taking baby steps

The task...Redesign of the full portfolio:Base, Preventions, Treatments, Cerealsin line with brand guidelines and successful products from other markets

So what’s the issue?

Insufficient premium perception

for the most successful babyformula on the

Russian market.

Where we began?

Our challenge was to redefine the relationship of all the existing brand equities,resulting in a more premium product. We then created a logical tiering systemto aid navigation and improve the consumer’s retail experience.

It’s all in the detail

DAN 5002DAN 5001 DAN 5003

Поддерживаетразвитие

иммунитетаи мозга 1

иммунной комплекс витаминов

пребиотикиGOS/FOS

жирныекислоты ARA, DHA

PronutriPlus

Project in facts & numbers

3020

50 1 0008

presentations

SKUs

pages of packaging guidelines hours on strategy, design,

calls & trips, reviews, adjustment loops and technical consultancy

More than:

designers, managers, Creative director

& Client service director

base & specialtiesour solution

baby cereals

whole portfolioBase

Treatments

Preventions

Cereals

Brands as well as children deserves the best possible treatment. Then they can stand on their own feet and face with confidence to whatever the future will bring.