On Being Original

Originality is that extra factor that could

help set a business apart from their

competitors and accelerate their success, no

matter what industry they are operating in

Many businesses, mainly those who have

lost touch with their brand identity and

originality, have chosen the dark path of

ripping off others’ ideas and content

By doing this, they have also eliminated

any chances for their organisation to

distinguish itself from millions of other

similar businesses in the market

It’s totally okay for you to be inspired by

other people or businesses that are

successful in your field and follow their

footsteps to come up with new ideas that

mimic their works

Being inspired is different from

being a copycat / an idea theif

Many people hide behind this idea of

being “inspired” by others and straight up

steal ideas from those sources of

inspirations

Ask yourself: Are you thinking for

yourself and your brand, or just copying

from someone else?

There is no clear black and white

answer to this debate on originality, but

one fact remains: being an original will

always trump being a copy

Constantly being authentic and original

to yourself and your brand are what will

take your business to another level and

give you great and long-lasting success

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Questions, Comments or Clarification?

Contact: Maverick Mentoring For Business

Email: peter@maverickmentoringforbusiness.com.au

Phone: 61 3 9005 8275