Post on 11-Jan-2017
transcript
Awarding Ideas That Work
NORTH AMERICA / WINNERS & FINALISTS
® Effie is a registered trademark / service mark of Effie Worldwide, Inc. Effie Worldwide is a 501(c)(3) nonprofit educational organization.
2 2015 EFFIE AWARDS / WINNERS
WINNERSThe North American Effie Awards honor the most effective marketing efforts of the year. An annual program, the competition attracts case studies from the most effective marketing communications efforts in the United States and Canada.
After two rounds of judging, those selected as winners represent cases that best demonstrated how they effectively solved a marketing challenge, connected with their target audience, and achieved the results to show it worked.
Award levels – gold, silver and bronze – will be announced and presented at the 2015 North American Effie Awards Gala on Thursday, June 4, in New York City.
Congratulations to this year’s winners.
* Indicates lead agency.
AGRICULTURAL/INDUSTRIAL/BUILDING ASIAN AUTOMOTIVE - AFTERMARKET
Cat PotashCorp British Airways Canadian Tire
The Built For It Trials
Caterpillar
“Ekonomics”
PotashCorp
Visit Mum
British Airways
The Canadian Tire Ice Truck
Canadian Tire Retail
Ogilvy & Mather* gyro* Ogilvy & Mather* TAXI Canada Ltd.* FUSE Marketing GroupIceCulture
AUTOMOTIVE - VEHICLES BEAUTY BEVERAGES - ALCOHOL
Audi of America, Inc. Jaguar Pantene Bud Light
Stay Uncompromised
Audi of America, Inc.
“British Villains”
Jaguar North America
Sorry, Not Sorry
Procter & Gamble
Up for Whatever Introduction
Anheuser-Busch InBev
Venables Bell & Partners* MediaComHugeMKG
Spark44* Mindshare*
Grey New York* Starcom MediaVest GroupTouchstormDeVries Global
Energy BBDO* AKQAWeber ShandwickStarcom MediaVest GroupMosaic Sales Solutions
BEVERAGES - ALCOHOL BEVERAGES - NON-ALCOHOL BRAND EXPERIENCE
Guinness Newcastle Brown Ale Coca-Cola National Geographic Channel
How Guinness Replaced Culture With Character To Build A Bigger Business
Diageo
If We Made It
Newcastle Brown Ale, Heineken USA
Share a Coke
Coca-Cola
Killing Kennedy
National Geographic Channel
BBDO New York* Droga5* Fast Horse
Wieden+Kennedy* Starcom MediaVest Group
Mullen*
3 2015 EFFIE AWARDS / WINNERS
BUSINESS-TO-BUSINESS CORPORATE REPUTATION
GE Capital IBM IBM Watson IBM
What We Know Can Help You Grow
GE Capital
Made With IBM
IBM
#IBMFoodTruck
IBM
Made With IBM
IBM
BBDO New York* OMD
Ogilvy & Mather* Neo@OgilvyLeopard
Ogilvy & Mather* Neo@Ogilvy
Ogilvy & Mather* Neo@OgilvyLeopard
CORPORATE REPUTATION CULTURE & THE ARTS DAVID VS. GOLIATH
Walmart Type Directors Club (TDC) Newcastle Brown Ale Oscar Insurance
Corporation
Work Is a Beautiful Thing
Walmart
The Next Generation
Type Directors Club
If We Made It
Newcastle Brown Ale, Heineken USA
Bringing Humanity To Health Insurance
Oscar Insurance Corporation
Saatchi & Saatchi* Starcom MediaVest Group*
Collins*
Droga5* Fast Horse
UNTITLED WORLDWIDE*
ELECTRONICS ENERGY, NUTRITION & FITNESS
PlayStation Samsung Samsung Electronics America belVita
The Launch of PS4
PlayStation
Selfie
Samsung Telecommunica tions America
The Curve changes every-thing: How Samsung put TVs into the Golden age of TV
Samsung Electronics America
#MorningWin
Mondelez International
BBH New York* Carat
Starcom MediaVest Group* 72andSunny*2 Degrees
72andSunny* Starcom MediaVest GroupEdelmannFusionFleishmanHillard
Droga5* Starcom MediaVest GroupEdelman
ENGAGED COMMUNITY ENTERTAINMENT & SPORTS
Adobe Honey Maid Procter & Gamble Always Madden NFL
I Am the New Creative
Adobe
This is Wholesome
Mondelez International
Always #LikeAGirl
Procter & Gamble
Madden NFL 25
Electronic Arts
Goodby Silverstein & Partners*
Droga5* Starcom MediaVest GroupWeber Shandwick
Leo Burnett Chicago* Leo Burnett Toronto*Leo Burnett LondonMSL GroupStarcom MediaVest Group
Heat*
4 2015 EFFIE AWARDS / WINNERS
ENTERTAINMENT & SPORTS FASHION/STYLE FINANCE
Turner Network Televi-sion Watch Dogs Under Armour TD Bank
Dallas Gas Station
Turner Broadcasting Network
Watch Dogs: Hacking Is Your Weapon
Ubisoft
I Will What I Want
Under Armour
#TDThanksYou
TD Bank
Grey New York* Solid AngleP.R.omotion!/EventPermitsMatch-Up Promotions
Ubisoft US Marketing* CutwaterAKQA
Droga5* Diamond Integrated Marketing* Leo Burnett*The MineClark Stanley
GOODWORKS - BRANDS GOODWORKS - NON-PROFIT GOVERNMENT, INSTITUTIONAL & RECRUITMENT
Procter & Gamble Always
New York City Rescue Mission SF SPCA America’s Navy
Always #LikeAGirl
Procter & Gamble
Make Them Visible
New York City Rescue Mission
Animal Instincts Pet Condoms
San Francisco SPCA
Project Architeuthis: Engaging America’s Cyber Warriors
U.S. Navy
Leo Burnett Chicago* Leo Burnett Toronto*Leo Burnett LondonMSL GroupStarcom MediaVest Group
Silver + Partners* Geometry Global* Lowe Campbell Ewald* Puzzability
GOVERNMENT, INSTITUTIONAL & RECRUITMENT
HOME FURNISHINGS & APPLIANCES INSURANCE INTERNET/TELECOM
kynect: Kentucky’s Healthcare Connection
Maytag Oscar Insurance Corporation Fleetmatics
kynect: For Every Kentuckian
Kentucky Health Benefit Exchange
Comeback of an Iconic American Brand
Whirlpool Corporation
Bringing Humanity To Health Insurance Oscar Insurance Corporation
The Truck Whisperer
Fleetmatics Group PLC
Doe-Anderson* Picasso Pictures
DigitasLBi* KetchumOptimedia
UNTITLED WORLDWIDE* FCB Chicago* ID Media
INTERNET/TELECOM MEDIA & ENTERTAINMENT COMPANIES
IBM Watson ESPN HBO GO National Geographic Channel
#IBMFoodTruck
IBM
SportsCenter Brand: DaDaDa
ESPN
Awkward Family Viewing
HBO
Killing Kennedy
National Geographic Channel
Ogilvy & Mather* Neo@Ogilvy
Wieden+Kennedy* Starcom MediaVest GroupMacDonald MediaRED Interactive
SS+K* O Positive FilmsMackenzie Cutler
Mullen*
5 2015 EFFIE AWARDS / WINNERS
MEDIA & ENTERTAINMENT COMPANIES PACKAGED FOOD
NBC Sports Network Extra Gum Hidden Valley Lay’s
NBC Sports Network: Barclays Premier League
NBC Sports Group
Give Extra, get extra
Wm. Wrigley Jr. Company
Hidden Valley It!
The Clorox Company
Lay’s Do Us A Flavor: From a Flavor Promotion to a Millennial Phenomenon
Frito Lay
The Brooklyn Brothers* MaxusIgnitedCivic Entertainment Group
Energy BBDO* Olson EngageStellarEngine
DDB California* OMDAKQASwirl
Energy BBDO* The Marketing ArmOMDDeep FocusKetchum
PERSONAL CARE
Old Spice Poise Procter & Gamble Always U by Kotex
Smellcome to Manhood
Procter & Gamble
Put SAM in Your Pants
Kimberly-Clark
Always #LikeAGirl
Procter & Gamble
Save the Undies!
Kimberly-Clark
Wieden+Kennedy* Citizen Relations
Ogilvy & Mather* Geometry GlobalOrganic, Inc.MindshareMarina Maher Communications
Leo Burnett Chicago* Leo Burnett Toronto*Leo Burnett LondonMSL GroupStarcom MediaVest Group
Ogilvy & Mather* Geometry GlobalOrganic, Inc.MindshareMarina Maher Communications
RENAISSANCE RESTAURANTS
Breyers Maytag Toyota Chipotle Mexican Grill
From “Trusty and dusty” to “relevant and exciting”
Unilever
The Comeback Story of a Brand Icon
Whirlpool Corporation
4Runner Keep It Wild
Toyota Motor Sales
The Scarecrow
Chipotle Mexican Grill
DDB New York* Mindshare
DigitasLBi* KetchumOptimedia
Saatchi & Saatchi LA* Farm League
Creative Artists Agency*
RESTAURANTS RETAIL SEASONAL
Jack in the Box American Greetings American Greetings Newcastle Brown Ale
Jack Takes Late Night
Jack in the Box
The World’s Toughest Job
American Greetings
The World’s Toughest Job
American Greetings
If We Made It
Newcastle Brown Ale Heineken USA
Secret Weapon Marketing* Horizon Media*MWWStruck
Mullen* Mullen* Droga5* Fast Horse
6 2015 EFFIE AWARDS / WINNERS
SINGLE IMPACT ENGAGEMENT SMALL BUDGETS - PRODUCTS
American Greetings Crest and Oral-B Honey Maid American Greetings
The World’s Toughest Job
American Greetings
Halloween Treats Gone Wrong
Procter & Gamble
This is Wholesome
Mondelez International
The World’s Toughest Job
American Greetings
Mullen* Publicis Kaplan Thaler* MSL GroupStarcom MediaVest GroupARC WorldwideTool of North America
Droga5* Starcom MediaVest GroupWeber Shandwick
Mullen*
SMALL BUDGETS - PRODUCTS SMALL BUDGETS - SERVICES SNACKS & DESSERTS
Cat Newcastle Brown Ale SF SPCA Honey Maid
The Built For It Trials
Caterpillar
If We Made It
Newcastle Brown Ale, Heineken USA
Animal Instincts Pet Condoms
San Francisco SPCA
This is Wholesome
Mondelez International
Ogilvy & Mather* Droga5* Fast Horse
Geometry Global* Droga5* Starcom MediaVest GroupWeber Shandwick
SOFTWARE & APPS SUSTAINED SUCCESS
Intuit TurboTax Ubisoft Entertainment Harley-Davidson IBM Jack Link’s Jerky
Simple Questions
Intuit TurboTax
Rocksmith 2014 Edition: 60-Day Challenge
Ubisoft Entertainment
Dark Custom
Harley-Davidson
5 Years of Smarter Planet
IBM
Jack Link’s Incredibly Wild Ride
Jack Link’s
Wieden+Kennedy* Nomadic Agency* HardPin MediaBEAST
Wolfes, LLC* Victors and SpoilsCarmichael LynchStarcom MediaVest GroupVSA Partners
Ogilvy & Mather* Neo@OgilvyLeopard
Carmichael Lynch* SpongSpace150
SUSTAINED SUCCESS TRANSPORTATION TRAVEL & TOURISM YOUTH MARKETING
Priceline.com British Airways Booking.com Old Spice Procter & Gamble Always
Building & Evolving an Icon for Long-Term Growth
Priceline.com
Visit Mum
British Airways
How North America Discovered The World’s Best Travel Secret
Booking.com
Smellcome to Manhood
Procter & Gamble
Always #LikeAGirl
Procter & Gamble
Butler, Shine, Stern & Partners* Ocean Media LLC*Relevant24
Ogilvy & Mather* Wieden + Kennedy Amsterdam* Wieden + Kennedy New York*
Wieden+Kennedy* Citizen Relations
Leo Burnett Chicago* Leo Burnett Toronto*Leo Burnett LondonMSL GroupStarcom MediaVest Group
7 2015 EFFIE AWARDS / WINNERS
HEALTH EFFIESDISEASE AWARENESS & EDUCATION: ADVOCACY DISEASE AWARENESS & EDUCA-
TION: PHARMA/CORPORATE
FDA Center for Tobacco Products The Real Cost
National Alliance on Mental Illness (NAMI) NYC Metro
U.S. Centers for Disease Control and Prevention
Depend
The Real Cost: Getting Teens to ReThink What They Know About Cigarettes
FDA Center for Tobacco Products
A New Conversation Promoting Mental Health in America
National Alliance on Mental Illness (NAMI) NYC Metro
Tips From Former Smokers
US Centers for Disease Control and Prevention
Selfie
Kimberly-Clark
FCB Garfinkel* Initiative MediaMXMFleishmanHillardPony Show Entertainment
JWT* Arnold Worldwide* PlowshareGolin HarrisHavas Media
Ogilvy & Mather* Geometry GlobalOrganic, Inc.MindshareMarina Maher Communications
DISEASE AWARENESS & EDUCATION: PHARMA/
CORPORATEHEALTHCARE - OTC HEALTHCARE - RX -
CONSUMER/DTC
Genentech, Inc. Depend Robitussin ROGAINE® GILENYA
Act F.A.S.T. Genentech, Inc.
Selfie Kimberly-Clark
The End of Coughequences
Pfizer Consumer Healthcare
Grow Your Game
Johnson & Johnson
GILENYA HEY MS, Take This! Campaign
Novartis Pharmaceuti-cals Corporation
CDMiConnect* Ogilvy & Mather* Geometry GlobalOrganic, Inc.MindshareMarina Maher Communications
Grey* Assembly
UM/J3* BBDOInk & RosesTarget 10Men’s Health Magazine
FCB Health* Starcom MediaVest Group*
HEALTHCARE - RX - DEVICES HEALTHCARE SERVICES
JUVÉDERM VOLUMA® XC LifeBeat
National Alliance on Mental Illness (NAMI) NYC Metro
Pearle Vision Walgreens Company
DEFY GRAVITY Launch
Allergan, Inc.
KYSS- Know Your Status Stage LifeBeat
A New Conversation Promoting Mental Health in America
National Alliance on Mental Illness (NAMI) NYC Metro
Can Thinking Small Pay Off Big-Time?
Pearle Vision
Get a Shot. Give a Shot.
Walgreens Company
Grey* MediacomPacific CommunicationsLippe TaylorEvoke Health
Grey* JWT* Energy BBDO* OMD*TMA
GSD&M* OMD*United Nations Foundation
8 2015 EFFIE AWARDS / WINNERS
MEDIA EFFIES
MEDIA IDEA
Always America’s Navy IFC Samsung
#LikeAGirl
Procter & Gamble
Project Architeuthis: Engaging America’s Cyber Warriors
U.S. Navy
The Spoils of Babylon Series Launch
IFC
Selfie
Samsung Telecommunica-tions America
Starcom MediaVest Group* Leo Burnett*MSL Group
Lowe Campbell Ewald* Puzzability
Fallon* Starcom MediaVest Group* 72andSunny*2 Degrees
MEDIA INNOVATION - EXISTING CHANNEL MEDIA INNOVATION - NEW CHANNEL CREATION
IBM Lowe’s Home Improvement
Volkswagen of America IBM
Made With IBM
IBM
Lowe’s FixinSix: Reaching Millennials with Mobile Video
Lowe’s Home Improvement
Find a Match
Volkswagen of America
#IBMFoodTruck
IBM
Ogilvy & Mather* Neo@OgilvyLeopard
BBDO New York* OMDResolution Media
Deutsch LA* Ogilvy & Mather* Neo@Ogilvy
9 2015 EFFIE AWARDS / FINALISTS
FINALISTSEffie Award finalists are selected based on scores after the rigorous first round of judging. Making the shortlist of finalists is a significant achievement. Finalist status indicates that a case is among the most effective examples of marketing communications.
Additionally, all finalists and winners will receive points toward the Effie Effectiveness Index – the annual worldwide ranking of marketing communications effectiveness for agencies, advertisers, and brands. Annual rankings are announced in June.
Congratulations to this year’s finalists.
* Indicates lead agency.
AGRICULTURAL/INDUSTRIAL/BUILDING AUTOMOTIVE - AFTERMARKET AUTOMOTIVE - VEHICLES
Miller® DriveGuard Nissan Canada Inc. Subaru
“WE BUILD”
ITW Welding/Miller Electric
Everyday Performers
Bridgestone Americas Tire Operations
Rogue Winter Warrior
Nissan Canada Inc.
DoubleURXXX Productions
Subaru Of America
Two Rivers Marketing* BAV Consulting
Publicis Dallas* OptimediaGS&FSterling Rice
TBWA\Toronto* OMD
Carmichael Lynch*
AUTOMOTIVE - VEHICLES BEAUTY BEVERAGES - ALCOHOL
Volkswagen of America Clinique Maybelline New York Kona Brewing
Company
Find a Match Volkswagen of America
#StartBetter
Clinique
The Nudes Palette - Dare to Go Nude
Maybelline New York
“Dear Mainland”
Craft Brew Alliance
Deutsch LA* 360i* Code and Theory* DigitasLBi*
Duncan/Channon*
BEVERAGES - ALCOHOL BEVERAGES - NON-ALCOHOL BRAND EXPERIENCE
Smirnoff Bolthouse Farms Calvin Klein Hewlett-Packard (HP)
Exclusively for Everybody: How Smirnoff reinvented vodka to make mainstream meaningful.
Diageo
Farm Fresh Revolution
Bolthouse Farms
‘show yours. #mycalvins’
Calvin Klein
2Days Beat
Hewlett-Packard
72andSunny* Carat
Tiny Rebellion* Active TheoryHorizon MediaWildlifeMEC Global
Calvin Klein - CRK* 180LA* PHD MediaWCGEdelmanPorter Novelli
10 2015 EFFIE AWARDS / FINALISTS
BRAND EXPERIENCE
IBM Sherwin-Williams Taco Bell The United Nations
Mobile World Congress IBM
Color Chips
Sherwin-Williams
A New Reason to Wake up Taco Bell
What Do You Think The World Needs More Of?
The United Nations
Ogilvy & Mather* Neo@Ogilvy
McKinney* DigitasLBi* Leo Burnett New York* Starcom MediaVest Group
BRAND EXPERIENCE BRANDED UTILITY
Toyota IBM Watson My Little Pony Equestria Girls RAID
4Runner Keep It Wild
Toyota Motor Sales
#IBMFoodTruck
IBM
The Equestria Girls Stomp Hasbro
RAID - Mission: Know-How SC Johnson
Saatchi & Saatchi LA* Farm League
Ogilvy & Mather* Neo@Ogilvy
Grey New York* InitiativeMusic DealersHero 4 Hire
Energy BBDO* PHD MediaGeometry GlobalEdelman
BRANDED UTILITY BUSINESS-TO-BUSINESS
Type Directors Club (TDC) Cat Grainger IBM
The Next Generation Type Directors Club
The Built For It Trials Caterpillar
For The Ones Who Get It Done
Grainger
Mobile World Congress
IBM
Collins* Ogilvy & Mather* Ogilvy & Mather* OgilvyOne*
Ogilvy & Mather* Neo@Ogilvy
BUSINESS-TO-BUSINESS CORPORATE REPUTATION CULTURE & THE ARTS
YouTube Burger King Fifth Third Bank Whitney Museum of American Art
Watch it Work - LSTN Headphones
YouTube
The Proud Whopper
Burger King
Reemployment
Fifth Third Bank
Jeff Koons: A Retrospective as Audacious as His Art
Whitney Museum of American Art
Camp+King* DAVID* ABPRCode and TheoryHorizon Media
Leo Burnett/Arc Worldwide* Starcom MediaVest GroupNextJob, Inc
Grey New York*
11 2015 EFFIE AWARDS / FINALISTS
DAVID VS. GOLIATH ELECTRONICS
Cetaphil Hidden Valley My Little Pony Equestria Girls Apple
The Gentle Power of Cetaphil
Galderma Laboratories, L.P.
Hidden Valley It!
The Clorox Company
Equestria Girls Pony Stomp
Hasbro
iPhone 5s You’re More Powerful Than You Think
Apple, Inc.
Cramer-Krasselt* Lippe Taylor
DDB California* OMDAKQASwirl
Grey New York* InitiativeMusic DealersHero 4 Hire
TBWA\Media Arts Lab* OMD
ELECTRONICS ENERGY, NUTRITION & FITNESS ENGAGED COMMUNITY
Hewlett-Packard (HP) Mizuno British Airways Burger King
2Days Beat
Hewlett-Packard
What If Everybody Ran?
Mizuno
Visit Mum British Airways
Chicken Fries are Back
Burger King
180LA* PHD MediaWCGEdelmanPorter Novelli
McKinney*
Ogilvy & Mather* Code and Theory* Horizon MediaAlison Brod PR
ENGAGED COMMUNITY
DependOK2TALK; National Association of Broadcasters
Subaru The United Nations
Drop Your Pants for Underwareness
Kimberly-Clark
OK2TALK: Giving Youth a Voice to Discuss Mental Health
National Association of Broadcasters
The Ride of Her Life
Subaru Of America
What Do You Think The World Needs More Of?
The United Nations
Ogilvy & Mather* Geometry GlobalOrganic, Inc.MindshareMarina Maher Communications
Ogilvy & Mather* Homestead Films
Carmichael Lynch* Leo Burnett New York* Starcom MediaVest Group
FASHION & STYLE FINANCE
TevaCertified Financial Planner Board of Standards, Inc.
E*TRADE TD Ameritrade
Original Adventure
Deckers Corporation
CFP Board’s 2014 Public Awareness Campaign
Certified Financial Planner Board of Standards, Inc.
TYPE E*
E*TRADE
At This Moment: Real-Time Marketing
TD Ameritrade
Heat* Arnold Worldwide* Havas Media
Ogilvy & Mather* Spark Media
The VIA Agency* Neo@OgilvyMarkit on Demand
12 2015 EFFIE AWARDS / FINALISTS
FINANCIAL CARDS GOODWORKS - BRANDS
American Express Visa Bolthouse Farms Chevrolet
Real People, Real Stories
American Express
#MyFootballFantasy
Visa
Broccoli’s Image Makeover
Bolthouse Farms
“Summer Of Play”
Chevrolet
Ogilvy & Mather* DigitasMindshare
BBDO|Proximity* OMDMRY
Victors and Spoils* Commonwealth//McCann* Jack Morton Worldwide*FleishmanHillardMRM//McCannCarat
GOODWORKS - BRANDS GOODWORKS - NON-PROFIT
Depend Walgreens Enroll America FINNEGANS
Drop Your Pants for Underwareness
Kimberly-Clark
Get a Shot. Give a Shot.
Walgreens
Enroll America
Enroll America
FINNEGANS Reverse Food Truck
FINNEGANS
Ogilvy & Mather* Geometry GlobalOrganic, Inc.MindshareMarina Maher Communications
GSD&M* OMD*United Nations Foundation
Ogilvy & Mather* Lonely Leap
Martin Williams*
GOODWORKS - NON-PROFIT
LifeBeatNational Alliance on Mental Illness (NAMI) NYC Metro
States United To Pre-vent Gun Violence & Campaign To Unload
The Anti-Cruelty Society
KYSS- Know Your Status Stag
LifeBeat
A New Conversation Promot-ing Mental Health in America
National Alliance on Mental Illness NYC Metro
Unload Your 401k
States United To Prevent Gun Violence Campaign To Unload
The “One Person Away from Home” Campaign
The Anti-Cruelty Society
Grey New York* J. Walter Thompson New York* Grey New York* Fitzgibbon Media
Saatchi & Saatchi X*
GOVERNMENT, INSTITUTIONAL & RECRUITMENT HISPANIC
Amtrak Acela The United Nations Honda Civic Tide
Take Off
Amtrak
What Do You Think The World Needs More Of?
The United Nations
Gol Gol/Civic Coupe Campaign
American Honda Motor Co.
Keep It Clean
Procter & Gamble
FCB Garfinkel* InitiativeSource Communications
Leo Burnett New York* Starcom MediaVest Group
Orci* Mediavest MV42Anthem Audio Arts/ICMCanana
Conill* Starcom MediaVest Group*FleishmanHillard
13 2015 EFFIE AWARDS / FINALISTS
HISPANIC HOME FURNISHINGS & APPLIANCES HOME SUPPLIES & SERVICES
XFINITY IKEA Canada Sherwin-Williams Duracell
XFINITY: Nuancing the Hispanic Segment to find a new growth opportunity.
Comcast
House Rules
IKEA Canada
Color Chips
Sherwin-Williams
Trust The Power Within
Duracell
Grupo Gallegos* Leo Burnett, Toronto* Jungle Media*
McKinney* Saatchi & Saatchi* Citizen RelationsThe Integer GroupTeam EpicStarcom MediaVest Group
HOME SUPPLIES & SERVICES INFLUENCERS
Febreze Febreze RAID Ford
Have you Gone Noseblind?
Procter & Gamble
Convert the Skeptics
Procter & Gamble
RAID - Mission: Know-How
SC Johnson
2015 Mustang Reveal
Ford Motor Company
Grey New York* POSSIBLE
Grey New York* Energy BBDO* PHD MediaGeometry GlobalEdelman
Team Detroit*
INFLUENCERS INSURANCE
Moms Demand Action Subaru Arbella Insurance FM Global
Skip Starbucks Saturday
Moms Demand Action for Gun Sense in America
The Chosen Ones
Subaru Of America
Arbella Capartment Insurance Arbella Insurance
FM Global Resilience
FM Global
Grey Canada* Berlin Rosen
Carmichael Lynch* Full Contact Advertising* NorbellaGreenough, Brand Storytellers
Ogilvy & Mather*
INSURANCE INTERNET/TELECOM LEISURE & RECREATION
Nationwide Wellmark Blue Cross Blue Shield IBM Sea-Doo
Join the Nation
Nationwide
Wellmark Blue Cross Blue Shield-November Blitz Wellmark, Inc.
Made With IBM
IBM
Spark Some Fun
Bombardier Recreational Products
McKinney* Mithun* Ogilvy & Mather* Neo@OgilvyLeopard
Cramer-Krasselt* BrandSpark InternationalGeometry GlobalLOOK Marketing
14 2015 EFFIE AWARDS / FINALISTS
LGBT COMMUNITY NEW PRODUCT OR SERVICE OFFICE & DELIVERY
Burger King ESPN / SEC Network Wonderful Halos United States Postal Service
The Proud Whopper
Burger King
Take It All In: Selling the SEC Phenomenon
ESPN / SEC Network
Hello Halos
Paramount Citrus
USPS Holiday: Whatever It Takes
United States Postal Service
DAVID* ABPRCode and TheoryHorizon Media
McKinney* Fire Station Agency* McCann New York* Universal McCannMRM//McCannAKQAWorldgroup Retail
OLYMPICS MARKETING PACKAGED FOOD
BMW Budweiser Kellogg’s Campbell Company of Canada
Driving on Ice
BMW of North America
Budweiser Red Zeppelin
Labatt Breweries
Kellogg’s Give a Great Start The Kellogg Company
Be As Selective Campbell Company of Canada
Universal McCann* Stun Creative*Octagon
Anomaly* MosaicVeritas CommunicationsUniversal McCann
Leo Burnett/Arc Worldwide* The Integer Group*Krispr CommunicationsStarcom MediaVest GroupVML
BBDO Toronto*
PACKAGED FOOD PERSONAL CARE
Johnsonville Sausage Crest and Oral-B Huggies Listerine
Bratsgiving Day
Johnsonville Sausage
Halloween Treats Gone Wrong
Procter & Gamble
The Second Hug
Kimberly-Clark
Listerine FIFA World Cup Social Media Campaign
Johnson & Johnson
Cramer-Krasselt* SOSH
Publicis Kaplan Thaler* MSL GroupStarcom MediaVest GroupARC WorldwideTool of North America
Ogilvy & Mather* MindshareGeometry GlobalEdelman
MRY* SprinklrJ. Walter Thompson London
REAL ESTATE RENAISSANCE RESTAURANTS
Zillow Camacho Sea-Doo Arby’s
Find Your Way Home
Zillow, Inc.
The Rebirth of Camacho Cigars
Davidoff of Geneva Distribution
Spark Some Fun
Bombardier Recreational Products
We Have the Meats
Arby’s
Deutsch LA* Two Nil*Ipsos MarketQuest
Colangelo Synergy Marketing*
Cramer-Krasselt* BrandSpark InternationalGeometry GlobalLOOK Marketing
Fallon* Initiative
15 2015 EFFIE AWARDS / FINALISTS
RETAIL SEASONAL
RadioShack Walgreens Johnsonville Sausage Kmart Joe Boxer
RadioShack Relaunch: Turning Around an Irrelevant Brand
RadioShack
Get a Shot. Give a Shot.
Walgreens
Bratsgiving Day
Johnsonville Sausage
Show Your Joe
Kmart
GSD&M* Weber ShandwickTalk to Current
GSD&M* OMD*United Nations Foundation
Cramer-Krasselt* SOSH
FCB Chicago*
SINGLE IMPACT ENGAGEMENT
Arby’s Burger King Esurance IBM Watson
Arby’s 13-Hour Commercial
Arby’s
Chicken Fries are Back
Burger King
#EsuranceSave30
Esurance
#IBMFoodTruck IBM
Fallon* EdelmanDoner MediaVolt StudiosHyfn
Code and Theory* Horizon MediaAlison Brod PR
Leo Burnett/Arc Worldwide* Starcom MediaVest Group*
Ogilvy & Mather* Neo@Ogilvy
SINGLE IMPACT ENGAGEMENT SMALL BUDGETS - PRODUCTS
Samsung SF SPCA truth Crest and Oral-B
Selfie
Samsung Telecommunica-tions America
Animal Instincts Pet Condoms
San Francisco SPCA
truth Crashes the MTV VMAs
American Legacy Foundation
Halloween Treats Gone Wrong
Procter & Gamble
Starcom MediaVest Group* 72andSunny*2 Degrees
Geometry Global* 72andSunny* B-Reel
Publicis Kaplan Thaler* MSL GroupStarcom MediaVest GroupARC WorldwideTool of North America
SMALL BUDGETS - PRODUCTS SMALL BUDGETS - SERVICES
Mizuno Burger King Chicago Blackhawks Charities LifeBeat
What If Everybody Ran?
Mizuno
The Proud Whopper
Burger King
Own the Ice
Chicago Blackhawks Charities
KYSS- Know Your Status Stage
LifeBeat
McKinney* DAVID* ABPRCode and TheoryHorizon Media
Ogilvy & Mather* Grey New York*
16 2015 EFFIE AWARDS / FINALISTS
SNACKS & DESSERTS
Jack Link’s Jerky Nestlé Butterfinger Oberto Beef Jerky Starburst
From Weekend Road Trips to Everyday Snacking
Jack Link’s Jerky
Butterfinger Peanut Butter Cups Launch
Nestlé USA
You Get Out What You Put In
Oberto Brands
Unexplainably Juicy
Mars, Inc.
Carmichael Lynch* SpongSpace150
Dailey* Golin Public RelationsThreshold InteractiveMetaVision Media
Positivity* Alcone MarketingHorizon MediaFleishmanHillard
DDB Chicago* Starcom MediaVest Group
SUSTAINED SUCCESS TRAVEL & TOURISM YEARLY TOPICAL CATEGORY: WORLD CUP
Ford Hotels.com DishLATINO Hyundai
Driving a 22 Million Dollar Crusade for Schools
Ford Motor Company
Making the Invisible Choice the Obvious Choice
Hotels.com
Juego Bonito (Beautiful Game)
Dish Network
Hyundai #BecauseFutbol
Hyundai Motor America
Team Detroit* CP+B* Havas Worldwide Chicago* Havas Media*
INNOCEAN USA* Tool of North AmericaBiscuit FilmworksTumblrInitiative
YOUTH MARKETING
Doritos/Mountain Dew Gerber LifeBeat
Every 2 Minutes
PepsiCo Frito Lay
Tiny Taste Testers
Gerber
KYSS- Know Your Status Stage
LifeBeat
The Marketing Arm* OMDMotiveFirstBorn
Ogilvy & Mather* Grey New York*
17 2015 EFFIE AWARDS / FINALISTS
MEDIA EFFIES
MEDIA IDEA MEDIA INNOVATION - EXISTING CHANNEL MEDIA INNOVATION - NEW CHANNEL CREATION
Coca-Cola Huggies Lowe’s Home Improvement IBM
Share a Coke
Coca-Cola
Huggies Delivers Hugs
Kimberly Clark Corporation
Guys “Need Help?” March Madness Campaign
Lowe’s Home Improvement
Mobile World Congress
IBM
Starcom MediaVest Group* Wieden+Kennedy360iFast Horse
Mindshare* Ogilvy & Mather*Geometry GlobalEdelman
BBDO New York* OMD*Resolution Media
Ogilvy & Mather* Neo@Ogilvy
HEALTH EFFIESDISEASE AWARENESS & EDUCA-TION: PHARMA/CORPORATE HEALTHCARE - OTC HEALTHCARE - RX -
PROFESSIONAL HEALTHCARE SERVICES
AbbVie Excedrin SOVALDI® QUITPLAN® Services
Double Whammy
AbbVie
Excedrin Creates A New Category With Content
Novartis Consumer Health
HCV Treatment Transformed
Gilead Sciences
No judgments. Just help.
ClearWay Minnesota/QUIT-PLAN® Services
Publicis Kaplan Thaler* Intouch SolutionsSpark
Weber Shandwick* Starcom MediaVest Group
CAHG* BLACKLIST
Clarity Coverdale Fury* HouseSpecial, formally Laika/house