Not so scary! T h i n g s t h e b e s t m a r ke t e r s s h o u l d n o t b e a f r a i d o f.

Dustin Cederholm

Digital Marketing Manager, Fluid

Jonathan Rodriguez

Managing Director/Partner, Fluid

Dustin Cederholm has been engaged in conversion optimization professionally for more than 7 years. His experience has helped companies as small as 25 employees with less than $1 million revenue and as large as 2,500 employees with >$1 billion revenue. He uses advanced CRO techniques to turn client’s site traffic into revenue.

Jonathan is the Digital Marketing Manager at Fluid. Before arriving at Fluid, Jonathan worked at SEO.com starting as a wee SEO specialist. Over the course of 2 years, he climbed the ranks to where he managed one of SEO.com’s largest accounts. His interest range from conversion optimation and social media to Doctor Who and Harley’s Allons-y!

@Dustin Cederholm @GetFluid

@DustinCederholm

#FluidWebinarSeries

@GetFluid

Never fear: Follow the leaderL e a r n t o u s e t h e m a r ke t i n g s t r a t e g i e s y o u r c o m p e t i t o r s u s e ,

t h e n u s e t h e m b e t t e r !

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Follow the leaderWe hear the saying, “Don’t recreate the wheel,” all the time. But how often do you more or less starting from scratch? Not as often as you might think.

Great marketing strategies include a few of the best marketing channels that almost always work, no matter what industry you’re in.

Never fear: Zig when others zagC r e a t i v e m a r ke t i n g t a ke s o u t s i d e t h e b ox t h i n k i n g .

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Zig when others zagWhat is a marketing strategy if all you do is mimic others? While it’s fine to select some of the same marketing channels as your competition and industry leaders, creating unique campaigns that use your brand voice will set your offering apart from the crowd.

Image source: http://blog.marketo.com/2013/05/5-of-the-most-innovative-and-unique-marketing-campaigns-so-far-in-2013.html

Never fear: Budget meetingsTo b e t t e r m a r ke t i n g u s i n g s i m p l e & f r e e G o o g l e t o o l s .

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Marketing budget meetings

Never fear: Reporting a bad campaignTo b e t t e r m a r ke t i n g u s i n g s i m p l e & f r e e G o o g l e t o o l s .

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Marketing Campaigns & Education

• User behavior• Resistance to CTA• Not answering the

customer’s questions• Feedback

Never fear: Getting to know your customerTo b e t t e r m a r ke t i n g u s i n g s i m p l e & f r e e G o o g l e t o o l s .

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Get to know your customer

• Referrals/reviews• Annual surveys• Personal calls• Research sessions• Holiday gifts

Fear: The dark To b e t t e r m a r ke t i n g u s i n g s i m p l e & f r e e G o o g l e t o o l s .

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Don’t get lost in the dark

IN SUMMARY

• Follow the leader• Zig when others zag• Win your marketing budget • Learn from every campaign• Get to know your customer• Don’t get lost in the dark

Questions?Not so scary!

T h i n g s t h e b e s t m a r ke t e r s s h o u l d n o t b e a f r a i d o f.

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Can you speak to all of the different tools to watch personas, traffic, and to

understand how the site is working?

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It seems like it takes a huge budget to advertise online.

What do I do if I can’t afford that?

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I don’t have time to stay current on the advertising

world. How can our company have an impact without

spending too much time on marketing?

Next month…

The Year in ReviewA look back at Fluid’s predictions for 2015 and an

assessment of where the industry stands.

When: Tuesday November 24, 2015 @ 11:30 am MST (last Tues. of every month)