The Untapped Power of Volunteer Stories

June 19, 2013

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Who are we?

2

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Toan LamCreator & HostGo Inspire Go@GoInspireGoGoinspirego.com

Villy WangFounder, President, CEOBAYCAT@baycatSFBAYCAT.org

Authentic stories + leverage social media = action

• Multimedia platform to tell stories of everyday heroes that inspire action• Action items at end of every video • Over four years with 40-60 volunteers worldwide contributing

$500,000+ work • Content sharing with HuffPost & Deepak Chopra’s Intent.com

About

Phoebe Food Bank• Kindergartner starts campaign to collect aluminum cans – goal $1,000• Raises $3,700+ for 18,000 meals• GIG creates video goes live

Phoebe:• Video goes viral: 32,000 views• Viewers contribute $20,200+ for

80,000 meals • Tyson Chicken sees GIG video and

donates 15 tons (35,000 lbs) of chicken for 150,000 meals

Effect

• GIG Creates Video #2• Kindergartners replicate $3,500

Why Stories are Important

*Storytelling part of every culture *Connects everyone

Why tell your story? • Visibility• Volunteers• Funding

Find a Story

• Dig around within your org. and those you serve

• Use Social Media Tools: FB/Twitter to crowdsource story ideas

• Survey Monkey• Doodle

Telling a Good Story: Basics

Structure of a compelling story:

Telling a Good Story: Elements

5 W’s and How!

Production Tips on how to create a Compelling Video

• KISS – Keep it simple stupid• Light the Way• Can YOU hear Me Now?• Steady Hands/Tripod/World is YOUR Tripod• Hold shots for 15-20 secs.• Variety of Shots• See Dog, Say Dog

TheWangBunch

PERCEPTION:

Your Story

Matters

Yet, she thinks her story doesn’t matter.

One Story at a Time.

Empower Youth. Transform Communities.

Educate Employ Entertain

Educate Employ Entertain

2500+ students (ages 11-25) 50+ graduates 25+ film festivals

250+ teachers 100+ clients250+ projects

200+ community members engaged

26 episodes of Zoom In

250k in pro-bono work international reach

AnimationDocumentary Filmmaking

Video ProductionMusic Production

Video Gaming and Apps

Educates

Professional Critique @ Pixar

Tiffany Jones Speaking @ Yahoo! Worldwide

Employs

Entertains

Nick Quesada,Junior

Columbia College Film School

& His Parents

Jose AlfaroBAYCAT Studio

Production ManagerMentor

+ started as an intern + 1st to graduate from college

villywang@baycat.orgfollow me @VillyWang

www.facebook.com/BAYCATSF

www.baycat.org

Questions?

32

#vmlearn

Toan LamCreator & HostGo Inspire Go@GoInspireGoGoinspirego.com

Villy WangFounder, President, CEOBAYCAT@baycatSFBAYCAT.org

Next month: Being Fearless with The Case Foundation

http://learn.volunteermatch.org

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