Old dog, new tricks. Is music on the high street really dead?

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Old dog, new tricks Is music on the high street really dead?

Mark Ralphs, 2 July 2014

Brand / organisation

Audience Technology

Digital album sales and streaming boosted total digital revenue in 2013 to £365m, up from £326m in 2012. Total revenue from sales of physical CD albums and singles and music videos was down 6.4% at £365.4m. Streaming revenue increased by 41%, bringing total UK revenue to £730.4m. This was the first growth in overall revenue since 2009. BPI, UK 2013 music sales

iTunes is the dominant force in digital music, and HMV will need to challenge this supremacy if it wants to succeed in the long-‐term. Laurie Krohn, Kantar Worldpanel

Yes No

Is the tradiVonal record store finished?

Online clearly has to be part of the ‘new’ HMV, but the store experience is also likely to be near the top of the to do list. The stores have lacked the level of fizz and excitement needed to enVce entertainment lovers through the doors. Retail Week

The world’s best music store

Events. Experience. Gigs by young and emerging arVsts and musicians of all genres. Louie Chow

Put in some comfy seats and coffee making faciliVes. Lauren Dye

Create an experience with regular events. Brick and mortar stores will eventually die out if they don’t invest in creaVng an experience for their customers. Vicky Lyashenko

Create a visually connected by separate space for people to hang out. Widen the aisles to make it easier for people to stand together and talk music without blocking the passage or feeling crushed. Mark Mitchell

By hiring kind, knowledgeable, open-‐minded and enthusiasVc employees. Human in Training

Free weed. Daniel Hoffman

Create an experience

It is hugely important that HMV widens its perspecVve and creates a shopping experience that Vcks all the right boxes in terms of interacVvity and personalised service. Dan Wagner, mPowa

Brand Audience Technology

Thank you and goodnight.

@markralphs mark@bloomworldwide.com