OBJECTIVE:5 000 STORIES IN THE NATIONAL CHRONICLE BY THE END OF THE YEAR
INSIGHT:„WHY WOULD I SHAREUNINTERESTING STORIES OF MY FAMILY?“
IDEA:… BECAUSE ORDINARY PEOPLE MAKE EXTRAORDINARY HISTORY
STRATEGY:CAPTURE YOUR „FAMILY PORTRAIT“ BEFORE IT´S TOO LATE
„I might have accomplished much more in my career, but I‘m proud that I‘ve never joined The Communist
Party.“
„I wish I could have voted in the referendum
on the European Union, but I was
too young.“
„November 17, 1989 I‘ve taken part
in the student demonstration on
the Wenceslas Square.“
„I‘m wearing a magical bracelet
that tells my parents where
I am.“
OBJECTIVE: 5 000 STORIES IN THE NATIONAL CHRONICLE BY THE END OF THE YEAR
INSIGHT: „WHY WOULD I SHARE UNINTERESTING STORIES OF MY FAMILY?“
IDEA: … BECAUSE ORDINARY PEOPLE MAKE EXTRAORDINARY HISTORY
STRATEGY: CAPTURE YOUR „FAMILY PORTRAIT“ BEFORE IT´S TOO LATE
TACTICS: FAMILY BATTLE