Post on 01-Nov-2014
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3 Stripe Campaign
Online Integration
Campaign Guide- AH Advertising -
Adidas Corporation history
The Adidas company was founded by Adolf (Adi) Dassler on three basic principles:
1. To produce the best show to serve the athletes needs
2. the protect the athlete from injury
3. to make the product durable
Developed the first specialist shoes in 1925
“3 Stripe Campaign”
Integrate the 3 main aspects of the Adidas brand with 3 main social media outreach
tools.
/Blog
Adidas and it’s brands all have Twitters
Promotion codes via Tweeting
Re-tweet to recieve
With millions of hits each day, starting a campaign through YouTube would be the best show for Adidas
The company was founded with Dassler working side by side with athletes to help design the ultimate in footwear to help they excel in their athletic fields
Hold a contest- Adidas fans(in this case aimed at college aged people) upload videos of themselves wearing and using Adidas products showing off
Example video
Integrate videos with Facebook voting
Adidas Original Fan page- 2.7 Million “fans”
Allow fans to completely control the future of this brand
Once videos are uploaded to YouTube and watched, have them put their links into their statuses
Fan Pages
Hold contest- Adidas fans on Facebook vote for winning video
Outside promotion
College campus parties
Video contest winners would have Adidas supported events/parties on their campus to celebrate the brand and bringing the company and it’s customers together
Social Media PolicyThe Purpose: to ensure complete
satisfaction of both the Adidas brand and it’s valued customers and fans.
The truth must be told- In keeping with the brand and it’s ideals, only positive
actions and images will be used with the brand
All videos must be suitable for all ages to view- including language and imagery
Facebook comments will be deleted if considered spam or defamatory
Adidas SEO /measuring
Track visits to social media websites
Monitoring via websites such as Social Mention, etc.
Facebook comments/ fans taken into account
YouTube views and comments
Budget proposal
Sales
FacebookTwitterYouTubeOutside costs- traveling, events, promo, coupon, etc.