THE WORLD HAS

CHANGED!

OMG! WTF!

Dan Slee, Walsall Council, November 2011

So, how do we use social media to connect with new audiences?

A blizzard of stats...

Libraries have changed...

A blizzard of stats...

Museums have changed...

When I was a kid...

In 2011...

BBCNational Trust

English HeritageThe OatcakeWV11.co.uk

1.What is social media?

14 ways to connect…

What is social media?

How has the world changed?

1.What is social media?

How has the world changed?

Stats

Source: Simply Zesty

Stats

Source: Simply Zesty

Stats

Source: Simply Zesty

Mobile will become the first screen for web access by 2013

Source: Magellan Media

UK Social media 2011

5-10 million?

29 million

5 billion images

You need to map your landscape

The Walsall media landscape 2005

The Walsall media landscape 2005

21 journalists or photographers

The Walsall media landscape 2011

The Walsall media landscape 2011

The Walsall media landscape 2011

21 journalists or photographers9

The Walsall media landscape 2011

23,000

The Walsall media landscape 2011

23,000

20,000?

The Walsall media landscape 2011

23,000

20,000?

7,000

The Walsall media landscape 2011

23,000

20,000?

7,000

222,000

475 sites in the UK

Source: Openly Local, May 2011

1.What is social media?

What is social media?

Not on message...

Not organised...

Not controlled...

Not on message...

Social media is a conversation...It’s a conversation...

How should we use social media?

Why?

If you’re doing a good job TELL PEOPLE...

“People might not go to their council website to read news but they’re happy to sign up for Facebook and Twitter feeds that bring the news to them.”

- Adrian Short, web developer

1.What is social media?

14 ways to connect…

1. Using social media as a venue

2. The Enthusiastic Officer

@walsallwildlife On Twitter...

Linked to Flickr...

3. Cover An Event (like an author visit)

4. The Twitter Event

Norfolk County Council #nccourday

5. Organise a Flickr meet

101 images and 1,000 views

Walsall Council House Flickr meet

Walsall Museum Stores Flickr meet

6. Use Flickr as a venue.

7. Use Residents’ Pictures on Your Website.

8. Broaden Your Audience With Wikipedia.

The Alchemist in Search of the Philosopher's Stone, by Joseph Wright, 1771

The Alchemist in Search of the Philosopher's Stone, by Joseph Wright, 1771

Derby Museum and Art Gallery

GLAM Derby project

Andy Mabbetthttp://pigsonthewing.org.uk/

9. Let Libraries Loan Computer Games (and stage competitions.)

9. Let Libraries Loan Computer Games (and stage competitions.)

John Kirriemuirhttp://slidesha.re/gamesinlibraries

THAT U.S. PRESENTATION

10. Arrange a Fines Amnesty

http://www.librarycamp.co.uk/

11. Publish Your Catalogues As Open Data

£ 3,744.02

12. Organise a Google e-mail group to connect your audience. (Like a

reading group).

13. Use these new channels yourself (as a real person).

14. Innovate

In conclusion…

Thank you.

Dan SleeEmail: sleed@walsall.gov.ukTwitter: @dansleeBlog: www.danslee.wordpress.com

Any questions?

Creative Commons credits

Phillies game crowd: http://flic.kr/p/9wZTi8New York librarians: http://flic.kr/p/5JQfmh

Museum curator: http://flic.kr/p/68VpZsHerefordshire gate: http://flic.kr/p/6ZxFLc

Phone and newspaper: http://flic.kr/p/7heGhDControls: http://flic.kr/p/aiCkpi

Traffic cop: http://flic.kr/p/5M4RtzRoad in the snow: http://flic.kr/p/92RP7t

The Alchemist: http://en.wikipedia.org/wiki/File:JosephWright-Alchemist.jpg Sunset: http://flic.kr/p/6fGXvp