? Business  plan  –  what  the  …?  Nordic  Life  Science  Innova;on  Challenge  paul.beatus@ssci.se  

Me  

Me  

IntelliClone AB

Stockholm  Science  City  Founda;on  

   Funded  by:  §  Karolinska  Ins,tutet  §  KTH  Royal  Ins,tute  of  Technology  §  Stockholm  University  §  Stockholm  School  of  Economics  §  City  of  Stockholm  §  City  of  Solna  §  Stockholm  County  Council  

Mission:  To  develop  an  a/rac2ve  environment  to  enhance  the  life  science  ac2vi2es  in  Stockholm  Life  

Stockholm  Science  City  Founda;on  

Mission:  To  develop  an  a/rac2ve  environment  to  enhance  the  life  science  ac2vi2es  in  Stockholm  Life  

•  Stockholm  Life  –  the  brand  name  for  all  life  science  ac,vi,es  in  Stockholm  

Stockholm  Life  

Innova;on  

Innova;on  

“The  goal  of  innova.on  is  posi.ve  change,  to  make  someone  or  something  be8er”  

The  power  of  WHY  

What  do  you  need  a  business  plan  for?  

Sell  the  team  •  Quali,es  •  Network  •  Passion    Sell  the  opportunity  •  Market  &  profit  poten,al  •  Strategy  to  unlock  profit  •  The  WHY    For  clients/employees/suppliers  •  Communicate  the  WOW!  

SELL!  

For  Founders  •  Structure  your  ideas  •  Get  the  team  on  the  same  page  •  Market  research    For  Investors  •  Marke,ng  document  •  Raise  money    For  clients/employees/suppliers  •  Communicate  the  WOW!  

Me  Who should write it?

Nuts  &  bolts  of  business  plans  

Execu;ve  s

ummary  

Purpose:  To  convince  reader  to  read  on!    Content:  All  key  elements  of  your  business  plan  

The  proble

m  

The  underlying  magic  

The  customers  

Everybody  who  doesn’t  want  to  get  wet  in  the  rain  

The  customers  

Everybody  who  doesn’t  want  to  get  wet  in  the  rain  

Business  model  

Who  has  your  money  in  their  pocket?  …  and  how  are  you  going  to  get  it?  

How  are  you  going  to  make  money  from  your  idea?  

Who  will  be  paying  for  your  product?  

or  

Business  model  

Business  model  

Business  model  

Marke;ng  &  Sales  plan  

Nuts  &  bolts  of  business  plans    •  Execu;ve  summary  •  The  Problem  •  The  Solu;on  •  Underlying  magic  (USP)  •  The  customer  (market  analysis)  •  Compe;;on  •  Business  model  •  Marke;ng  &  Sales  plan  •  Management  team  •  Financial  projec;ons  &  key  metrics  •  Current  status  &  what’s  next  •  What  do  I  want  from  you?  

Further  reading  

Further  reading  hNps://www.youtube.com/watch?v=sioZd3AxmnE    hNps://www.youtube.com/watch?v=lPKm-­‐dIIIkY      hNps://www.youtube.com/watch?v=dgCxt5gfaqw