPeople can obtain information by just tap-and-go concept

They can get good recommendation of local food places from various machines at MRT stations

They can retrieve all the information upon arrival back at their country

TASKPeople can obtain information by just tap-and-go concept

They can get good recommendation of local food places from various machines at MRT stations

They can retrieve all the information upon arrival back at their country

Tourist from Germany

Tourist from Ireland

Interviews

PHYSICAL Outdoors

Can happen anytime

PHYSICAL Outdoors

Can happen anytime

SOCIAL Interaction between tourist

and localsHappen in a crowd

Instructions will be around places which support the

technology

SOCIAL Interaction between tourist

and localsHappen in a crowd

Instructions will be around places which support the

technology

CULTURAL New means of

obtaining new information (tap-and-go

concept)

CULTURAL New means of

obtaining new information (tap-and-go

concept)

Context

TECHNOLOGYQuick data transferQuick data transfer

Up-to-date informationUp-to-date information

AccessibilityAccessibility

CommunicationCommunication

Sony FeliCa Ez-link card technology

Recommendations of local delight

Easy traveling via public transport

Information saved can be downloaded from

the STB website

Facilitate traveling

Convenient

Utilizing existing technology

Cost-friendlyUser-friendly

Proper storage of information

Strengths

Do you think our target group will actually download the content after they are back home?

Do you think it will appeal to tourists from all over the world?

Do you think it will appeal to tourists from all over the world?