Intro video here

Glidden as a brand

Competition

What do our consumers think about Glidden?

Brand Perception“If Glidden were a person,

who would it be?”

Respondent video here

“Glidden is about the same as Sherwin-Williams.”

“Walmart has a Paint Department?”

No interest.

No reason.

Who are the consumers?

Renters Family-Focused

Walmart Home Shoppers

Renters Family-Focused

Walmart Home Shoppers

COMFORT

Creative Strategy

Glidden:Bringing Homes to Life.

Current Paint Department

New Paint Department

Paint Kiosk

Online Banners

Hulu commercial here

Media Plan

Schedule

Budget

Promotions

Will it work?

Pre-testing

Post-Testing

Bringing Homes to Life.