“How does it feel?”- Bob Dylan

Source: IEEE (Institute of Electrical and Electronics Engineers) “Why Software Fails” http://spectrum.ieee.org/computing/software/why-software-fails

Source: IEEE (Institute of Electrical and Electronics Engineers) “Why Software Fails” http://spectrum.ieee.org/computing/software/why-software-fails

Source: ”When code can kill or cure" Jun 2nd 2012, The Economist.

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mint.com

Source: http://dealbook.nytimes.com/2009/09/15/mint-founder-dispenses-words-of-wisdom/

“… i f you’re not focused on user experience ,i f i t ’ s not the most important th ing tothe bus iness , i f you’ re in the lead you’ regonna get caught , and i f you’ re not in the leadyou’re never gonna get to the lead .I t ’ s just that important .”

- Aaron Forth , VP, Mint .com

“ I don’ t sh inei f you don’ t sh ine”

- The Ki l lers

“Remember, remembera l l we fi ght for”

- The Walkmen

Jen MaroneyDirector, User Experience212.885.3369jennifer.maroney@draftfcb.com

www.draftfcb.comwww.jenmaroney.com@maroneyj