Nmd feeding humjmingbird

transcript

Feeding The Hummingbird

Gary WagnonNinjaMarketingDojo.com

What is Ninja Marketing?

A Ninja is a master of not just one discipline, but many.

Ninja Marketing is not just website design, SEO or social media, but all three together.

A Ninja adapts to every situation.Ninja Marketing teaches a customized

Approach that is specially designed to fit the business’s needs

Ninja Marketing is about improving search engine ranking, increasing traffic to your website and converting more browsers into buyers.

A Balanced Online Marketing Approach

• Web Site Design

• Search Engine Optimization

• Social Media

Without all 3 in balance, your online marketing plan

will not be as strong.

Search Engine OptimizationSEO

SEO is the practice of making web sites compatible with the search engine algorithms. SEO elements include:

On Page Optimization – Header/Images/HTML format

Content

Site Popularity (Links)

Social Signals

Local Search & Reviews

Old School SEO

Things that don’t work now today

Lots of links everywhere

Article Marketing

Guest Blogging

The State of SEO Today

• Inbound Links Have Less Value

• Quantity Links vs Quality Links

• Quality Content Reigns Supreme

Google Hummingbird

• New Search Engine Algorithm

• Match the meaning of search query

• Mobile Device Driven

How Google Hummingbird effects search today?

Local Search

So How Do You Capitalize on This Mega-Trend?

Tip #1

Create Content that responds to what you customer may be asking

How To’s

Should Ask Questions

Make Sure Your Website Has:

If Your Customers Are Asking For It – Your Website Better Say It

Hummingbird Strategies

Industry/Business Updates

Eliminate using shorthand & abbreviated phrases. Stick to Natural Language

Formula For A Successful Online Marketing Presence

Strong Optimized Website

No Template Built Sites Like Godaddy, 1 & 1, Wix

Optimize Images for size and keyword

Check site for valid links and content

Avoid pages of duplicate or low quality content.

Optimize Images for size and keyword

Check site for valid links and content

Avoid pages of duplicate or low quality content.

Tip #2Build A Verified

Profile

“Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified) results. The true cost of remaining anonymous, then, might be irrelevance.” Google Executive Chairman Eric Schmidt

Building Your Verified Presence

Social Media Profiles – Be on all the big dogs

Quantify Social Events – The number of tweets, shares, likes & +1s a piece of content you authored generates

Frequency of Social Events – How often your content generates social activities (shares, tweets, +1s, etc.)

Publisher Credibility – Sites with bad reputations can actually harm your efforts

Tip #3Quality Content

Blog or complete Web site – Google Loves WP

Google + - The Quickest Route to

Ranking

Attributes credit to the originator of content and passes the benefit on to their web site

Blog or complete Web site – Google Loves WP

Google + - The Quickest Route to

Ranking

Attributes credit to the originator of content and passes the benefit on to their web site

Google + Authorship

Step 1 – Create/Activate Google + Account

Make Sure You Add A Professional Picture

Google + AuthorshipStep 2 – Connect to Blog

Step 3 – Link to Google + Profile

Tip #4Think Outside

Your Site

Repurpose content from older blogs with links

Think topics rather than keywords

What questions does the page answer? What synonyms can be used?

Optimize for multiple keywords on same page

Make every piece of content stand on it’s own

Tip #5 – BBB(Better Be Blogging)

Blogs – The Source for Fresh Content

Fresh Content for Search Engines – Google Rewards Relevant Content

Increases Opportunity to Rank for Keyword Phrases – the more posts you create, the more chances you have

Positions Yourself as the Expert

Improves Your Trust Level – 32% of online consumers trust a stranger’s opinion on blogs more than branded advertisements.

Blog Frequency Matters

Consistency improves your brands credibility. Sporadic blogging might reflect a sporadic attitude in other business elements

Create a regular schedule and maintain it

Positions Yourself as the Expert

Increases credibility with Google & increases AuthorRank. As rank improves, blogs chance of making page 1 are higher.

Editorial Calendar

• Schedule Content By Major Topics

• Create Sub-Topics

• Schedule Content for Social Media

• Determine Best Time To Post

Synergy Between Social and Search

Make it easy to share your content

Social Signals have more impact on search

Increase engagement on Twitter can improve search ranking

Google +is a must

Tip #6

Engaged Social Media

Synergy Between Social and Search

Make it easy to share your content

Social Signals have more impact on search

Increase engagement on Twitter can improve search ranking

Google +is a must

Another Facebook Change

Post from pages don’t show up as often (if any) in Timelines

Embedding Links into posts instead of sharing content is disappearing

BOTTOM LINE – If no one engages with your content, your social media is useless.

7 Tips To Gain FB Reach

• Focus on Engagement• Analyze Why Fans Click the Like Button• Avoid overusing strong calls to action• Avoid Using Memes• Analyze Outbound links to determine which source is

most well received• Increase Post Frequency• Test different times of day for different types of

content.

Tip #7Gotta Have Google+

Gotta Have Google+

Replacing link popularity as an important ranking factor

Instantly notifies Google you have new content

Links your content back to your website

Influencing a Google Search

Target Your Potential Customer/Clients and add to Google Circles

When they add you back, the visibility of your content is greatly increased.

Tip #8Google + Business

Google + Business Page

Manage Reviews

Double Your Content’s Exposure – Share Personally and to Business Page

Connect to YouTube Channel

Tip #9Local Search

Local Search

Citations from High Authority Directories and Web Sites

Reviews – Google +, Yahoo Local, Bing Local, Yelp

Mobile Databases like Axciom, InfoUSA, Apple Maps, Localeze

Tip #10Video Adds Value

The average user spends 88% more time on a website with video.

Video attracts 2 to 3 times as many monthly visitors, doubles their time spent on the site and has a 157% increase in organic traffic from search.

Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text.

The average user spends 88% more time on a website with video.

Video attracts 2 to 3 times as many monthly visitors, doubles their time spent on the site and has a 157% increase in organic traffic from search.

Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text.

Easily Embedded Into A Website or Blog

Indexed by Google

Video Script indexes keywords in search

Optimized videos can show up high in search results

Ninja Marketing Dojo

Webinar Based Training

Master the Basics and Build Upon Those Skills

Covering Everything Online Marketing Including Strategies & Tricks to Use Efficiently & Effectively:

•Google +Local

•Keyword Research

•Google +

•Facebook

•Blogs

•LinkedIn

•YouTube

•Twitter

•Tools

•Content Marketing

•Email Marketing

•Article Marketing

•Public Relations

•Community Sites

www.ninjamarketingdojo.comBecome a Master of Online Marketing

•Improve Search Engine Ranking

•Increase Traffic To Your Website

•Convert More Browsers Into Buyers

Live Class, Streaming Video or Video RecordingFridays 1:30 – 3:30

Fronimos Greek Restaurant3242 E. Speedway (Speedway/Country Club)

Guests $25 / Members $75 per month (4 classes)

800biz Online Marketing

• Website Design

• Social Media Marketing

• Social Media Coaching – Group, One on One or Online

www.800biz.com

Buying Decision

Are Your Using Social Media Effectively????

Identifying Communication

Channels

Identifying Communication

Channels

FACEBOOK

•Relationships

•Social

•Sharing Pics, Videos

•Tagging, Commenting

TWITTER

•Short MicroBlogs

•Breaking News

•Sharing Pics, Videos

•Retweeting

•Business/Executives

•Groups are the key

•Recommendations

•Jobs Hunting

GOOGLE +

•Direct Line to Google

•Techies - Males

•Posting Blog Content

•+1s

•Pictures/Videos

•Women

•Pinning

•InfoGraphs, Food/Fashion

Buying Decision Components

• Website

• Blog

• Social Media

• Articles

• Email Marketing

• Press Releases

Websites – The Anchor

Your Brand Message and Vision

The Problem You Solve, WIIFM

The Educational Message

Definition of Your Services/Products

Your Credibility & Reliability

Call To Action

The Essential Message

Blog – The Educator

• Experts are Attractors

• Experts are Givers

• Experts are Empathizers

Blog – The Educator

• What Big Problem You Solve?

• What Do They Need?

• What One Word Describes Your Brand? Why?

• What is Your Vision? What Outcome Do You Consistently Want To Deliver?

Top Social Media Mistakes• Selling

• Failing to Engage

• Posting Content that doesn’t encourage engagement

• Failing to Monitor Activity

• Inconsistency

• Using the easy channel instead of the right channel

Facebook is a good place to sell.

Facebook is a good place to

advertise.

RelationshipBuilding

Lead Generation

PersonalBranding

ReferralSource

ISABOUT

Personal Page vs Business Page

Facebook Personal Pages•It’s about personal engagement

•Share information others will find interesting & they will engage

•Start “selling” on your personal page and they will leave

•Develop the “know & trust” factor

•Referring is much easier with higher visibility and name recognition.

Your FB Personal Page is like a party – relax and get to know people.

Facebook Business Page•No Limit To Page Likers

No Mutual Friend Requirement

•Analytics Available

•Custom Apps Available

•Minimal Privacy Controls

•Can Schedule Status Updates

Posting To Business vs Personal Page

Personal Pages

•Insights into your personality

•What’s important to you

•What’s inspirational to you

•General Interest and Education Ideas

•Tips & Tricks

•NO SALES

Business Pages

•Insights Into Company

•Tips & Tricks

•Industry Education

•Recognition & Referrals (use wisely)

•General Interest

•Limited Sales Messages

The Key Is…

ENGAGEMENT!

0.5%IN ANY GIVEN WEEK, LESS THAN 0.5% OF FACEBOOK FANS ENGAGE WITH THE BRAND THEY ARE FANS OF.

- MARKETING SCIENCEhttp://marketingscience.info/assets/documents/275/Facebook_fans_A_fan_for_life.pdf

What displays in the News Feed is the result of the EdgeRank algorithm which selects what

Facebook thinks you will find the most engaging.

So - the question is, “How do I get my posts in the News Feed?”

That is where EdgeRank comes in!

Affinity

The more time you spend talking & interacting with Profiles & Pages on Facebook, your affinity for those will

be stronger.

Weight

Weight is the level of interaction a piece of content gets.

Time Decay

Over time a post’s relevance decays, making it less important and pushing it down the News Feed

Growing Follower Ask Friends Website & Blog Links Contests, Special Discounts, Drawings Ask for Shares Email Signature, Business Card Link Make it easy for people to share Make sure your page has something of value

5 Tips to Increase Engagement

Post content that generates a response Post great pictures Fill In The __________ Click Like If You Think, Love, Believe ___ Post content audience is passionate about

Building Your Brand With Twitter

Twitter

15% of Internet Users

Ages 18 – 29 – 26% Largest Group

Race 28% Blacks

Average Income Under $30K – 19%

No High School 22%

Urban 19%

Top 7 Ways to Use Twitter• Building Buzz about product, service, website

launches or events• Generate Traffic for website or Blog• Lead Generation• Keyword Research • Track what people are saying about you

business• Get noticed by industry leaders• Brand awareness

Twitter – Getting Noticed

• Tweet 1 or 2 Value Messages Per Day

• Tweet between 9 am – 3 pm

• The goal is not to have 2000 followers. The goal is to have 200 valuable, relevant messages that are retweetable.

Facebook with a Shirt and Tie

Professionals, Executives, Entrepreneurs

100 million members

Executives from all Fortune 500 companies are LinkedIn Members

Using LinkedIn

• Target industries you want to reach• Get connected through your friends• Answers Questions and become an expert• Use groups to build your social capital• Find jobs/employees• Recommend people you do business with

or trust

Where To BeginThe Social Media Plan

• Identify Your Target Audience– Demographics, Likes, Interests

• Pick the Appropriate Channel(s)

• Design Your Message

• Monitor and Engage

• Most Importantly – Be Genuine and Provide Value