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OA Advocacy TodayThe purposes of power in a networked world
Cameron Neylon – COASP13 - Riga18 September 2013 - @cneylon – cneylon@plos.org
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http://www.theguardian.com/world/2013/sep/13/julia-gillard-labor-purpose-future
The purpose of power is to shift the
consensus…
Permanently.
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LaggardsPeak of inflated expectations
Valley of negativity
Plateau of productivity
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Laggards• Excitement• Potential• Risk• Disruption• Change
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Laggards• Functionality• Reliability• Ease of use• Compatibility
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Other key insights from tech marketing
• The Innovators Dilemma – Clayton Christensen– Disruptive technologies achieve market dominance through
addressing a recognised and current need, but not that being disrupted. Adoption then drives the disruption.
• Persuading Scientists – Hamid Ghanadan– Frame the need through taking a leadership position,
provide objective data and information to inform, then promote benefits and features.
“You cannot lead from the middle but you need to communicate your product to the mainstream. Disruption is a side effect of technology adoption”
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Consensus as a collective action problem
Consensus as a collective action problem
Consensus as a collective action problem
Consensus as a collective action problem
Consensus as a collective action problem
Consensus as a collective action problem
Consensus as a collective action problem
Consensus as a collective action problem
• Policy• Narrative and
messaging• Consistency and
coherence
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How can we work together?
• We need to collaborate and communicate–A place at the heart of policy making–Working for a coherent global policy agenda
• We also need to compete to provide the full benefits of OA–Effective markets, differentiated products
• What other organizations, formal or informal do we need?
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or
The purpose of power is to shift the
consensus…
The purpose of influence is to shift the
consensus…
…and ultimately it is the consensus that
matters