Post on 21-Nov-2014
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How South Africa's Leading Brand Turned Bottomless Coffee Into
Abundant Customers
And how you can do the same for your operation!
Mike Said brandStrategy.co.za
No I Am Not Australian!
South Africa is South Africa is situated on the southernmost point of the African continent…
South Africa is a South Africa is a country roughly the size of Texas…With a market the size of Houston!
South Africa has South Africa has 55,000 high-net individuals holding at least US $1 million in financial assets
Yet the average Yet the average Annual Gross Family Income in South Africa is only $2752!R1 is equal to $7.80
We have the only We have the only street in the world that is home to TWO Nobel Peace Prize winners!
Mugg & Bean is a Mugg & Bean is a coffee themed restaurant franchise focused mainly on the shopping market
The first store The first store opened in Cape Town in 1996Today there are + 100 stores county wide
The concept is born The concept is born out of great generosity of spirit and a “connection” with customers
COMMERCE
ARTPASSION
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Give them Give them something to
identify with and to believe in!
(The First Advert)
Perception is much Perception is much more important than reality any day of the week!
Few customers can Few customers can tell good food from bad… but they ALL understand value!
Warning, you can’t Warning, you can’t exceed customer expectations every
time!
Constant renewal Constant renewal through innovation is the ONLY way to
survive!
WHAT YOU ARE BEST AT
PASSIONATE ABOUT
HOW YOU MAKE YOUR MONEY
Mutually beneficial Mutually beneficial partnerships with
likeminded companies!
We would rather We would rather have you in our
store drinking free coffee, than…
Listen to your Listen to your market & avoid change for
changes sake!
The Way We MarketTo Our Customers
The Way Our Customers Complain
The Way We Communicate
It’s Question And Answer Time Now!
Follow Or Contact MeFollow Or Contact Me
Twitter.com/mike_said_whatSlideshare.net/mikesaidwhatFacebook.com/mikesaidwhatFacebook.com/mikesaidwhatLinkedin.com/mikesaidwhatwww.brandstrategy.co.zainfo@mikesaid.co.za+27824497367