Nokia’s Take Back Programs

transcript

Nokia Internal Use Only

Quito, Ecuador, 13 August 2013

Ed ButlerRecycling & Product EOL Mgr.

NokiaEd.butler@nokia.com

ITU Workshop on “Environmentally Sound Management

of E-waste in Latin America”(Quito, Ecuador, 13 August 2013)

Consumer Awareness• Only 9 % recycle their phones today• Lack of awareness on where and how to recycle is the

main obstacle• 76% of consumers agree that they would like to buy a

phone from a company that makes it easy to recycle

31 Million

LATAM Countries Sustainability & Environmental Awareness 2012

New regulations

Existing Take back

Puerto Rico

2002Mexico , Puerto Rico,

2003Guatemala, Panama, Jamaica, Venezuela, Costa Rica, Ecuador, Haiti, Peru

2004Nicaragua, El Salvador, Honduras

2005 Colombia, Brazil, Chile, Uruguay, Paraguay

Recycling/collection history -LTA

Nokia Internal Use Only7

Nokia’s Take back Permanent services for consumers

– Nokia Service Points -6K+– Electronics waste producer associations in EU27

countries + Australia + Canada– Customer cooperation China , LTA, SEAP– Free postage in USA, Finland, Norway and

Singapore– Take back bins at Nokia branded retail

For Nokia Employees– Take back bins at large Nokia office lobbies

Take back campaigns – Country campaigns: USA, Malaysia, Indonesia,

Latvia, South Africa, UAE, India etc.– Take back at Nokia events (Nokia World, AGM-

annual meeting, MWC)– Cooperation with schools& universities, NGO’s,

suppliers, customers and retail – Social media (Twitter I # recycling, You Tube…)

“Over the three day campaign the Flagship Stores collected a total of 33 phones, 21 batteries and 6 chargers. We handed out 26 trees for our guests to plant and enjoy.”

Earth Day 2007

Recycle a Phone, Adopt a tree.

• NEWTrees is a joint initiative by WWF Indonesia, Nokia and Equinox Publishing in late 2007• Nokia has sponsored planting of 140,000 trees in Sebangau, Rinjani and Chiliwung National

Parks, Indonesia• It gives people an innovative way to help reforest this protected national park and monitor

the tree growth through Nokia Maps and geo tag Technologies

Objectives

PARTNERSHIP HIGHLIGHTSCAPTIVATING AUDIENCES WORLDWIDE

6+M theatrical viewers; 5.5+M views of Nokia message

51M exposed to Nokia in learning venues

80 M exposed through on-line/Social Media Channels

Average of 1000 devices collected at each recycling promo

Total ROI through Q1 2010 was 3:1

Thank You!ed.butler@nokia.com

Nokia’s Take Back Programs

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