On Demand Everything

Post on 08-Sep-2014

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Since I joined RRE Ventures last fall, I’ve spent time researching mobile on-demand services (ODMS) that we are able to access with a push of a button. My friend Semil Shah defines ODMS as “apps that aggregate consumer demand on mobile devices, but fulfill that demand through offline services.” I’ll take it one step further: ODMS deliver a “closed loop” experience by collapsing the value chain including discovery, order, payment, fulfillment (offline but within owned network) and confirmation. In the pre-mobile era we had to search yellow pages (or google), find a provider, call or email that provider, wait to connect with someone, schedule a convenient time, hope the provider arrives on time, and then pay with a credit card or cash. Thankfully, a new array of mobile services removes all of that friction we were used to experiencing. Welcome to the uberification of our service economy.

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Everything On DemandSteve Schlafman, Principal

The US Service Based Economy

$1.2 trillion of GDP

Source: US Bureau of Labor Statistics (2010)Made with love in NYC by @schlaf and RRE Ventures

The Largest Driver of Employment

115 million service workers

Source: US Bureau of Labor Statistics (2010)Made with love in NYC by @schlaf and RRE Ventures

Buying Milk Has Come Full CircleYesterday Today

Groceries in under an hour

Made with love in NYC by @schlaf and RRE Ventures

On-Demand Mobile Services

Applications that aggregate demand on mobile devices but fulfill that demand through offline services.

Made with love in NYC by @schlaf and RRE Ventures

Collapsing The Value Chain

Yesterday

Today

Made with love in NYC by @schlaf and RRE Ventures

The Perfect Storm

Smartphones

High Unemployment

Busy Homes LTE / 4G Everywhere

Made with love in NYC by @schlaf and RRE Ventures

Societal Benefits

Local Jobs More Time Income from Property

Taxes

Made with love in NYC by @schlaf and RRE Ventures

Categories Impacted

Moving & Storage

Transportation Home Services

Office Space Health & Beauty

Food & Dining Care Services Delivery Events TravelMade with love in NYC by @schlaf and RRE Ventures

On Demand LandscapeTransportation Health & BeautyDining + Drinks

Delivery & Logistics

Food & BeverageHome Services

Travel / Hospitality

Events

Source: RRE Ventures (2014)

VC Funding Since 2009

70+ companies$1.75 Billion

Source: RRE Ventures (2014), Mattermark, CB Insights, Crunchbase

*Excludes: Seamless, OpenTable, Eventbrite, Zipcar Made with love in NYC by @schlaf and RRE Ventures

RRE Companies

Veterinarians on demand

Made with love in NYC by @schlaf and RRE Ventures

RRE Companies

Food ordering apps for multi-unit businesses

Made with love in NYC by @schlaf and RRE Ventures

Services We Admire

Peace and quiet on demand

Made with love in NYC by @schlaf and RRE Ventures

Services We Admire

Made with love in NYC by @schlaf and RRE Ventures

Services We Admire

Home services on demand

Made with love in NYC by @schlaf and RRE Ventures

Services We Admire

Package delivery on demand

Made with love in NYC by @schlaf and RRE Ventures

Services We Admire

Local, fresh meals on demand

Made with love in NYC by @schlaf and RRE Ventures

Services We Admire

Move services on demand

Made with love in NYC by @schlaf and RRE Ventures

Challenges

Regulation Low Barriers to Entry

Moving Atoms Regional

Made with love in NYC by @schlaf and RRE Ventures

The Future

Business Services

Health Services

Real Estate Ecosystem Partners

Made with love in NYC by @schlaf and RRE Ventures

A Final Thought

“Uber is efficiency with elegance on top. That’s why I buy an iPhone instead of an average cell phone, why I go to a nice restaurant and pay a little bit more. It’s for the experience.”

-Travis Kalanick, Co-founder / CEO of Uber

Made with love in NYC by @schlaf and RRE Ventures

Thank YouSteve Schlafman, Principal