November 5, 20118240 N. Austin Ave. Fear City

Re: Message from The Mayor

HELLO NOVEMBER!What a month October was, I have never worked so hard and had so much fun at the same time. The idea of “Fear City” started out in a simple conversation between Jim Lichon and I when we worked to-gether for the first time: “What I would really like to do some day is to open a Haunted House” That’s it, that simple, that short a sentence.

Who would have thought a year and half later, not only did we open a Haunted House, but Fear City is ranked #13 on hauntedhousechicago.com, A head of established Haunted Houses! Who would have thought that we would find over 100 people crazy enough to work for us, take ownership in their roles at Fear City and make Fear City a part of their lives.

Who would have thought that an icon in the Haunt Industry would find us, believe in us, and go to such lengths out of friendship.

Who would have thought that I would want it to be October all over again!

Thanks to everyone for a GREAT 1st year!

Love you all,

The Mayor

The FEAR CITY Council:

Charles Grendys / Co-Owner• OwnerofBigCitySets,Inc.,a33,000sq.ft.setbuildingshoponChicago’swestsidesince1995.• Constructioncoordinator/MasterCarpenterformovies,commercials,musicvideos,theatreand

printads.• Moviecreditsinclude:TheUntouchables,MidnightRun,Poltergeist3,TheRiteandmuchmore.• Commercialcreditsinclude:Nike,Victoria’sSecret,Coca-Cola,VitaminWater,CoorsLight,toname

afewfavorites.• Creditedwithover55airedSuperBowlcommercials.• CurrentmemberoftheMotionPictureStudioMechanicsLocal476Union

Jim Lichon / Co-Owner• SetDecoratorforHarpoStudios.• 2008-09Emmy®AwardNomineesforBestArtDirection.(OprahWinfreyShow)• 2009-2010Emmy®AwardWinnerforBestScenicDesign/ArtDirection/SetDecoration.• StaffmemberofHadesHauntedHouseandScreamFestHauntedHouse.• Urbanfarmerandchickenowner.• PropMasterfor50productionsatSteppenwolfTheatreCompany.• Commercialstylistcreditsinclude:Victoria‘sSecret,CareerBuilder,AllstateInsurance,Corona

BeerandLevi’salongwithmanyothers.

Aaron Heeter / Production Manager• 8yearsexperienceinChicagoTheatre,includingtheSteppenwolfTheatreCompany,TechnicalDirectorat

DruryLaneWTP,andStageManagerSubforChicagoCompanyofWickedandAltarBoyz.• ProudmemberofAEA.• ProductionSupervisoratDruryLaneWTP.• 6yearsProductionDesigndepartmentatHarpoStudios(TheOprahWinfreyShow).• OriginallyfromthesmalltownofDowagiac,MI(pointstoit’slocationonhispalmofhisright

hand),andisproudoftheireffortstopromotethearts.dogwoodfinearts.org

Tony Duffy / Director of Marketing and Sponsorship• PrincipalatLightingManPromotions,LTD./All-Actionsports.com/FEARmarketinga$1M+privately-

ownedeventmarketingcompany.• Accomplishedvisionary,profit-drivenandfinanciallysavvyexecutivequalifiedby15+yearsofvisibleachievementsin

entertainmentvenues,production/promotionalplanning,eventmanagement,actionsportsandinnovativemarketingstrategies.

• Clientlist,venuesandeventequitiesincludeDraft/FCB,RedBull,MonsterEnergy,MitsubishiMotors,CoorsBrewingCompany,MoetHennessy,Nintendo,Lollapalooza,HardRock,Ozzfest,MLB,NFL,NBA,ActionSportsAthletesandpersonalitiesfromMusic,TelevisionandMotionPictureIndustry.

Eamon Madigan / Creative Marketing Manager• BAintheFineArtsfromColumbiaCollegeinChicago.• Accomplishedindigitaldesignandtraditionalfineart.• HandsonexperienceinvisualwindowdressingprojectsforGucci,FerragamoandOldNavy.• DesignDirectoratAlaCarteEntertainmentforsevenyearsoverseeingbothtraditionalandnewmedia

marketingmaterialsfora35storerestaurantandentertainmentvenueoperation.• Founder,76DesignInc.servicingclientssuchasLightningManPromotions,LLC,OfficeMax,The

MarketingStore,ReMax,WeberShandwick,SABMiller,NicolasFeuilletteChampagne,EUWineGrowers,OldNavy,CollaboractionChicago,VirginAtlantic,LGandahostofotherregionalandnationalclients.

• Founder,4d5wInc.currentlyprovidingahostofclientswithdesignandwebbasedmarketingsolutionsthatconnectbusinessneeds,brand/serviceDNAandconsumers’lifestylesthroughdesigninsight,webtacticsandsocialmedialeverage.

Joe Jensen/Cast Development Director• 40yearsofdesignandwritingexperienceinhauntedhousesandtheatricalproduction.• Hisdesignworkhasincludedsome30hauntedattractions,50ormoretheatricaldesigns,

theHauntedAmericawebsite,andnumerousmusicvideos,filmsandvariouswebsites.• HiswordshavebeenfeaturedinHauntedAttractionMagazine,NewYorkTimes,WallStreet

Journal,EntrepreneurMagazine,andonallthemajortelevisionnetworks.• InadditiontohiscontributionstoFearCitythisseasonasconsultant.Heispresentlyabout

tolaunchacloudcontentcompanythatwillfeaturebothinteractiveproduct,contentpro-ducingtoolsandtraditionalfare.

Julia Shell/Press Relations• Focusoneventsandentertainment,includingdining,nightlife,music,fashion,health,fitness,sports

andtechnology,sheoffersservicesforallmagnitudesofbusinessandideasforallbudgets.• Fromproductlaunchtograndopeningstofundraiserstoeventsofallsizes,forFortune500

companiesormom-and-popshops,shebringsmediaattentiontoherclients.• ShehasassistedsuchlargecorporationsasBallyTotalFitness,AT&TWireless,AlaCarteEntertainmentres-

taurantandnightlifegroup,LodgeManagementGroup,CLEARWireless,USARugbyandtheChicagolandAreaAffiliateofSusanG.KomenfortheCure,aswellasawidevarietyofsmallandgrowingbusinessesintheChicagoarea.Hervastcontactsinprint,television,radioandonlinemediaprovideherclientswithexposurethatdeliversresults.Publicityisherpriority.www.JuliaShellPR.com

Dustin Efird / Production Designer• ScenicDesigneratHarpoStudios• 2008-2009Emmy®AwardNomineesforBestScenicDesign.• 2009-2010Emmy®AwardWinnerforBestScenicDesign/ArtDirection/SetDecoration.

Micki LeMieux / Sculptor• SculptureandFineArtsDesignerfordesignsincludingChicagoPublicSchools,ChicagoField

Museum,EvanstonArtCenter,ChicagoDept.ofCulturalAffairs.

Amy Jackson / Asst. Production Designer/Graphics• ScenicDesigneratHarpoStudios• 2008-2009Emmy®AwardNomineesforBestSetDecoration.• 2009-2010Emmy®AwardWinnerforBestScenicDesign/ArtDirection/SetDecoration.

Sara Gentile / Special Effects• DegreefromColumbiaCollegeinTechnicalTheatre.• WorkedatHarpoStudiosfor7yearsasalighting&stagetechnicianthenmovedintotheproductionofficeto

facilitateflowofproductionservices,fromcrewingandorderingmaterialsneededforshows.• Freelancedwithmultiplespecialeffectscompaniesthatdealwithpyrotechnics(indoor&outdoor),

lasers,flame,CO2/cryogenic&confettieffects.• 8yearsasaspecialeffectslead,shehasworkedforcountlesscorporateevents,professional

sportingteamsfortheNHL,AHL,NBA,AFL,&NFLincludingacoupleofSuperBowls.ShehasalsotoureddoingpyroforDestiny’sChild,Nsync,&Eve.OthermusicalperformersarePrince,Pink,DixieChicks,TimMcGraw,FaithHill,BrittanySpears,98Degrees,BoysIIMen,P.Diddy,Shakira,MissyElliott,TobyKeith,JoDeeMessina,RickyMartin,LennyKravitzinwhichledhertodospecialeffectsforsomeMTVAwards,VH1Awards,&TheCountryMusicAwards.

Samantha Eaton / Webmaster +• ExperiencedinmanyrolesinhauntedhouseswiththelocalJayceesforwellover10years.• Alternativemodelwithquirkyhobbies&unusualpassionsincludingseveralbands,multiple

independentfilms,andaplethoraofphotographersutilizingheruniquepersonality.• Forthepasttenyears,shehasownedthewebdesign&ITconsultationfirmPinkPwnyDesignsspecial-

izingineclecticanddiverseclientssuchasmusicians,artists,actingpersonalities,andentrepreneurs.• Madskillsinallwebdevelopmentplatforms,searchandsocialintegrations.

Jeremy W. Floyd / Costume Design• MFAinStageDesignfromNorthwesternUniversity.• MAinDramaticTheoryandCriticismfromtheUniversityofKentuckyandaBFAinDesignand

TechnologyfromtheUniversityofSouthAlabama.• RecentcreditsincludecostumedesignsforPornography(Steep),MurderforTwoandShortShakes!Macbeth

(ChicagoShakespeareTheater),GutBucketBlues(TrueColorsTheater,Atlanta),HarrietJacobs(KansasCityRepertoryTheater),TheHotMikado(DruryLane),andGodspell,AMidsummerNight’sDream,andTheHandmaid’sTale(NorthwesternUniversity).www.jeremywfloyd.com

Travis Shupe / Co-Lighting Designer• BFAinLightingDesignfromtheUniversityofNorthernColorado.• BasedinChicago,hemostrecentlyworkedastheEosProgrammerforTheOprahWinfreyshow

wherehewonhisfirstDaytimeEntertainmentEmmyAwardforOutstandingLightingDirection.• ProgrammerforTheOprahWinfreyshowwherehewonhisfirstDaytimeEntertainmentEmmy

AwardforOutstandingLightingDirection.• NationalaccomplishmentsincludeworkwithcompaniessuchasIntelligentLightingCreations,Allure

Designs,TheSantaFeOpera,GoodmanTheatre,andThreeSixtyEntertainment.

Lee Fiskness/Co-Lighting Designer• 10yearsexperienceworkingasaLightingDesignSupervisoratTheSantaFeOpera,inNewMexico.• HereceivedaMasterofFineArtsinLightingDesignfromNorthwesternUniversity.• JeffNominatedLightingdesignerforhisworkwithNextTheatre• Localaccomplishmentsforlightingdesignworkingwithcompaniesincluding:LookingglassTheatre,

NorthlightTheatre,AboutFaceTheatre,andMilwaukeeRepertoryTheatre.• NationalaccomplishmentsincludeworkwithLincolnCenterforthePerformingArts,ThePortland

Opera,OperaColorado,andTheGuthrie.

Jill Glaser / Lead Makeup Artist• AnIllinoisstate-certifiedfreelancemakeupartist,workinginandaroundtheChicagoarea.Jillworks

primarilyincommercialfilm,video,TVandprint,specializinginpreciseapplicationsforthedemandsofhighdefinition.JillisemployedbyphotographersandagenciesretainedbySears,Costco,ComEd,HarrisN.A.,StateFarmInsurance,andmanyothercompaniestoonumeroustomention.

The Plan, Partners and sponsors:Theentireprojectwasextremelyambitiousinitssizeandscopeincontrasttothetimeline.NOTHINGexisted6monthsagobesidesthe“idea”androughconcept.WedevelopedandproducedtheFEARCITYbrand,amultifacetedmarketingcampaign,anenvironment,showandcastintheconfinesof40,000sq.ft.justlikethat!Asmallarmytoiledinthesceneshopbuildingflatafterflatalongsidepropmasterscreatingandrepurposingallmannerof“setdressings”.Costumerssketchedandcuratedourcharacter’sgarb.Audio,lightingandSFXteamsmechanizedthescenes.Allthewhilewefuriouslycreatedcontentandbrandmessagingwithphoto/videoshootsandgraphicdesign.Ourbusinessunitandownersworkedtirelesslywiththehostvillage,landlords,FireMarshall,Insuranceagents,Accountantsandlawyerstobringthebizpartstolife.Presto!Thenewerahasbegun!

Our Partners and Sponsors:

Thanks to all for their supportMonsterEnergy,JellyBelly,CityBeverage,FantasyCostumesHQ,ViennaBeef,Pequod’sPizza,MakeUpFirst,TheRebuildingExchange,GlobalAdrenaline/HauntedHotelBall,BringerInnandBar1Events.

Thanks to all the other haunts that traded promotion with us and gave us great support and feedback our first year out! TheRealmofTerrorHauntedHouse,DreamReapersHauntedHouse,StatesvilleHauntedPrison,EleventhHourHauntedHouse,AsylumExperiment,ScreamScene,NilesHauntedHouseScreamPark,HauntedHouseChicago.comandahostofothers.We thank you.

THE RELEASE: FEAR CITY: CHICAGO’S NEWEST, LARGEST, CLOSEST AND MOST STARTLING HAUNTED ATTRACTION

(MORTON GROVE, IL)–ThisHalloweenseason,thefeariscomingtoChicagoland.Itisnotyourtypicalfear.Itisnotforthefaintofheart,anditisnotforchildren.Itis40,000squarefeetofinteractivethrillsandchills,anditwillnotonlyfrightenyou,itwilldisturbyouand,attimes,itwillmakeyouquestionyourbeliefs.ThisisFearCity.

FearCityisabrandnew,hauntedattractionlocatedaboutfifteenmilesfromdowntownChicago.Over50liveactorswerecastintorolestoroamthestagesandmazesdrivenbythrillingaudio,lightingandvideoeffects,astheyinteractwiththeaudienceforanunheardof30minutespershow.FearCitytakesyouonaride,literally.ItbeginsontheoutskirtsofChicago,witheachgroupboardingan“el”traincar,wherewillingparticipantswillmakestopsataseedyUptownclinic,ahotelinCicero,graffiti-marredalleyways,ascrapmetaljunkyard,aFultonMarketslaughterhouse,a“Blago”clownhouseandmidwayoffun,aChicagoairportandeventhe“FriendlyConfines”ofthenorthside,justtonameafewChicagothemesinFearCity.

TheFearCityCounciliscomprisedofEmmy®Awardwinnersutilizingmotionpicturespecialeffects,reclaimedtelevisionsetsandsoundstages(yes,FearCityisenvironmentallyconscious)andBroadwayleveltheatricalmakeupandcostumes.ThequalificationsoftheFearCityCouncilareunsurpassed,andtheyhaveworkedtirelessly,liketheundead,tocreateabewitchingexperiencelikenoother.[For a full list of the impressive Fear City Council credentials, please visit this direct link: http://fearcitychicago.com/privacy-policy-2]

TicketstoenterFearCityarenowonsale.Ticketsare$25forgeneraladmissionand$35forVIP,whichincludesanextraroomofterrorandrushentry,avoidingthelineofthemass-es.However,waitinginthelineprovidesanotherlevelofinteractiveinvolvement,astheun-deadwillentertainthosewaitingintheFearCityMall,astheyprovidephotoopportunities.FoodfromPequod’sPizzaandViennaBeefHotDogsalongwithdrinksandothersnackswillalsobeavailableintheindoor,climatecontrolled,waitingarea.

FearCitywillopenonSaturday,October1andrunthroughHalloween,Monday,October31.Pleaseseetheirwebsiteforspecificdates,hoursandticketpurchasesatwww.FearCityChi-cago.com.

WHAT: Fear City - A Haunted AttractionWHERE: 8240 North Austin Avenue, Morton Grove, Illinois 60053WHEN: October 1, 2, 7, 8, 9, 13, 14, 15, 16, 19, 20, 21, 22, 23, 25, 26, 27, 28,

29, 30 and 31HOURS: Sunday through Thursday: 7pm to 11pm

Friday and Saturday: 7pm to 12am Sunday, October 30 and Monday, October 31: 7pm to 12am

RUN TIME: Approximately 30 minutes per experienceCOST: $25 General Admission/$35 VIP - Free ParkingAGES: Recommended for ages 13 and up

By the Number: October 1 - October 31stAttendanceforthe21dayrunwasinkeepingwithourprojectionsandwearegratefultoenterthemarketonourcues.OuroverallmarketingimpressionsforFearCityandourpartnersandsponsorsnumberedinthemillions!

Facebook.com/FearCity & www.FearCityChicago.comFacebookDailyReach 21,000avaragedaily(Oct.5th-Oct31)FacebookFriendsViralReach 808,306FacebookDailyPostsAverage 4Fearcitychicago.com 26,399UniqueVisitorsFearcitychicago.com 3.5PageviewsperUniqueVisitorAverage

Comcast “TV”zonespotsthroughoutregiononMTV, MTV2,ESPN,SYFYandotherdemographic appropriatechannels850,000+(5WeekRun, 988Total:30secSpots)

ClearChannel/103.5andLiteFM 25,000websiteimpressions+5000emails Daily:15&:5promotionalannouncements

AMradioprogram 30X:30commercials,OnAirMentions Emailreachthousands,OnAirinterview

WGTR Liveremoteprogramming

MancowShow OnAirInterview&PostShowBlogposts 35Konlinereach

IllinoisEntertainer 11/4Pagead-40,000Circulation DigitalSubs-2000additional HweenHauntGuide-3300reach

BoiMagazine 60kPrinted-2XfullpageAds 20kMonthlyViewers-2XDigitalversion

PrintCollateralReach 50KFlyer/500Posters

500+retailoutlets,inkindtrade withotherseasonalattractions

CityBeverage/MonsterEnergy integratedpromotionalprogramwithtexttowinin retailstoresthroughouttheregionover100pairsof ticketsawardedthroughTTW

DiscountingPrograms buywithme.com&dealfind.com

Groupsalesandemailblasts Bar1,MedusaDays,LodgeGroupnightlifeHighSchoolBoosterPrograms Corporaterelationswithdiscountcodesformajor areabusinessintranetsitesi.e.DraftFCB,Allstate

ChicagoFun.com 2500Viewersdaily

YOUTUBE over12,000viewsofourcommercial

andotherlimitedreleasetrailers.

GlobalAdrenaline’s Strategicpromotionalpartner-FCmarkson

“Haunted Hotel Ball” allcollateral,mentionsonB96,Additionalearnedmedia,

FeaturedinHHBwebsite,SMgiveaways,emailcampaigns,

FB,TwitterandStreettreamdistributionofFCprint

throughoutregion400+lifestyleoutlets

HauntListings www.realmofterror.com,HauntedHouse.com, illinoishauntedattraction.com,hauntedillinois.com,

hauntedhouseschicago.com

GENERAL MARKET POSTER 11X17”

TEXT TO WIN POSTER - CSTORE LOCATIONS

TARGET MARKET DROP IN FLYERS GENERAL & VIP ADMISSION TICKETS

Over 50 unique articles and segments across tv, radio, print and web

Over 50 unique articles and segments across tv, radio, print and web

Over 50 unique articles and segments across tv, radio, print and web

Over 50 unique articles and segments across tv, radio, print and web

Over 50 unique articles and segments across tv, radio, print and web

http://www.wgtrmedia.com/fear-city.htmlhttp://www.examiner.com/performing-arts-in-chicago/fear-city-scares-chicagohttp://www.thefeast.com/chicago/play/Fear-City-Haunted-House-Brings--132820913.htmlhttp://www.wbez.org/episode-segments/2011-10-28/weekly-guide-surviving-zombie-outbreak-paul-cosca-93570#http://timeoutchicago.com/things-to-do/this-week-in-chicago/14996951/ask-a%E2%80%A6-haunted-house-proprietor-emmy-award%E2%80%93winning-formerhttp://abclocal.go.com/wls/story?section=resources&id=8405041www.hauntedhousechicago.comtop13

http://www.facebook.com/event.php?eid=294923710535971#

http://www.wgntv.com/news/middaynews/chicagoscene/wgntv-chicago-scene-fear-city,0,6446048.storyhttp://www.avclub.com/chicago/articles/boo-the-av-club-guide-to-chicagolands-haunted-hous,62844/

http://www.myfoxchicago.com/dpp/entertainment/chicago-haunted-houses-apple-pie-contest-bucktown-weekend-time-out-2011101

http://chicago.curbed.com/archives/2011/10/14/fear-city-fun.php

http://www.chicagotribune.com/entertainment/theater/theaterloop/ct-ent-1012-fear-city-review-20111011,0,3061353.column?track=rss&utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+chicagotribune%2Fthetheaterloop+%28Chicago+Tribune+-+The+Theater+Loop%29&utm_content=Google+Feedfetcher

http://www.chicagonow.com/chicago-quirk/2011/10/the-best-haunted-house-in-chicagoland-fear-city

http://www.timeoutchicago.com/things-to-do/this-week-in-chicago/14974957/your-perfect-weekend-haunted-houses-apple-pie-cook-off-ho

http://www.chicagoist.com/2011/10/12/fear_city.php

http://www.chicagoist.com/2011/10/13/the_building_of_fear_city_part_ii.php

http://traveltips.usatoday.com/top-10-haunted-houses-illinois-100942.html

http://www.huffingtonpost.com/2011/10/04/chicagos-scariest-haunted_n_994792.html

http://www.windycitylive.com/episodes/Whats-on-Dec-w--Billy-Dec-September-29-October-5-:-Best-Events--Concerts--Parties--Games--Fests---/8372462

http://grayslake.patch.com/articles/looking-for-a-good-scream

http://www.count-gregula.com/haunt-reviews/Fear-City.html

http://www.themash.com/blog/news/2011/10/20/fright-plans/

http://www.redeyechicago.com/entertainment/dating/redeye-chicago-fall-dating-guide-20111019,0,2064914.story

http://www.chicagotribune.com/entertainment/events/ct-ott-1014-halloween-guide-20111013,0,3027210.story

http://www.wbez.org/content-categories/97857

http://www.facebook.com/photo.php?v=2425524633187&set=vb.114543975287885&type=2&theater

http://www.facebook.com/photo.php?v=2425515232952&set=vb.114543975287885&type=2&theater

http://niles.patch.com/articles/get-your-halloween-frights-early-at-fear-cityhttp://niles.suntimes.com/entertainment/8020889-421/arts-and-entertainment-calendar-for-oct-6.html

http://www.youtube.com/user/MortonGroveILyt#p/u/1/QqWlMPIddsk

www.youtube.com/fearcityhaunt

A special thanks to our cast and crew

See you for the Apocalypse 2012

Tony Duffy for Press/Marketing inquiries312 560 5712

tduffy@lmpltd.net