Agile Video

Oakland GrownApril 2013

Thursday, April 11, 13

Our Old Way

Thursday, April 11, 13

Three Kinds of Service

Good

Fast Cheap

Pick Two!

Thursday, April 11, 13

Team players & tradeoffs

Seasoned Pros

Young Professionals/Hobbyists

Students/Interns/DIY

Good Fast Cheap

Expe

rienc

e

Thursday, April 11, 13

What you’re paying for

Seasoned Pros

Young Professionals/Hobbyists

Students/Interns/DIY

1% 6%

41%

21%

26%

6%

Talent/ExperienceInsurance, LicencesTaxesHealthEquipmentMarketing, Legal

With all of these

Thursday, April 11, 13

Old or New...The Process

Thursday, April 11, 13

Making 1 Video = Making 3

• The one we WRITE

• The one we SHOOT

• The one we EDIT

Thursday, April 11, 13

Writing

It all begins with the blank page

Thursday, April 11, 13

Writing

• Script

• Shot List

• Storyboards

• Story cards

• Whatever works for the team

Thursday, April 11, 13

Pre-Production

• Pre-Production is any planning that organizes shoot days.

• Writing/Rewriting

• Coordinating WHERE filming will happen

• Coordinating WHO needs to show up (cast & crew)

• Any other logistics

Thursday, April 11, 13

Shooting (Videotaping)

• Any work with cameras

• Could also involve lighting and sound (equipment/crew)

• Footage is precious; we make copies as soon as possible (even while shooting).

• Can be fiction or non-fiction/scripted or documentary style.

Thursday, April 11, 13

Editing (& Distro)

• Copy & organize media

• Editing includes video, audio, music, graphics, on screen text and more

• This is usually the most time consuming & expensive part of the process

• A lot can change (improve) here, but not everything

• Watch out for waffling

Thursday, April 11, 13

Our New Way

Thursday, April 11, 13

Agile Billing

Good

Fast

CheapAffordable

• Monthly fee dedicates us to you for a % of time

• Bi-monthly or monthly videos, weekly progress updates

• All phases of filmmaking covered

• Upload for web and some search engine optimization included

• As many changes as you want in the time budgeted

Thursday, April 11, 13

How it works

Good

Fast

CheapAffordable

• Overhead is distributed between multiple projects

• Communication is constant

• We’re consistently working on your project

• Everyone knows what to expect. No surprises.

• We can always change direction (agile)

• If you need to take a break, we credit you back 50%

Thursday, April 11, 13

What we offer

Good

Fast

CheapAffordable

• Crews at all levels

• You can feel good - we support Oakland youth

Thursday, April 11, 13

Tips & Tricks (either way)

Thursday, April 11, 13

Before hiring, sketch out ideas.

• Audience

• Message

• Budget

• Distribution Plan

Thursday, April 11, 13

Pick your team: Both in house &

contractors

Life’s too short not to have fun when making movies!

Set up a team that will enjoy working parallel & in cooperation.

Thursday, April 11, 13

Let your team know:

• What will you shoot?

• What can’t you shoot? (time & budget)

• When will you shoot?

• Where will you shoot?

• How will you shoot? (style)

Thursday, April 11, 13

It helps if you...

• Share Your Budget

• Complete a contract or memo of understanding BEFORE work begins

• Delegate ONE point person for communication

• Stay realistic about goals and changes

• Consider diversity

Thursday, April 11, 13

Workshop Weekend: Video

@ TechliminalJuly 20-21 2013

Coming Soon !

Thursday, April 11, 13

Agile Video

Oakland GrownApril 2013

Thursday, April 11, 13