NPD Slide: Case Study Camaro

Post on 27-Jun-2015

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CPDM assignment of Product Planning and Marketing course, explaining New Product Development Process, taking Chevrolet Camaro as the example.

transcript

NEW PRODUCT DEVELOPMENT PROCESS

Chevrolet Camaro

NEW PRODUCT DEVELOPMENT PROCESS: Chevrolet Camaro

Compiled By:PRODUCT PLANNING & MARKETING

20 Feb 2013o Kashyep M

1. Strategic Planning Stage

1. Strategic Planning Stage (Cont...)

2. Ideation Stage

2. Ideation Stage (Cont...)

3. Screening Stage

3. Screening Stage (Cont...)

4. Developm

ent Stage

4. Developm

ent Stage (Cont...)

5. Comm

ercialization Stage

5. Comm

ercialization Stage (Cont...)