Alex Batchelor | @alexbatchelor Chief Operations Officer BrainJuicer

On  a  Quest  for  Solving  Ever  More  Complex  Behavior  Change  Challenges:  Emerging  New  Tools  and  Frameworks

#SB15London

Joss Tantram | @terrafinity Founding Partner Terrafinity

Sille Krukow Chief Behavioral Designer Krukow

DESIGNING SUSTAINABLE BEHAVIOUR

MAKE SUSTAINABLE LIVING EASY KRUKOW

SUSTAINABILTY AMBITION

SAVE WATER AMBITION

REDUCE WASTE AMBITION

REDUCE CONSUMPTION AMBITION

SUSTAINABLE CHOICES AMBITION

SAVE THE PLANET AMBITION

1.

EDUCATE, MOTIVATE & REGULATE DOOR #1

FROM THIS…. DOOR #1

TO THIS… DOOR #1

MOTIVATED AWARE EDUCATED

“WE WANT TO BE GREEN & WE KNOW HOW!”

WRONG EVERYDAY CHOICES DOOR #1

OVERCONSUMPTION DOOR #1

INCREASE OF WASTE DOOR #1

MELTING ICE DØR #1

Frafald Dør #1WE WANT A HEALTHY PLANET!

DOOR #1LITTLE BEHAVIOUR CHANGE

2.

CHANGE OF PERSPECTIVE

BEHAVIOUR

DOOR #2

AMBITIONKNOWLEDGE

CHANGE OF PERSPECTIVE

BEHAVIOUR

DOOR #2

AMBITIONKNOWLEDGE

THE BRAIN

AUTOMATISKREFLEKSIV

DOOR #2

SIMPLICITY DOOR #2

COMPLEXITY DOOR #2

DESIGN CHOICE ARCHITECTURE DOOR #2

CUES & GUIDES DOOR #2

PREDICT HUMAN ERROR

HUMAN ERROR CASE

REDUCE FOODWASTE CASE

CASEREDUCE FOODWASTE

27 cm 24 cm

26%

BE VISUAL & GIVE

DIRECTIONS

BE VISUAL & GIVE DIRECTIONS CASE

LEFT

REDUCING LITTER CASE

30%

REDUCING LITTER CASE

DESIGN BEHAVIOUR CHANGE APPROACH

DESIGN BEHAVIOUR CHANGE APPROACH

EVIDENCE BASED DECISIONS

MAKE SUSTAINABLE LIVING EASY KRUKOW

THANK YOU