FaceBook & Twitter Successful Fundraising Strategies to Boost Donations

Marc Osten – Nonprofit Management & Internet Strategy Specialist

Summit Collaborative

Our Agenda

• What are Facebook & Twitter

• How do nonprofits use them

• Effective practice

• Pitfalls

• How can you get started

Background & Biases

• Mgmt. consultant & Internet strategist

• Organizational development lens

• Obsessed with capacity building

• Focused on change management

• Experimentation and learning

• Engagement approach to fundraising

What is Facebook?

• A venue, set of tools & resources you use to teach, share, inform, ask and organize

• Find people who share something• Multi-media and features rich tool• Connects with other online tools• 1:1 & 1:many channel• Relationship (friend) driven

http://www.facebook.com/nonprofits

Fac

ebo

ok

Fea

ture

s

‘Pag

es’

‘Gro

up

s’

‘Causes’

Applets

• Text messaging mobile phone application

• Micro-content sharing • One to many channel• Many to many

decentralized communications

Mature version

http://twitter.com/nonprofitorgs

Finding & Following

Networks of Networks = Gold!

Effective Practice

Pitfalls to Avoid

Getting Started

Effective Practices

• Connection to mission, strategic priorities, program plans, funding and communications strategy

• Have a strategy

• Engagement to funding approach

Focus on core relationships, then build outward (Know thy audience)

Connect in multiple ways

• Set crystal clear objectives & outcomes

• Piggyback

• Pick your spots

• Experiment & learn

Pitfalls to Avoid

• Beware the mythology and cult of tools as the driver

• Trying to keep up with ‘The Jones’

• Tool-based decision-making

• Ignoring what you already do well and don’t

• Not paying attention to the total cost of ownership

• The wrong people at the table at the wrong time

Getting Started

• Set up an account

• Hunt and gather for ideas

• Find people & then connect

• Be part of the traffic

• Run some experiments

• Pause to process

• Step it up a notch

To keeplearning

more and get help!

www.summitcollaborative.com

marc.osten@summitcollaborative.com

(413) 241-7315