Not For Commerce

Post on 06-May-2015

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transcript

NFC Not. (just) For. Commerce.

THE ALLURE OF NFC IS ITS

SIMPLICITY

A MAGICAL EXPERIENCE MADE SIMPLE FOR PEOPLE.

BILLIONS $$$ SPENT MAKING CONTENT THAT’S OFTEN KEPT FAR, FAR AWAY.

105m Number of monthly searches made on mobile devices for each brand listed. March, 2012

Source: Google, 2012

MILLIONS OF “MOMENTS” TO PROVIDE VALUE TO CUSTOMERS.

IN STORE OUT OF STORE

SMALL BUSINESS CAN DRIVE VALUE TO CUSTOMERS.

SIMPLE ACCESSIBILITY, SOPHISTICATED DELIVERY.

AWARENESS

PURCHASE

Time, Location, Make / Model, Taps.