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Rich Communication Suit (RCS) -
hype or reality
Tomas Ledell
Senior Application Consultant
NokiaSiemens Networks
2010-01-06
Trondheim
This lecture wi l l provide some insight of the new phenomenon named
RCS, and its impo rtance to the End User.
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Agenda
From End user perspective what is the benefit
Where is RCS today
What is predicted moving forward
Key areas for its success
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Agenda
From End user perspect ive what is the benef i t
Where is RCS today
What is predicted moving forward
Key areas for its success
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History and future at a glance
Evolution until today
Fixed telephony XDSL
Mobile telephone Analog Digital 2G 3G 4G
WIFI.
Voicemail SMS (MMS)
Convergence started Mobile and PC
Above 15 years of evolution what's next?
Tomorrow You want Status of person you intend to contact Dependent on status choice of MultiCOM Share your life with others Share your life with communities Secure your personal data
Use Network instead of handheld device Be independent on COM device of choice
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Social Networking and Mobile Social
Networking is the next big thing
66% of the global1 Internet population
visit social network or blogging sites,
with twice the growth of any of the
other five most popular sectors. Source:
Nielsen, 2009
Mobile is a natural f i t for socia l networks,
as consumers are used to connecting with
friends via mobile calls and text. Using thephone to access social networks doesnt
require much change in consumer mindset.
source: Nielsen, 2009
Social Networking (SN) lends itself to mobile, due to its
always-on nature and the opportunity to include
location services. Which type of content is key? Socialnetworking, with communications like IM and email, is the
arrowhead of fixed-mobile convergence. Communication -
in touch with friends and family - is the central piece,
comments one major operator. Source: Strategy Analytics,2009.
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Infonet icsprojects RCS subscribers to hit
1.3 million in 2010 led by Western Europe
Source: Infonetics Research, May 2009
RCS subscriber growth is expectedto ramp quickly across Europe and
Asia, and spread to North America
and Central/Latin America by 2013as RCS becomes more widelyavailable on 3G devices
The network address book will playa pivotal role in the success of RCS
Future capabilities such as auto-
populating from diverse sources(LinkedIn, Facebook, MS Outlook,etc.) will enable increasedcommunications across multiple
media
By 2013, primarily in Western Europe
there will be 94,5M RCS subscribers
RCS service revenue will reach $4,2B
the market for RCS handsets will be worth $3,6B
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Why RCS: unifying fragmented identities,services & clients
With RCS
Unified clients One identity & one number Multiple devices with same handling Centralized data management Presence and capability indication Guided communication
Inter-operator support
Device 2Device 1
Service 2Service 1 Client
Device 2Device 1
Service 2Service 1
Client 1 Client 2 Client 3
Person
Person
Today
Multiple clients and services Multiple identities & numbers Limited amount of devices Where is my real data and content Communication in trial & error mode Services hidden within complex menues
Operator specific
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What does RCS do
RCS Initiative tries to solve this!Profiling of existing standards to build services
Based on the least common denominator theory
Today the market is fragmentedStandards in place but implementations different
Scattered consumer experience and slow market uptake
Presence
Service Capabilitydistribution/discovery
Multimedia Messaging
Chat
File TransferVideo Share
Image Share
RCS Feature set
RCS for Interoperability
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Agenda
From End user perspective what is the benefit
Where is RCS today
What is predicted moving forward
Key areas for its success
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The RCS In it iat ive is the jo int effor t o f
leading indus try players
to speed up and faci l i tate
the adopt ion of app l ications and
services that pro vide an
interoperable, convergent,
r ich commun icat ion exper ience
based on IMS.
What is RCS about The Initiative
Operatordriven
Focus onuser experience
All big 5terminal vendors
committed
Commercialroll-out 2010
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solaiemes
By today more than 75 companies have joined
and more
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GSMA RCS Initiative
Objectives
Define a core feature set leveraging existing standards, andimplementation guideline specifications for an interoperable IMS-basedcommunications suite
Develop reference implementations of the Rich Communication Suitefor commercial devices, and validate the underlying requirements andtechnical specifications for service interoperability
Conduct interoperability testing in multi-vendor environments toensure and verify the maturity of the RCS feature set
Status:
Release 1 & Release 2 & 3 Specifications approved and published
http://www.gsmworld.com/rcs Client reference implementations and networks solutions available
Intensive Interpretability tests conducted
Go-to-market activities ongoing
Company Confidential
http://www.gsmworld.com/rcshttp://www.gsmworld.com/rcs8/13/2019 Nokia Siemens RCS
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Rich Communication Suite
From Wikipedia, the free encyclopedia
Rich Communication Suite (RCS) is an industry effort focused on the use ofIMS (IP Multimedia Subsystem) for providing mobile phone communicationservices. "Rich Communication" in itself is meaningless jargon, which refers tothe use of more than just voice for communication, but has long been touted as abenefit of IMS. It is to be noted that much of the capability of RCS is alreadyavailable from Internet service providers.
from the end-user point of view RCS would enable communication such asinstant messaging, video sharing and buddy lists. These capabilities would beavailable on any type of devices using an open communication between devicesand networks. Main features of RCS are: Enhanced Phonebook, with service capabilities and presence enhanced
contacts information Enhanced Messaging, which enables a large variety of messaging options
including chat and messaging history
Enriched Call, which enables multimedia content sharing during a voice call.For many years Nokia and Ericsson have been pushing a "see what I see"capability, but this has failed to be taken up by operators, or the way it wasdeployed failed to result in great take-up by consumers.
Wider and large scale IMS deployment, Interoperability between differentterminal vendor RCS clients and RCS service interworking between operatorsare the key aims of RCS Initiative.
http://en.wikipedia.org/wiki/IP_Multimedia_Subsystemhttp://en.wikipedia.org/wiki/Mobile_phonehttp://en.wikipedia.org/wiki/Instant_messaginghttp://en.wikipedia.org/wiki/Video_sharehttp://en.wikipedia.org/wiki/Video_sharehttp://en.wikipedia.org/wiki/Instant_messaginghttp://en.wikipedia.org/wiki/Mobile_phonehttp://en.wikipedia.org/wiki/IP_Multimedia_Subsystem8/13/2019 Nokia Siemens RCS
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What operators say about RCS
"Enriching the user experience of mass-market communication services
carries great importance for TeliaSonera. We believe that RCS willbecome as successful and ubiquitous as mobile voice and shortmessaging services are today. Cooperation with other forerunneroperators and leading vendors is very important to ensure interoperabilityand high-quality customer experience." *
Claes Nycand er, Vice President of Common Developmen t,
TeliaSonera Mobil i ty Services* GSMA press release GSMA to take Rich Communication Suite forewards15 September 2008
"The Rich Communication Suite Initiative is key to develop an enrichedcommunication experience beyond voice for all customers whatever the
devices they can use. RCS will foster interoperability between operators andvendors, which will ensure the success of enriched communication services.The integration of RCS Initiative in GSMA will promote a faster go-to-market of enriched communication services and will ensure a large adoptionof these services across the operator community." *
* GSMA press release GSMA to take Rich Communication Suite forewards1 5 September 2008
Marc Foss ier, Chief Technolog y Officer of Orang e
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RCS Devices and 3rd Party Clients
The Big 5 Terminal Vendors are supporting RCS
Mobile RCS clients available such as fom CiceroNetworks, Cesca, Ecrio, Genaker, Movial, andohers
PC clients: eyeP Media, Movial
Status:
All RCS involved clients tested/verified (withdifferent level of quality) against infrastructurevendors RCS solution
Mobile client supporting Apple iPhone platform on
its way. RCS reuses the capabilities of 3GPP specified IMS
(IP Multimedia Subsystem) core system as theunderlying service platform taking care of issues suchas authentication, authorization, registration, chargingand routing
http://en.wikipedia.org/wiki/3GPPhttp://en.wikipedia.org/wiki/IP_Multimedia_Subsystemhttp://en.wikipedia.org/wiki/IP_Multimedia_Subsystemhttp://en.wikipedia.org/wiki/3GPP8/13/2019 Nokia Siemens RCS
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Enhanced Phonebook, withpresence information and servicecapability. Communication can beinitiated by selecting one of theavailable communication types.Presence information is used tocommunicate also personalizedcontact features including photo,availability and free text
Enhanced Messaging, enabling alarge variety of messaging options(SMS, MMS, instant messaging) andbuddy related communicationhistory
Enriched Call, enabling multimediacontent sharing during a voice call
(e.g. video share, image share andfile transfer)
Presence service plays a key role: it discovers the actual rich communication
capabilities and becomes a key enabler to increase the usage of new services
Core features of RCS Release 1User centricity in content & handling RCS Release 2 Scope
Extend use cases towards
BASupport of RCS use cases alsowith Fixed Clients
Include legacy Interworking usecases for Messaging
Incorporate One Identity &Authentication/Authorization
One user One IdentityMultiple devices
RCS reuses the capabilities of 3GPP specified IMS (IP Multimedia Subsystem) coresystem as the underlying service platform taking care of issues such as authentication,
authorization, registration, charging and routing
http://en.wikipedia.org/wiki/3GPPhttp://en.wikipedia.org/wiki/IP_Multimedia_Subsystemhttp://en.wikipedia.org/wiki/IP_Multimedia_Subsystemhttp://en.wikipedia.org/wiki/3GPP8/13/2019 Nokia Siemens RCS
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Agenda
From End user perspective what is the benefit
Where is RCS today
What is predic ted moving forward
Key areas for its success
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KEY Factors moving forward
2010 year for take off if
Operators
Activate RCS services in their IMS network
Launch first RCS services
Operator bundling of RCS in their basic offererings
Vendors
Infrastructure & Application IMS-RCS ready
Handset vendors launch 1st generation of terminals 3 party client launch 1st generation
End Users
Take up of service
All Actors jointly take step by step
S1
S2
S4
S3
Timeline 2010-2011.
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Agenda
From End user perspective what is the benefit
Where is RCS today
What is predicted moving forward
Key areas for i ts success
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Internet Communities interworking
Usecases with Internet Communities interworking get moving
Sharing RCS Social Presence Information with internet communities like yahoo
Populate the Address book with the pictures published by friends on socialnetworks like Facebook
Use RCS sharing services to publish pictures & videos on e.g. Flickr
Invite non RCS contacts for chat, belonging to other messaging communities likeGoogleTalk
RCS will open up at the network side and at the client side
3rd party applications can use the RCS basic services as a platform for new end-to-end services
Brenda
Legacy (non-RCS)
Tom
Giulia
Francesca
Paola
Maurizio
Mary
Tina
AnnaVick
Jenny
Mary
Tina
Anna
Vick
Paolo
Tina
Anna
Maurizio
Francesca
Tina
Anna
Paola
Tina
AnnaTom
Antonio
Anna
Giulia
Mary
Tina
Anna
Vick
Paolo
Tina
Anna
Maurizio
Francesca
Tina
Anna
Paola
Tina
AnnaTom
Antonio
Anna
Giulia
RCS
IMS(SIP/IPcore)
OperatorRCS
community
InternetandS
ocialNetworks
Other RCS operators subscribers
Interwork w/ Internet basedsocial networking services willbecome important
The phonebook is thefoundation for interwork
RCS clients will require 3rdparty APIs/extensions
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Use Case Evolution Experience Example
23
Scenario:
Party A and B are both friends of C (in his network address book), and bothare at a soccer match
A and B both share content from the stadium
C gets notified because he is socially connected to them.
In video review start Multi-communication with Chat and/or Voice by a push
All parties A B C can communicate real time. What started withVideo/Media
Share (A)
NAB Location Presence
Cs PC Terminal
A
B
Share
(A+B)
Share (B)
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Conclusion
ITS NOT HYPE its REAL
Its social & Lifestyle driven
Its Not about technique
Step by Step implementation
RCS ECO solution jointly
Operators
Industry
Communities
End user
E2E view
Consumer Business
Execution is KEY
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Tomas Ledell, + 46702 816365
tomas.ledell@nsn.com
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mailto:tomas.ledell@nsn.commailto:tomas.ledell@nsn.com