Post on 05-Jun-2018
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We want to iconizeNokia Nseriesas the ultimate choicefor multimedia computersand experiences…
…to help Nokia become the most loved and admired brand in the world!
Nokia´s vision 2000
Within the Mobile Information Society,an increasing part of all human communication will take place with personal wireless terminals.
The content of mobile communication evolves from voice to text to images to multimedia.
Motorola10%
Microsoft7%
Siemens1%
Qualcomm0%
LG4%
RIM2%
Ericsson1%
34%
Samsung7%
Sony Ericsson11% Apple
23%
Highest share of media attention
Source: Multimedia Media Monitoring September 2006 by Observer
Global multimedia coverage September 2006
Enterprise Solutions
6%
Networks6%
Strategy & Technology
9%
Mobile Phones18%
Corporate32%
Motorola10%
Microsoft7%
Siemens1%
Qualcomm0%
LG4%
RIM2%
Ericsson1%
34%
Samsung7%
Sony Ericsson11% Apple
23%
Highest share of media attention
Source: Multimedia Media Monitoring September 2006 by Observer
MultimediaMultimedia29%
Global multimedia coverage September 2006
Highest favorability of media attention
0 200 400 600 800 1000 1200 1400 1600
QualcommEricssonSiemens
RIMLG
SamsungMicrosoft
Sony EricssonMotorola
AppleNokia
Positive Neutral Negative
Source: Multimedia Media Monitoring September 2006 by Observer
Global multimedia coverage September 2006
Positive web buzz
Rob Dickinson shot his ‘Oceans’ video using Nokia N93
• Uploaded to YouTube – in 4 days over 18.000 views
• Multiple blog site discussions appraising the video quality of Nokia N93 with Carl Zeiss
Prompted awareness of Nokia Nseries among consumer segments (%)
Source: On Track, Global Q2’06Base: Total Sample = Total Population
13
2218 18 17 16 15
11 117 7
Total TechnologyLeaders
YoungExplorers
CareerBuilders
PragmaticLeaders
StyleLeaders
YoungSettlers
PracticalHome
Owners
StyleFollowers
StyleSeekers
FamilyProviders
ComfortableSeniors
26
Good sub brand awareness
25 © 2006 Nokia
Nokia NseriesDo New ExperiencesCapital Markets Day
Ralph Eric KunzVice President, Multimedia Experiences
26 © 2006 Nokia
Social Networking
SearchInternet-based communities
Location-based experiences
There is only one internet, with mobile as a key access route...
Do New Experiences team establishes the foundation for Mobile Web 2.0 business models
27 © 2006 Nokia
Nokia’s Open SourceBrowser with leadingposition
eCommerce & Banking
JavaScript & SSL support
By 2010, full mobile web browsers as abundant as PC browsersAll NSeries devices with full web functionality
0
500
1000
1500
2005 2006E 2007E 2008E 2009E 2010E
(M)
Growth of web browsers: mobile vsPC
CAGR > 50%
WAP Browser/xHTML Browser
Full WebBrowser
Source: Nokia Forecast 2006
Full WebBrowser
Mobiles with PCs with
Web mail
JavaScript & SSL support
Search
News Feeds & Blogs
Weather
News Feeds & Blogs
Sports & News
Mini Map / Page Overview
Maps, driving directions & Finance
AJAX Web sites
News Feeds & Blogs
RSS
Flight booking
JavaScript & Dynamic HTML
28 © 2006 Nokia
Internet-based communities will go mobile
Location to Location CommunitiesPerson to Person
Is Mr. Bell at Home?Hi, are you able to speak?
You were online so…
Evolution of Call Paradigm
29 © 2006 Nokia
2007 Outlook• Instant Messaging & Presence
combined with VoIP framework.• Integration of partner services into
contacts• Launch of internet communities from
major brand partners.
2006 Experiences• Integrated, native (SIP) VOIP client• Framework for partner VOIP
services
Nokia is enabling branded internet communitiesvia plug-ins into framework
30 © 2006 Nokia
Source: U.S: Bancorp Piper JaffraySource: U.S: Bear Sterns –“Consumer Internet” Equity Research May 2006
70
60
50
40
30
20
10
02003 2004 2005 2006E 2007E 2008E 2009E 2010E
(B)
Worldwide Online Advertising Revenues $ US b
Search in Online
Search Engine
Research
Local Information
Contests
Greetings
IM
0 20 40 60 80 100
% of respondents who use application
News
Search is a key entry point to the internet…with even more relevance in the mobile context
SearchAdvertising
Total OnlineAdvertising
31 © 2006 Nokia
Mobile Search is much more than websearch
Nokia Search application as a foundation for a deep search experience
32 © 2006 Nokia
Source: Nokia Forecast 2006, Canalys
OnlineRouting(”Mapquest”)
Personal Navigation Devices (PND)
0
500
1000
(M a
nnua
l dev
ice
sale
s)
AccessibleMarket
Nokia Devices
Mobile Phones Total
Canalys GPS NavigationForecast
Locationawaredevices
Location-based experiences bring a new dimension to the mobile context
33 © 2006 Nokia
Company Technology Service Aggregation
page-rank sorting free web search ad volume
scalable VOIP free VOIP client call-out volume and …
auction clearing C2C auctions small merchants
blogging engine free web community ad volume, game portal
movie streaming free movie search ads, …
map streaming free mapping and routing navi, content,
ad volume
Create discontinuity thru tech and bizz modelinnovation10 x cheaper or significantly scaled user experience
34 © 2006 Nokia
The Impulse formore: Free Mappingand Routing
Free Maps& Routing
€ Advertising
€ Transactions€PremiumContent
€ Navigation
Biz Model: Generate a community through freemaps and income through upselling and ads
35 © 2006 Nokia
smart2go Tile Server smart2go Client
Map Tiles:• Map vectors for drawing• Routing graph to calc. route• Address index• POIs• Bitmaps
Server• Holds maps of 180 countries• Access to POIs• Calculates routes, and finds
addresses when map tiles are not yet stored on client
Client• Caches map tiles locally• Requests tiles for GPS position• Performs calculations (Routing,
address search, mapping)• Holds city guides and other
content
Map Tiles
Tech Innovation: uniquely scaleable map- and content delivery mechanism
36 © 2006 Nokia
Content Partners Service Provider
Marine Maps
Vector Maps
Satellite Maps
Bill &Payment
Distribution Sales
Operator
Retail
OEM
Nokia
OEM
OEM
Consumer
Consumer
DownloadFrom smart2go.com
Credit card
Operator
Retail
Consumer
Allow users to network and merchants to sellDe-facto content publishing & navigation platform. Foster Social networks
37 © 2006 Nokia
Iconicbroadbandinternet experience in consumerspockets
Major branded internet communities plugged-in to Nokia’s framework.
Search is a key entry point to the internet , with even more relevance when mobile
Disruptivebusiness model withplatform for navigation/ content up-selling and addplacement
1. 2. 3. 4.
Do New Experiences establish the foundation for Mobile Web 2.0