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Nurturing Relationships OnlineEffective Networking Impacts Your

Visibility on the Web, Too

Gyi Tsakalakis (@gyitsakalakis)Helping lawyers put their best foot forward online because that’s where clients are looking for them.

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AttorneySync

Stop Guessing. Get legal web marketing results.

208 S Jefferson Suite 203 Chicago, IL 60661(877) 619-5775

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Relationships & The Web

Most lawyers know that referrals are among the best sources of new business. But what about the interplay between referrals, networking, social media and search?

Here are some ways to use the web, specifically social networking and search, to nurture relationships, improve online visibility and attract more clients.

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Relationships Still Matter

4http://blumenthals.com/blog/2012/12/04/consumer-survey-where-do-clients-find-specialty-lawyers-not-at-facebook/

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Giving Dogs a Bad Name

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Client Development Cycle

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Verified Online Profiles

“Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified) results. The true cost of remaining anonymous, then, might be irrelevance.”

- Eric Schmidt (Executive Chairman of Google)

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Become Client-centric

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What do “they” see?

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Impress your clients.

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Online Reviews = New Word of Mouth

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Where to send happy clients.

http://moz.com/learn/local/citations-by-category#Attorneys

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Impress other people.

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Earn meaningful attention.

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Meaningful Attention is also SEO

Link from CDC.gov

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Motivate action.

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Interactions

https://sproutsocial.com

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Hmmm…

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Not Impressive.

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Auser Comment

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Not meaningful attention.

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Not meaningful attention.

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Not building relationships.

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Relationship?

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Use your real name.

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Use your real face.

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Use your real brain.

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Find people you know in real life.

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Listen more than you post.

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Reply more than you broadcast.

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Use the little time.

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Thank You!

Gyi Tsakalakis (@gyitsakalakis)gt@attorneysync.com(877) 619-5775

Questions?