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transcript
2009 target groups, offers and prices for clients outside Switzerland
NZZ – for cost-effective fi nancial market advertising
2
Page 3 NZZ – Your number 1 for financial market advertising
Page 4 Added value for financial market advertisers
Page 12 Overview of services for the financial sector in “Neue Zürcher Zeitung”
Page 16 Overview of services for the financial sector in “NZZ am Sonntag”
Page 20 Overview of services for the financial sector in “NZZ BusinessCombi”
Page 24 Overview of services for the financial sector on NZZ Online
Page 32 Contact
All prices are in Swiss francs, gross, and apply to customers
outside Switzerland. The terms and conditions of NZZ and
“NZZ am Sonntag” and/or the NZZ Online rate apply.
Contents
3
NZZ – Your number 1 choice for fi nancial market advertising
“Neue Zürcher Zeitung” is Switzerland’s leading daily business paper. Together with “NZZ am Sonntag” and NZZ Online, its editorial services provide blanket coverage of the three target groups – banks, institu-tional investors and private investors. This is its unique selling point over competing products and makes the NZZ portfolio an extremely attractive option for cost-effec-tive fi nancial market advertising.
This brochure is designed to give you an overview and also provide detailed information about all the options and rates for successful fi nancial market advertising in NZZ media.
A large number of statutory and commer-cial fi nancial advertisements appear daily in “Neue Zürcher Zeitung”. This information is highly relevant and sometimes of great legal signifi cance to readers and market observers alike.
All fi nancial market advertisements pub-lished in “Neue Zürcher Zeitung” are archived and available free of charge to
users of NZZ Online. Searches may be conducted by company name, ISIN/secu-rity, publication date or a number of other categories. Online fi nancial market adver-tisements make such information easily accessible for other purposes – such as print outs, links to other sites or e-mail forwarding.
This means that you, as a fi nancial sector advertiser, gain added value for any advertisements placed in «Neue Zürcher Zeitung» at no extra cost.
Roger Studer
Die richtige Mischung aus Risiko und Rendite zu fi nden – das ist für mich eine Kernkompetenz,
die uns als unabhängiger Vermögensmanager auszeichnet. Dabei verfolgen wir eine einfache
Maxime: Gehe keine unbekannten Risiken ein. Und trage Verantwortung für die einmal
gefällten Entscheidungen. Diese Haltung, die auf unseren Werten basiert, garantiert unseren
Kunden und Partnern vor allem eins: erstklassige Leistungen, denen man vertrauen kann –
heute wie morgen.
Bank Vontobel AG, Gotthardstrasse 43, 8022 Zürich, www.vontobel.com
«Leistung heisst für mich: Risiken richtig einschätzen.»
WIRTSCHAFTNeuö Zürcör Zäitung Samstag/Sonntag, 10./11. Mai 2008 � Nr. 108 29
Anzeige
Generikagefahr für SanofiSchweizerhall macht Plavix KonkurrenzUg. Paris, 9. Mai
Der französische Pharmakonzern Sanofi-Aventis erhält Konkurrenz für sein «Blockbus-ter»-Medikament Plavix (Iscover). Die BaslerGruppe für Pharmaspezialitäten, SchweizerhallHolding, steht nach eigenen Angaben kurz vorZulassung der ersten in Deutschland verfügbarenAlternative für das Blutverdünnungsmittel. Wiees der Tochtergesellschaft Cimex gelungen ist, diePatente von Plavix zu umgehen, gab sie nicht be-kannt. Schweizerhall hat bereits einen Lizenzver-trag mit einer deutschen Generikagruppe abge-schlossen. Erste Verkäufe des Clopidogrel ge-nannten Produkts seien schon im laufendenQuartal zu erwarten. In Luxemburg soll die Zu-lassung in Kürze geschehen. Anträge in andereneuropäischen Ländern würden vorbereitet. FürSanofi-Aventis kann diese Konkurrenz schmerz-haft sein. Plavix ist eines der umsatzstärksten Pro-dukte von Sanofi-Aventis (2007: 2,24 Mrd. €). DieGruppe unterstrich, dass Plavix in Europa bis2013 patentgeschützt sei. Sie prüfe die Optionenzur Verteidigung ihrer Rechte. In den USA waren2006 die Neuverschreibungen von Plavix aufeinen Viertel eingebrochen, als die kanadischeApotex für kurze Zeit ein Generikum anbot.
UNTERNEHMEN
SchweizJulius Bär mit bedeutendem Neugeldzufluss. DieJulius-Bär-Gruppe hat laut einem Zwischenberichtin den ersten vier Monaten zufriedenstellend ge-arbeitet. Zwar hätten schlechtere Rahmenbedingun-gen an den Finanzmärkten und ungünstige Wäh-rungsverschiebungen zu einer Abnahme der verwal-teten Vermögen geführt. Der Neugeldzufluss seiaber trotzdem bedeutend ausgefallen. Mit diesennahezu gänzlich qualitativen Angaben genügt dieBank, die im «EU-kompatiblen» Segment derSchweizer Börse SWX kotiert ist, den Anforderun-gen einer EU-Richtlinie. Diese schreibt vor, dassGesellschaften wie Julius Bär, die keine Quartals-berichte veröffentlichen, pro Semester eine Mittei-lung der Geschäftsleitung veröffentlichen müssen. ti.
Stellenabbau der Cham Paper Group in Italien.Die von der Industrieholding Cham kontrollierteCham Paper Group baut im Rahmen ihres Effizienz-steigerungsprogramms in Italien bis Ende Jahr rund50 der 383 Arbeitsplätze ab. Gleichzeitig werden zurVerbesserung der Produktivität der beiden italieni-schen Werke Carmignano und Condino in dennächsten zwölf Monaten Zusatzinvestitionen vonrund 4,1 Mio. Fr. getätigt, heisst es in einer Medien-mitteilung vom Freitag. rg.
Gurit verkauft Wintersport-Geschäft in Worb. DerKunststoffproduzent Gurit verkauft sein Kunden-portfolio sowie den Grossteil der Anlagen des ver-bleibenden Wintersport-Geschäfts in Worb an diefranzösische Socrep-Gruppe. Da der Käufer die An-lagen nach Frankreich verlagert, soll das Werk Worbgeschlossen werden. Dies führt zum Abbau von 37Stellen bis Ende August. Es besteht ein Sozialplanfür die Betroffenen. Gurit wird aus dem Verkaufeinen tiefen einstelligen Millionenbetrag erhalten,dem ein ähnlich hoher Millionenbetrag in Form vonRestrukturierungsaufwand gegenübersteht. Im Seg-ment Wintersport stellt Gurit vor allem Materialienfür Skis her. Im bernischen Worb waren es die Mate-rialien für die Ski-Oberflächen. (ap)
DeutschlandStarker Euro belastet Linde. Der starke Euro hatLinde zum Jahresstart rund die Hälfte des Gewinn-wachstums gekostet. Zwar steigerte der weltgrössteIndustriegase-Konzern in den ersten drei Monatenseinen operativen Gewinn um 5,8% auf 602 Mio. €.Bereinigt um den Einfluss des starken Euro, wäredas Ergebnisplus jedoch um 5,3 Prozentpunktehöher ausgefallen. Die europäische Währung hatzum Dollar seit Jahresbeginn um 6% aufgewertet.Unter dem Strich verdient Linde im ersten Jahres-viertel 172 (Vorjahr: 458) Mio. €. Das Ergebnis jeAktie betrug 0,96 (2,76) €. (Reuters/dpa)
ItalienGewinn von Telecom Italia bricht ein. Der Gewinnvon Telecom Italia ist im ersten Quartal 2008 um35,4% auf 501 Mio. € eingebrochen. Der Umsatzging um 2,4% auf 7,3 Mrd. € zurück. Der Gewinnvor Zinsen, Steuern und Abschreibungen (Ebitda)fiel um 6,7% auf knapp 3 Mrd. €. Vor allem diezunehmende Konkurrenz auf dem Heimatmarktmachte Telecom Italia zu schaffen, wie der Konzernam Freitag mitteilte. (sda)
LuxemburgArcelor Mittal klagt gegen Esmark/E2. Der inLuxemburg domizilierte Stahlkonzern Arcelor Mit-tal hat beim Obersten Bundesgerichtshof im ameri-kanischen Gliedstaat New York eine Klage gegenEsmark/E2 eingereicht. Der weltweit grösste Stahl-konzern fordert im Zusammenhang mit einem Ver-tragsbruch eine Kompensationszahlung von 540Mio. $. Ursprünglich wollte das von Esmark undWheeling Pittsburgh kontrollierte Joint Venture vomeuropäischen Konkurrenten für 1,35 Mrd. $ Spar-rows Point akquirieren. Das amerikanische Justiz-ministerium hatte seine Zustimmung zum Zusam-menschluss zwischen Arcelor und Mittal Steel vondieser Desinvestition abhängig gemacht. Die Verant-wortlichen von Esmark/E2 unterzeichneten zwar imvergangenen August den entsprechenden Kaufver-trag, es gelang ihnen allerdings nicht, die notwendi-gen Mittel zur Finanzierung der Übernahme aufzu-treiben. Arcelor Mittal verkaufte schliesslich Spar-rows Point für 810 Mio. $ an den russischen Stahl-konzern OAO Severstal. vau.
Europäische UnionMicrosoft legt Berufung gegen EU-Bussgeld ein.Der US-Softwarekonzern Microsoft legt Berufunggegen ein von der EU-Kommission Ende Februarverhängtes Bussgeld von 899 Mio. € ein. Der Kon-zern teilte mit, dass er beim EU-Gericht ersterInstanz einen Antrag auf Annullierung des Kommis-sionsbeschlusses gestellt habe. Microsoft will nacheigenen Angaben mit dem Schritt nun Klarheit vomGericht erhalten. Die EU-Kommission ihrerseitshatte das Zwangsgeld als rechtmässig bezeichnet, dader Konzern im März 2004 festgelegte Auflagen derEU-Wettbewerbshüter bis Oktober 2007 nicht erfüllthabe. Bis anhin hat die Kommission Microsoft mitGeldbussen von 1,68 Mio. € belegt, da das Unter-nehmen unangemessen hohe Preise für Schnittstel-len-Informationen verlangt hatte, die andere Her-steller zur Vernetzung ihrer Produkte mit Microsoft-Programmen brauchen. (Reuters)
SüdafrikaSABMiller dringt in die Ukraine vor. Der südafri-kanische Bierbrauer übernimmt den grössten ukrai-nischen Brauer Sarmat. Sarmat gehörte bisher zurSystem Capital Management Holding, die sich imBesitz des ukrainischen Oligarchen Rinat Achmetowbefindet. SABMiller teilte bei der Bekanntgabe derÜbernahme zwar nicht mit, welcher Preis für dieÜbernahme vereinbart wurde, doch wurde dasukrainische Unternehmen vom weltweit zweitgröss-ten Bierbrauer auf einen Wert von etwa 130 Mio. $geschätzt. Der ukrainische Markt wird von SAB-
Miller als äusserst vielversprechend eingestuft. Inden vergangenen vier Jahren soll der Biermarkt inder ehemaligen Sowjetrepublik um durchschnittlich14% gewachsen sein. Wegen des anhaltenden robus-ten Wirtschaftswachstums wird mit ähnlich hohenRaten in den kommenden Jahren gerechnet. Im ver-gangenen Jahr waren in der Ukraine 31,6 Mio. hlBier gebraut worden. jpk.
JapanÜbernahme trübt Takedas Gewinnaussichten. Dergrösste Pharmahersteller Japans, Takeda Pharma-ceutical Company Ltd., hat den Gewinn im Ge-schäftsjahr 2007/08 um 5,9% auf 355,5 Mrd. Yen(3,56 Mrd. Fr.) gesteigert. Für das neue Geschäfts-jahr (ab 1. April) erwartet Takeda indes einen dras-tischen Gewinneinbruch auf 160 Mrd. Yen, was mitder Investition in die Übernahme von MilleniumPharmaceuticals im amerikanischen Cambridge für8,8 Mrd. $ begründet wurde. Takeda stärkt mit derÜbernahme sein Portfolio im Bereich der Krebs-medikamente und erhofft sich zudem erfolgreicheNeuentwicklungen, bevor in den kommenden dreiJahren Patente auf wichtige Umsatzbringer auslau-fen werden. Takeda teilte am Freitag mit, dass es91,9% der Anteile von Millenium halte, und verlän-gerte die Angebotsfrist für die restlichen Aktionäre.Im vergangenen Jahr steigerte Takeda den Umsatzum 5,3% auf 1374,8 Mrd. Yen und das Betriebs-
ergebnis auf 423,1 Mrd. Yen. Das Unternehmenzahlt eine Jahresdividende von 168 Yen je Anteil,nach 128 Yen im Vorjahr. Für das neue Geschäfts-jahr prognostiziert Takeda einen Umsatzanstieg um1,2% auf 1570 Mrd. Yen. pwe.
Konica Minolta setzt auf die Olympischen Spiele.Der japanische Hersteller von Büromaschinen undelektronischen Produkten Konica Minolta Holdings,Inc. hat im Geschäftsjahr 2007/08 mit 68,8 Mrd. Yen(696,5 Mio. Fr.) einen um 5,1% geringeren Netto-überschuss erwirtschaftet. Der Nettoumsatz stieg um4,3% auf 1,1 Bio. Yen. Berücksichtigt man den Ver-kauf des Fotogeschäfts im Jahr 2006 an Sony, stiegder Umsatz nach den Angaben um 9%. KonicaMinolta steigerte das Betriebsergebnis zum drittenMal nacheinander auf ein Rekordhoch von 119,6Mrd. Yen (plus 15%). Der Nettoüberschuss sanktrotz einer niedrigeren Steuerlast als Folge ausser-ordentlicher Bewertungs- und Währungsverluste.Konica Minolta meldete steigende Betriebsgewinneim wichtigsten Geschäftsbereich der Büromaschi-nen, aber vor allem im Optikgeschäft mit Filmen, diein LCD-Flachbildschirm-Fernsehern Verwendungfinden. Das Unternehmen setzt auf eine weitereExpansion in diesem Bereich und erwartet dank denOlympischen Spielen ein gutes Geschäft. KonicaMinolta erwartet für das im April begonnene Ge-schäftsjahr einen Nettoüberschuss von 70 Mrd. Yen,das wäre ein Plus von 1,1%. pwe.
Free publication of fi nancial market
advertisements on NZZ Online
Advertise in the leading business media
All fi nancial market advertisements in NZZ now also appear on NZZ Online
4
“Neue Zürcher Zeitung” is by far the most important work-related newspaper in Ger-man-speaking Switzerland. It is the most widely read by opinion leaders and top executives.
With our advertising combination “NZZ BusinessCombi”, we can offer you sound coverage in French-speaking Switzerland. This is because our partner newspaper “Le Temps” is also the most widely consulted by opinion leaders and top executives in French-speaking areas of the country.
Le Temps
Title
Source: MA Leader 2007, French-speaking Switzerland (basis: 86,000 top executives, 174,000 opinion leaders)
Positive responses
Bilan
Agefi
PME Magazine
24 heures
L’Hebdo
Private Banking
Neue Zürcher Zeitung
Tribune de Genève
40.0%
36.3%
28.3%
25.9%
14.8%
12.4%
9.1%
9.0%
8.9%
36.3%
32.0%
23.3%
23.8%
16.3%
16.9%
6.4%
6.7%
10.0% Top executivesOpinion leaders
IMPORTANT BUSINESS READING IN FRENCH-SPEAKING SWITZERLAND
Added value for financial market advertisers
The most important newspapers for the workplace
Neue Zürcher Zeitung
Title
Source: MA Leader 2007, German-speaking Switzerland (basis: 86,000 top leaders, 174,000 leaders)
Positive responses
Tages-Anzeiger
Finanz und Wirtschaft
Handelszeitung
Bilanz
NZZ am Sonntag
Sonntags-Zeitung
Berner Zeitung
Die Weltwoche
Basler Zeitung
42.7%
25.8%
21.9%
20.0%
17.1%
16.4%
14.6%
10.9%
6.1%
5.6%
34.6%
24.7%
16.4%
16.0%
13.8%
13.3%
11.9%
10.3%
6.5%
5.6% Top executivesOpinion leaders
IMPORTANT BUSINESS READING IN GERMAN-SPEAKING SWITZERLAND
5
You can reach this target group cost-effec-tively with our attractive rates, as this cost per thousand comparison shows.
Neue Zürcher Zeitung
Title
Source: MA Leader 2007, German-speaking Switzerland (basis: people with personal gross incomes over 180,000 francs, 41,000 people).
Cost per thousand readers in Swiss francs
NZZ am Sonntag
Handelszeitung
Bilanz
Weltwoche
Sonntags-Zeitung
Finanz und Wirtschaft
Tages-Anzeiger
Berner Zeitung
Basler Zeitung
857.28
984.13
1 013.62
1 069.75
1 166.09
1 319.11
1 448.52
1 532.22
4 183.84
4 492.93
COMPARATIVE COST PER THOUSAND
When you advertise in “Neue Zürcher Zeitung” and “NZZ am Sonntag” you gain exposure to a target group with above-average purchasing power. This is because both papers are most likely to be read by people with annual gross incomes of more than 180,000 francs.
NZZ am Sonntag 137
153
109
111
130
117
148
158
93
99
Title
Source: MA Leader 2007, German-speaking Switzerland (basis: people with personal gross incomes over 180,000 francs, 41,000 people).
Reach Readership Affi nity
Neue Zürcher Zeitung
Sonntags-Zeitung
Tages-Anzeiger
Bilanz
Weltwoche
Handelszeitung
Finanz und Wirtschaft
Berner Zeitung
Basler Zeitung
52.4%
50.3%
50.2%
37.7%
33.6%
30.2%
29.7%
22.4%
15.5%
8.9%
COMPARATIVE REACH, READERSHIP AND AFFINITY
22 000
21 000
21 000
16 000
14 000
13 000
12 000
9 000
6 000
4 000
Top earners consult NZZ media
Added value for fi nancial market advertisers
6
177
150
117
122
153
164
114
206
84
88
Affinität
COMPARATIVE REACH, READERSHIP AND AFFINITY
Neue Zürcher Zeitung
Title
Source: MA Leader 2007, German-speaking Switzerland (basis: people with strong/fairly strong interest in private investments and investment strategies, with incomes over 180,000 francs, 23,000 people).
Reach Readership
NZZ am Sonntag
Sonntags-Zeitung
Tages-Anzeiger
Bilanz
Handelszeitung
Weltwoche
Finanz und Wirtschaft
Berner Zeitung
Basler Zeitung
58.2%
57.3%
53.6%
41.4%
39.7%
33.0%
29.4%
29.0%
13.9%
8.0%
13 000
13 000
12 000
9 000
9 000
8 000
7 000
7 000
3 000
2 000
Placing advertisements in both papers al-lows you to pinpoint and address your tar-get group cost-effectively in the lucrative financial markets.
NZZ readers are interested in private investments and investment strategies
Added value for financial market advertisers
What’s more, you also benefit from our at-tractive rates, as confirmed by the cost per thousand comparison.
Neue Zürcher Zeitung
Title
Source: MA Leader 2007, German-speaking Switzerland (basis: people with strong/fairly strong interest in private capital investments and investment strategies, with personal gross incomes over 180,000 francs, 23,000 people).
Cost per thousand readers in Swiss francs
NZZ am Sonntag
Bilanz
Handelszeitung
Finanz und Wirtschaft
Weltwoche
Sonntags-Zeitung
Tages-Anzeiger
Berner Zeitung
Basler Zeitung
1 339.93
1 628.03
1 632.18
1 651.13
2 014.49
2 162.42
2 234.34
2 526.96
8 416.57
9 080.27
COMPARATIVE COST PER THOUSAND
7COMPARATIVE REACH
NZZ am Sonntag
Title
Source: MA Leader 2007, German-speaking Switzerland (basis: Sole or joint decision makers in executive management or fi nance, equity and investment fi rms with incomes over 180,000 francs, 33,000 people).
Reach
Neue Zürcher Zeitung
Sonntags-Zeitung
Tages-Anzeiger
Weltwoche
Handelszeitung
Finanz und Wirtschaft
53.1%
50.0%
49.8%
37.8%
31.9%
29.8%
21.4%
Decision makers in executive manage-ment, or fi nance, equity and investment fi rms are most likely to read «Neue Zür-cher Zeitung» and “NZZ am Sonntag”.
The newspapers preferred by decision makers
Added value for fi nancial market advertisers
Benefi t from our extremely attractive offers and reach the decision makers at favourable rates.
Neue Zürcher Zeitung
Title
Source: MA Leader 2007, German-speaking Switzerland (basis: sole or joint decision makers in executive management or fi nance, equity and investment fi rms with incomes over 180,000 francs, 33,000 people).
Cost per thousand in Swiss francs
NZZ am Sonntag
Handelszeitung
Die Weltwoche
Sonntags-Zeitung
Finanz und Wirtschaft
Tages-Anzeiger
1 076.03
1 210.10
1 361.71
1 441.09
1 657.18
1 887.29
1 904.08
COMPARATIVE COST PER THOUSAND
“Neue Zürcher Zeitung” is the most frequently consulted source of information within the Swiss banking sector.
The most important source of information for the Swiss banking sector
Source: “Equity Ownership in Switzerland 2006”, Institut für schweizerisches Bankwesen der Universität Zürich (Theodoro D. Cocca, Rudolf Volkart, Stefan Schmid).
NEWSPAPERS AND MAGAZINES AS INFORMATION SOURCE FOR THE SWISS BANKING SECTOR BY AGE GROUP (MULTIPLE RESPONSES POSSIBLE)
Titel Total Total Respondents by age groups in % 2008 2006 18–29 30–39 40–49 50–59 60–74Neue Zürcher Zeitung 28,1 28,5 25,5 30,3 30,9 31,8 20,5Tages-Anzeiger 22,0 26,0 25,5 15,1 24,3 25,8 20,5Finanz und Wirtschaft 13,0 10,9 <1 12,6 13,2 20,6 8,2Cashdaily 10,6 12,8 25,5 12,6 5,9 13,9 6,2Handelszeitung 7,8 4,2 <1 17,7 2,2 6,7 8,2Le Temps 5,7 5,3 <1 5,3 9,2 4,1 5,7Stocks 5,1 4,2 <1 12,6 4,4 4,0 2,1Bilanz 4,8 5,9 <1 2,5 6,6 6,7 4,1Sonntagszeitung 4,1 7,2 8,5 2,5 <1 7,9 4,120min 4,1 2,9 <1 5,0 6,6 2,0 4,1Financial Times 3,6 4,4 <1 4,3 3,7 4,0 3,524 Heures 3,4 3,5 <1 <1 3,1 6,2 4,3Newspapers and magazines with 1– 3%:Heute, News, .ch, 20 Minuten, Wall Street Journal, Blick, Frankfurter Allgemeine Zeitung, Le Matin édition de la semaine, Tribune de Genève, Sonntags-Blick, Time, Beobachter, NZZ am Sonntag, L’Agefi , Le Monde
8
Added value for financial market advertisers
*The full question was: “In which media does
publication of information about your company and your
sector have the greatest impact/consequences
(positive and negative)?”
In February 2008, when “Schweizer Jour-nalist” and “news aktuell” asked commu-nication professionals in the top 200 companies of Switzerland to rank the edi-torial work of key Swiss business papers, “Neue Zürcher Zeitung” was the undis-puted favourite.
“Neue Zürcher Zeitung” is not only compulsory reading for communication professionals – it is the opinion leader.
NZZ is number 1
Neue Zürcher Zeitung
Title
Which editorial team in your opinion does the best job overall?
Source: “Schweizer Journalist” and “news aktuell”.
Rating
Finanz und Wirtschaft
NZZ am Sonntag
Reuters
SDA
DRS
Handelszeitung
AWP
Bilanz
Tages-Anzeiger
Sonntag
Sonntags-Zeitung
SF
Stocks
Cash daily
Weltwoche
Sonntags-Blick
Blick
5.5
5.4
4.9
4.8
4.8
4.7
4.7
4.6
4.4
4.3
4.1
4.1
4.1
3.9
3.9
3.7
3.5
3.2
WHO IS THE BEST OVERALL?
Neue Zürcher Zeitung
In which media does publication of information about your company have the greatest impact?*
Title
Source: “Schweizer Journalist” and “news aktuell”.
Rating
SDA
Tages-Anzeiger
SF
NZZ am Sonntag
Handelszeitung
Sonntags-Zeitung
Finanz und Wirtschaft
DRS
Reuters
AWP
Blick
Bilanz
Sonntags-Blick
Cash daily
Sonntag
Weltwoche
Stocks
5.3
4.9
4.8
4.8
4.7
4.6
4.6
4.6
4.5
4.3
4.3
3.9
3.7
3.7
3.6
3.5
2.9
2.5
IMPACT/RELEVANCE
9
Added value for fi nancial market advertisers
Neue Zürcher Zeitung
Journalists of which medium / business editorial team understand your business?*
*The full question was: “Journalists of which medium /
business editorial team understand your business and write
with care and attention to detail?”
Title
Source: “Schweizer Journalist” and “news aktuell”.
Rating
Finanz und Wirtschaft
NZZ am Sonntag
Reuters
Handelszeitung
SDA
DRS
AWP
Tages-Anzeiger
Bilanz
SF
Sonntag
Stocks
Sonntags-Zeitung
Weltwoche
Cash daily
Sonntags-Blick
Blick
5.6
5.4
4.9
4.9
4.8
4.7
4.6
4.6
4.4
4.4
4.3
4.2
4.0
3.9
3.9
3.7
3.4
3.3
ACCURACY
Neue Zürcher Zeitung
Which business media / business section is especially relevant to your sector?
Title
Source: “Schweizer Journalist” and “news aktuell”.
Rating
Handelszeitung
SDA
Finanz und Wirtschaft
Reuters
NZZ am Sonntag
Tages-Anzeiger
AWP
Sonntags-Zeitung
SF
DRS
Cash daily
Bilanz
Sonntag
Sonntags-Blick
Stocks
Blick
Weltwoche
5.4
4.9
4.9
4.7
4.7
4.6
4.6
4.4
4.4
4.1
4.1
3.8
3.7
3.5
3.2
2.8
2.8
2.8
RELEVANCE TO SECTOR
10
Source: LAE 2007 (reader analysis of decision makers in business and administration 2007).
1 AR = average readership (people who read “every/almost every” or “about every second” or “about every third or fourth issue” of the title in question).
2 WR = widest readership (people who read “every/almost every” or “about every second” or “about every third or fourth issue” of the title in question, or who read it “less frequently”) (not identical with WR used in Switzerland).
READING HABITS OF GERMAN BUSINESS LEADERS
Title Ranked by reach AR AR1 in 1 000 AR in % WR2 in 1 000 WR in %Overall 2 261 100.0 2 261 100.0Financial Times 91 4.0 322 14.2Neue Zürcher Zeitung 63 2.8 249 11.0Time 60 2.6 268 11.9Wall Street Journal Europe 50 2.2 156 6.9USA Today 41 1.8 183 8.1Die Weltwoche 40 1.8 96 4.2BusinessWeek 37 1.6 136 6.0Newsweek International 36 1.6 159 7.1The Economist 28 1.3 142 6.3International Herald Tribune 27 1.2 149 6.6
“Neue Zürcher Zeitung” is also highly regarded by German business leaders.
Widely consulted outside Switzerland
Added value for fi nancial market advertisers
11
Added value for financial market advertisers
Net-Metrix-Profile puts NZZ Online in sev-enth place among Swiss websites with the widest reach. In the second quarter of 2008, NZZ Online managed to increase its reach from the Net-Metrix-Profile 2008-1 figure of 12.7% to 13.5% and its number of unique users by 6.2% or from 582,000 to 618,000.
NZZ Online users
Men
379 000 people
Women
208 000 people
Switzerland 23.9
Switzerland 18.4
NZZ Online 25.7
NZZ Online 18.9
30 to 39 years of age
20 to 29 years of age
Source: Net-Metrix-Profile 2008-2.
Source: Net-Metrix-Profile 2008-2.
151 000 people
111 000 people
Switzerland 19.9NZZ Online 18.5
40 to 49 years of age
109 000 people
Switzerland 37.6
Switzerland 15.7
NZZ Online 50.5
NZZ Online 13.8
Higher education
50 to 59 years of age
296 000 people
81 000 people
Switzerland 17.3NZZ Online 27.5
University
162 000 people
Switzerland 21.6NZZ Online 27.5
NZZ Online 64.6
NZZ Online 35.4
Management level
161 000 people
Switzerland 17.1NZZ Online 25.4
Monthly gross income over Fr. 10 000.–
149 000 people
Number
Number
NZZ ONLINE USERS (IN %)
REACH PER MAIN CATEGORIES (IN %)
12
Overview of services for the fi nancial sector in“Neue Zürcher Zeitung”
Section overview Tuesday to Saturday edition
1st sectionInternationalWeather(with NZZ Investment Funds)
2nd sectionSwitzerland
3rd sectionBusiness
4th sectionStock Exchanges and Markets (with SFD/SIX Investment Funds)
5th sectionFeatures
6th sectionZurich and RegionSport
Section overview Monday edition
1st sectionInternationalWeather
2nd sectionSwitzerland
3rd sectionBusiness, Stock Ex-changes and Markets, Money and Investments
4th sectionFeatures
5th sectionZurich and Region
6th sectionSport
13Range of editorial services
Overview of services for the fi nancial sector in “Neue Zürcher Zeitung”
“Neue Zürcher Zeitung” provides extensive and factual reporting of the events of the day along with backgrounders on busi-ness, stock exchanges and fi nancial mar-kets both in and beyond Switzerland. Our journalism is noted for its sophisticated style, objective analysis and intelligent commentary.
Business sectionOur business section provides extensive reporting of all aspects of business life. Over 20 editors and almost as many cor-respondents – exclusive to NZZ – describe, analyse and provide commentary on all that happens in business and economic policy. The focus is not only on facts and fi gures, but also on the decision makers
themselves, along with their strategies and motives. A variety of daily refl ections or weekly articles such as “Talking about Business” and “Focus on Business”, along with the traditional Saturday editorial, pro-vide in-depth analysis of current affairs.
Stock Exchanges and Markets section The same team that writes for the Busi-ness section also reports on the fi nancial markets. Their reports appear in the Stock Exchange section on the “Stock Exchanges and Markets” pages and are just as strong-ly focused on the share and bond markets and on derivative products as they are on developments in the raw materials and foreign exchange markets. Daily updates are complemented by a variety of special supplements and by the weekly page “Money and Investments”. A range of columns, from the “Eurobond Report” on
Monday and “Wall Street Notices” on Tues-day, to “Money and Capital Markets” on Wednesday, and Saturday’s weekly review of the Swiss share market, shed light on the happenings of the various markets. This wealth of information is complemen-ted by daily market commentaries and detailed information about exchange rates in markets like Zurich, New York, London, Tokyo, Frankfurt and Chicago.
Special supplements 2009
Financial Year 20086 January
Investment Funds28 January
Asset Management24 June
Derivative Products26 August
14 Advertising rates – financial sector
Recommendations and classifieds
Total edition Fixed formats b/w colour2/1 pages 42 310.– 55 430.–1/1 page 21 160.– 27 720.–1/2 page 10 580.– 16 360.–1/4 page 5 290.– 8 380.–1/8 page 2 645.– 4 195.–
Millimetre rates for individual formats b/w colourUp to 400 mm 4.91 7.67401 mm or more 5.38 7.67
Full position advertisements
Total edition Fixed formats b/w colour 2/2 pages 27 760.– 34 940.– 2/4 pages 13 880.– 20 140.– 1/2 page 13 880.– 17 470.– 1/4 page 6 940.– 10 070.– Junior Page 14 470.– 18 710.–
Fixed formats Business/Stock Exchanges b/w colour 2/2 pages 35 690.– 42 310.– 2/4 pages 17 790.– 23 830.– 1/2 page 17 850.– 21 160.– 1/4 page 8 900.– 11 910.– Junior Page 18 530.– 21 570.–
Millimetre rates for individual formats b/w colour Standard (min. height = 60 mm, 1st section = 80 mm) 6.56 9.28 Business/Exchanges (min. height = 80 mm) 8.40 11.18
Overview of services for the financial sector in “Neue Zürcher Zeitung”
15Advertising rates – fi nancial sector
Financial advertisements
Total editionMillimetre rates for individual formats b/w colourAnnual general meetings, dividend, coupon, fi nancial and statutory notices, issue announcements, capital market information, listings 4.91 6.48
Advertisements
Total editionMillimetre rates section column min. height b/w Business 3rd section 69 mm 80 mm 35.69Stock Exchange pages 4th section 55 mm 30 mm 28.43Stock Exchange centre page 4th section 55 mm 60 mm 35.69SIX funds pages 4th section 47 mm 30 mm 16.23
Colour surcharge colour Up to 440 mm 5 580.–441 mm or more 6 960.–
Special placements
Fixed format advertisementsPlacement format columns width∙height b/w colour publicationFront page1 ad 1 69× 80 mm 9 280.– Mon–SatFront page Business section ad 1 69×100 mm 3 910.– 7 710.– Mon–FriFront page Stock Exchange section ad 1 69×100 mm 3 910.– 7 710.– Tue–Sat
Fixed format panorama advertisementsPlacement format column width∙height b/w colour publicationCentre panorama I Business ad 4 317×218 mm 31 410.– 36 030.– Tue–SatCentre panorama II Business ad 4 317×268 mm 38 540.– 42 960.– Tue–Sat
Fixed format monolith advertisementsPlacement format column width∙height b/w colour publicationMonolith Business ad 1 69×420 mm 14 990.– 18 110.– Mon–Sat
Overview of services for the fi nancial sector in “Neue Zürcher Zeitung”
1Design should be submitted at least two business days before publication. Minimum number of insertions: ten per year.
16
Overview of services for the fi nancial sector in “NZZ am Sonntag”
Overview of sections
1st sectionTopics of the day
7th sectionSociety
2nd sectionBackground
8th sectionStyle
3rd sectionBusiness
4th sectionSport
5th sectionCulture
6th sectionScience
17
Overview of services for the fi nancial sector in “NZZ am Sonntag”
Range of editorial services
Once a week, “NZZ am Sonntag” business section focuses on major developments in the markets, business world, stock exchange and companies. “NZZ am Sonntag” sheds light on the background and broader context of events and puts them into perspective. In addition, it highlights key issues uncovered by in-house research, checking behind the scenes and questioning the motives of the major players.
While Switzerland is the key focus, the main overseas markets also come in for regular analysis. The editors make every effort to ensure that Sunday readers with an interest, but not necessarily a career, in business issues are able to follow the articles as well as the experts.
The investment section also follows this approach – its easily understood, practical articles on all money-related matters are designed to help readers make informed decisions on their fi nances.
The stock exchange page provides a clear overview of the preceding week’s key fi nancial indicators – share prices, exchange rates, and market trends.
A mainstay of the “NZZ am Sonntag” business section is Switzerland’s most popular business column. Here, Beat Kappeler’s hard-hitting, original analysis and thought-provoking commentary on current events add new impetus to the debate.
Special supplements 2009
Invest and provision for the future10 May
Derivative Products18 October
Invest and provision for the future8 November
18 Advertising rates – financial sector
Recommendations and classifieds
Placement in 1st section Fixed formats b/w colour2/1 pages 37 040.– 52 680.–1/1 page 18 520.– 26 340.–1/2 page 9 250.– 15 680.–1/4 page 4 640.– 7 990.–1/8 page 2 320.– 4 055.–
Placement in sections 2 to 8 Fixed formats b/w colour2/1 pages 33 660.– 47 880.–1/1 page 16 830.– 23 940.–1/2 page 8 420.– 14 250.–1/4 page 4 215.– 7 260.–1/8 page 2 105.– 3 690.–
Millimetre rates for individual formats b/w colourUp to 400 mm 3.89 7.04401 mm or more 4.22 7.04
Full position advertisements
Placed in 1st section Fixed formats b/w colour1/2 page 16 490.– 22 700.–1/4 page 8 240.– 13 280.–Junior Page 15 040.– 22 320.–
Millimetre rates for individual formats b/w colourMin. height = 80 mm 8.11 12.52
Placed in sections 2 to 8Fixed formats b/w colour2/2 pages 29 980.– 41 270.–2/4 pages 14 990.– 24 140.–1/2 page 14 990.– 20 635.–1/4 page 7 500.– 12 070.–Junior Page 13 780.– 20 290.–
Millimetre rates for individual formats b/w colourMin. height = 60 mm Business section = 80 mm 7.37 11.40
Overview of services for the financial sector in “NZZ am Sonntag”
19Advertising rates – fi nancial sector
Advertisements
Placement in 1st sectionMillimetre rates b/w Column width = 55 mmMin. height = 80 mm 26.37
Placement in sections 2 to 8Millimetre rates b/w Column width = 55 mmMin. height = 30 mmBusiness section = 80 mm 23.94
Centre page Millimetre rates b/w Column width = 55 mmPlacement in Sport section possible 31.08
Colour surchargesMillimetre rates colourUp to 440 mm 4 680.–441 mm or more 5 860.–
Special placements
Fixed format advertisementsPlacement format columns width×height b/w colourFrontpage ad 1 55×60 mm 10 730.–
Centre panorama I (possible from 2nd to 8th section) ad 6 376×218 mm 31 610.– 38 010.–
Centre panorama II ad 6 376×268 mm 38 790.– 44 990.–(possible from 2nd to 8th section)
Monolith page-high(possible from 2nd to 8th section) ad 1 55×420 mm 10 290.– 14 690.–
page-high ad 2 114×420 mm 20 600.– 25 850.–
Overview of services for the fi nancial sector in “NZZ am Sonntag”
20
Overview of services for the fi nancial sector in NZZ BusinessCombi
Section overview, “Le Temps”
1st sectionZooms Temps fort International/Suisse Régions/Sports Eclairages
2nd sectionEconomie & Finance Bourses Finance Fonds de placement Culture & Société Air du Temps
Section overview, Tuesday to Saturday edition of “Neue Zürcher Zeitung”
1st sectionInternationalWeather (with NZZ Investment Funds)
2nd sectionSwitzerland
3rd sectionBusiness
4th sectionStock Exchanges and Markets (with SFD/ SIX Investment Funds)
5th sectionFeatures
6th sectionZurich and RegionSport
Section overview, Monday edition of “Neue Zürcher Zeitung”
1st sectionInternational Weather
2nd sectionSwitzerland
3rd sectionBusiness, Stock Ex-changes and Markets, Money and Investments
4th sectionFeatures
5th sectionZurich and Region
6th sectionSport
21
Special supplements 2009
Overview of services for the fi nancial sector in NZZ BusinessCombi
Range of editorial services
“Le Temps” is the defi nitive fi nance and business paper in French-speaking Switzerland. French-speaking business leaders call it “the key source of work-related information”.
From Monday to Saturday the 2nd section gives readers an in-depth insight into the happenings of the business world and journalistic quality they have come to ex-pect. Its clear layout allows readers to move with ease from international and Swiss business news to economic anal-ysis. The Finance part of the paper is a separate section featuring “Bourses” and “Fonds de placement” pages with stock exchange and investment fund information.
Each Monday, the editorial team immerse themselves in the fi nancial markets with “Lundi Finance”. Analysis by experts and fi nance professionals adds depth to a variety of topics and complements articles written by in-house journalists. Once a month the “Produits structurés” feature treats investors to background information on structured products along with reports on the latest newsworthy events in this area.
Twelve issues a year of “Lundi Finance” are entirely devoted to a special topic. Themes like asset management, investment funds, private banking, real estate and emerging markets are just some of the areas explored in depth by the editorial team and made explained with clarity for both lay and expert readers.
The business and fi nance world even fi nds its way into the Hors Séries – the “Le Temps” high-end supplements printed on glossy paper. At the beginning of each year, the Hors Série “Fonds de placement” details the latest trends in fi nancial tools and provides a comprehensive overview of the investment funds on offer. During the second half of the year, the “Finance Special” is published on the Swiss Bankers’ Day. It provides a basis for understanding current economic and fi nancial affairs and points to future perspectives and challenges for the fi nancial markets and all involved in them.
Fonds de placement4 February
Finance16 September
22 Advertising rates – financial sector
Recommendations and classifieds
Total edition (NZZ BusinessCombi II) Fixed formats b/w colour2/1 pages 64 530.– 76 600.–1/1 page 29 540.– 40 100.–1/2 page 14 940.– 22 970.–1/4 page 7 470.– 11 670.–1/8 page 3 735.– 5 830.–
Millimetre rates for individual formats b/w colourUp to 400 mm 6.87 10.65401 mm or more 7.31 10.65
Full position advertisements
Total edition (NZZ BusinessCombi II) Fixed formats b/w colour 2/2 pages 46 000.– 52 610.– 2/4 pages 27 060.– 32 830.– 1/2 page 20 490.– 28 100.– 1/4 page 10 710.– 15 850.– Junior Page 26 610.– 30 510.–
Fixed formats Business/Stock Exchange b/w colour 2/2 pages 53 290.– 59 390.– 2/4 pages 30 660.– 36 210.– 1/2 page 24 130.– 31 500.– 1/4 page 12 500.– 17 550.– Junior Page 30 340.– 33 140.–
Millimetre rates for individual formats b/w colour Standard (min. height = 60 mm, 1st section = 80 mm) 9.95 14.50 Business/Stock Exchange (Min. height = 80 mm) 11.65 16.25
Overview of services for the financial sector in NZZ BusinessCombi
23Advertising rates – fi nancial sector
Financial advertisements
Total edition (NZZ BusinessCombi II)Millimetre rates for individual formats b/w colourAnnual general meetings, dividend, coupon, fi nancial and statutory notices, issue announcements, capital market information, listings 6.87 9.57
Advertisements
Total edition (NZZ BusinessCombi II)Millimetre rates section column width min. height b/wBusiness 3rd section 69 mm 80 mm 40.03SIX Funds pages 4th section 47 mm 30 mm 24.19
Colour surcharges colourUp to 440 mm 6 840.–441 mm or more 9 810.–
Special placements
Placement format columns width∙heigh b/w colour publicationCentre panorama I Business ad 4 317×218 mm 45 240.– 49 500.– Tue–SatCentre panorama II Business ad 4 317×268 mm 61 210.– 65 280.– Tue–SatMonolith Business ad 1 69×420 mm 22 950.– 25 810.– Tue–Sat
Overview of services for the fi nancial sector in NZZ BusinessCombi
24
Overview of services for the financial sector on NZZ Online
The NZZ Online finance portal is the place to go for news, analysis and background on the latest in the financial markets as well as interactive prices and rates. The graphs on the opening page offer a quick overview of the latest developments at any given time in the key investment markets.
NZZ Online – an indispensable guide for investors
The NZZ finance portal also provides a wide range of services. For instance, you can monitor and evaluate your financial investments via your own watchlist. In addition, you have access to a variety of financial calculators and an extensive glossary of relevant financial terms.
A wide range of services at your disposal
25
Overview of services for the financial sector in NZZ Online
All of the online finance pages feature news items that are highly relevant to the share market information being displayed at the time. This ensures that what you are reading is individually targeted and highly relevant to your own area of interest.
The summary pages feature an overview of analytical articles (“Analysen im Überblick”), with a selection of factual studies on many fascinating investment strategies and the latest issues in the financial world.
Linking financial market data to relevant economic news
26
Overview of services for the financial sector on NZZ Online
Advertising formats – financial sector
Standard formats
➊ MaxiboardFormat: 994×118 pixelsFile size: max. 100 KBFiles required: SWF, GIF/JPEG, target URL
➋ SkyscraperStandard format: 160×600 pixelsVariable formats: 120×600 pixels,140×600 pixelsFile size: max. 100 KBFiles required: SWF, GIF/JPEG, target URL
➊+➋= WallpaperFormat: 994×118 pixelsplus 160×600 pixelsFile size: max. 100 KBFiles required: SWF, GIF/JPEG, target URL
➌ Rectangle/Video rectangleFormat: 300×250 pixelsFile size: max. 100 KBFiles required: SWF, GIF/JPEG, target URL
➊
➋
➌
27
Overview of services for the fi nancial sector on NZZ Online
Advertising formats – fi nancial sector
Standard formats
➍ ButtonTotal advertising area of 314×152 pixels.The following display formats may be se-lected:– Text button– Image-text button (image size 148×118 pixels)– Image button (image size 302×118 pixels)– Video button (148×111 pixels)
➎ Half-pageFormat: 300×600 pixelsFile size: max. 100 KBFiles required: SWF, GIF/JPEG, target URL
➍
➎
28 Advertising formats – fi nancial sector
Advertorials
➏ Button plus ➐ AdvertorialThis exclusive advertising format – in addition to a teaser button – links to a sub-page within NZZ Online. This means the user remains on the NZZ Online website. The advertising page has the usual navigation elements. The entire content area is available to the advertiser. This gives you the opportunity for prominent placement of your brand or product names and your own written messages within the NZZ Online editorial domain.
Booking options– Button plus advertorial– Video button plus advertorial– Specifi cation of the layout on request
Video button plus advertorialIn contrast to a standard advertorial, a video advertorial gives you the additional option of incorporating a video rectangle within the content area.
➐
Overview of services for the fi nancial sector on NZZ Online
➏
29Advertising formats – financial sector
Sponsorship
Web TV
➑
➒ ➒
➓
➓
If you wish to present your brand or product within the context of a journalistic theme, NZZ Online gives you the option of being the exclusive partner for one of these specials. This exclusive sponsorship deal involves the use of two advertising media, which may be selected from a range of different options and changed during the period of the sponsorship.
The following advertising options are available:– Maxiboard 994×118 pixels– Wallpaper 994×118/160×600 pixels– Skyscraper 160×600 pixels– Half-page 300×600 pixels– Full-picture 486×160 pixels (static)– Rectangle 300×250 pixels
Apart from the classic advertising formats, you now have the added option of exclusive involvement in one of the TV spots shown in our “Impulse” web cast on the share market. You can also reserve attractive advertising space in our Funds area. We would be happy to provide you with further information and comprehen-sive advice on these products and services. Go to www.nzz.ch/werbung for details of other offers.
Overview of services for the financial sector on NZZ Online
Examples➑ Wallpaper, maxiboard➒ Full-picture and skyscraper➓ Rectangle and half-page
30
Overview of services for the financial sector on NZZ Online
Fixed placements
Rates for weekly bookingsCategory Page impressions Maxiboard Wallpaper Button Button incl. Business per week advertorial1
350 000 12 500.– 15 000.– 5 000.– 5 500.–
Category Stock Exchanges, News, Web TV, Shares, Bonds, Currencies, Raw Materials, Indices, Funds, Deposits, Services 750 000 25 000.– 30 200.– 11 000.– 11 500.–
Business pool rate Category Business, Stock Exchanges, News, Web TV, Shares, Bonds, Currencies, Raw Materials, Indices, Funds, Deposits, Services 1 100 000 33 700.– 40 700.– 14 400.– 14 900.–
Rates for daily bookingsCategory Page impressions Maxiboard Wallpaper Half-pageBusiness per day
60 000 3 000.– 3 500.– 3 000.–
Category Stock Exchanges, News, Web TV, Shares, Bonds, Currencies, Raw Materials, Indices, Funds, Deposits, Services 125 000 5 000.– 6 200.– 5 000.–
Business pool rate Category Business, Stock Exchanges, News, Web TV, Shares, Bonds, Currencies, Raw Materials, Indices, Funds, Deposits, Services 180 000 7 000.– 8 200.– 7 000.–
1Standard advertorial
31
Overview of services for the financial sector on NZZ Online
CPT bookings
Rates for CPT1
Category Skyscraper Rectangle Video rectangle Floating adCPT Business2 with NZZ player3 80.– 100.– 100.– on request
1 Cost per thousand 2 Includes Business and NZZ Finance 3 Video runs in “auto run” mode with “sound off” (with “sound on” function). Maximum spot length: 30 seconds. Longer spots on request.
32
Contact
Publicitas AG Publicitas Swiss Press Mürtschenstrasse 39 8010 Zurich Phone 0041 44 250 37 00 Fax 0041 44 250 37 37 swisspress@publicitas.com www.publicitas.com/swisspress
Advertisements abroad
Marketing Online Falkenstrasse 11 8021 Zurich Phone 0041 44 258 16 97 Fax 0041 44 258 26 97 online.werbung@nzz.ch www.nzz.ch
Online advertising