OLLI Marketing SurveySPRING 2015

Who is OLLI Attracting?◦ In November 2014,a comprehensive member survey was distributed to all

members. During the time of the survey, there were 584 members and 206 (35%) took the survey. The survey was distributed to members via email with addresses that have been provided by our members. Also, for members who do not have an email address, the survey was sent through the postal service. Our first goal was to determine our demographics, which lead us to the follow criteria,◦ Age Range◦ Marital Status◦ Gender◦ Highest level of Education

Age Range of OLLI members55 or younger

2%

56-6518%

66-7545%

78-8530%

86 or older5%

Age range

55 or younger 56-65 66-75 78-85 86 or older

A majority of OLLI members are 66-75 (45%)

Marital Status of OLLI members

Married58%

Widowed19%

Divorced15%

Never married7%

Prefer not to respond 1%

Marital Status

Marital Status Widowed Divorced Never married Prefer not to respond

During the survey, we discovered OLLI members are married (58%).

Gender of OLLI members

Female72%

Male28%

GenderFemale Male

OLLI members are compromised of 72% Female and 28%male

Highest level of education of OLLI members

Master's Degree47%

Doctorate/professional degree19%

Bachelor's degree22%

Some college5%

Associate's Degree5% High School graduate/ GED

2%

Highest Level of Education

Our members have a Master’s degree at 45%

Current or previous occupation

Teacher/librarian26%

Professor13%

Healthcare practioner or technican 12%

Sales12%

Management 11%

Business/ Financial Op-erations

9%

Office/Administrative support

7%

Life sciences4%

Social Sciences4% Community and social services

3%

Current or previous occupation

Current or previous occupations that OLLI members have held or hold are Teacher/librarian (26%).

Current occupation status

Fully retired76%

Work occassionally part-time11%

Work full-time7%

Work regulary part-time6%

Current Occupation status

Fully retired Work occassionally part-time Work full-time Work regulary part-time

A majority of OLLI members current occupation status is fully retired (76%).

Greatest benefit of being a member of OLLI

Learning something new, keeping my mind active

53%

The people, meeting new people

22%

Other Benefits25%

Greatest benefit of being a member of OLLI

Learning something new, keeping my mind active The people, meeting new peopleOther Benefits

The other category (25%)in the chart is compromised of our members who believe OLLI benefits them by

• Chance to be involved/be part of the community

• Trips• Low cost/affordable• Early registration• High quality instructors• Discounts around town• Local/close to home• Wide variety of offerings• Unique classes• Improves life

Frequency of Registrations per year

Number of Registrations in 2014

Number of members in the category

1 2682 1123 714 525 306-9 5910-14 22≥ 15 8Total 622 1 2 3 4 5 6-9 10-14 ≥ 15

0

50

100

150

200

250

300268

112

7152

30

59

228

Member Registrations in 2014

OLLI Demographics - Compared

UC Irvine Auburn WMU0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

UC Irvine; 23%

Auburn; 39%

WMU; 28%

UC Irvine; 77%

Auburn; 61%

WMU; 72%

Gender of OLLI Members – Compared with UC Irvine & Auburn

Male Female

OLLI Demographics - Compared

UC Irvine Auburn WMU0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

UC Irvine; 10%

Auburn; 21% WMU; 20%

UC Irvine; 90%

Auburn; 79% WMU; 80%

Age of OLLI Members – Compared with UC Irvine & AuburnBelow 66-years-old 66-years-old +

OLLI Demographics - Compared

UC Irvine Auburn WMU0%

10%20%30%40%50%60%70%80%90%

100%

UC Irvine; 13% Auburn; 9%WMU; 14%

UC Irvine; 87% Auburn; 91%WMU; 86%

Education of OLLI Members – Compared with UC Irvine & Auburn

Less than bachelor's degree Bachelor's degree and higher

OLLI Demographics - Compared

UC Irvine Auburn WMU0%

10%20%30%40%50%60%70%80%90%

100%

UC Irvine; 12% Auburn; 10%

WMU; 24%

UC Irvine; 88% Auburn; 90%

WMU; 76%

Retirement Status of OLLI Members – Compared with UC Irvine & Auburn

Full-time or Part-time Retired

Lifestyle of OLLI MembersoWhat do OLLI members do?oMany of our members are retired working professionals who have

served as business leaders and educational leaders within the community. A lot of their time is spent giving back by dedicating themselves to volunteer work through KPS to simply looking after their grandchildren. Also, we researched current and past occupations that our members have held. From briefly speaking with OLLI members we have discovered that members are also involved with volunteering at Loaves & Fishes, involvement with the bridge center, and Portage senior center just to name a few.

Frequency of Registrations per year

Number of Registrations in 2014

Number of members in the category

1 2682 1123 714 525 306-9 5910-14 22≥ 15 8Total 622 1 2 3 4 5 6-9 10-14 ≥ 15

0

50

100

150

200

250

300268

112

7152

30

59

228

Member Registrations in 2014

Summary While reviewing the OLLI Survey Results, a majority of our members’ are:

◦ 65 years and over◦ Possess a B.A. degree or higher◦ Fully retired from education professions

OLLI Focus GroupAPRIL 30,2015

What is a sponsorship? a person, firm, organization, etc., that finances and buys the

time to broadcast a radio or television program so as to advertise a

product, apolitical party, etc.

Example of Sponsorships

Name placement in organizations event book (Monetary basis)

What is a partnership?

A business organization in which two or more individuals manage and operate the business. Both owners are equally

and personally liable for the debts from the business.

Example of a Partnership

Schoolcraft Library Event ( Concerned with longevity)

How to build membership in untapped markets

What do you think are the most effective ways of getting new members?