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transcript
Once Upon a Time: The Impact of Storytelling
in e-Learning Chris Willis
Media 1
Produced by
September 10 & 11, 2009
202
Best Practices in e-Learning Instructional Design and Management
Best Practices in e-Learning Instructional Design and Management
September 10 & 11, 2009
Page 1Session 202 – Once Upon a Time: The Impact of Storytelling in e-Learning -Chris Willis, Media 1
Redish & Associates, Inc.
© 2009, Janice (Ginny) Redish and Chris F. Willis • Storytelling in eLearning • Slide 1
The Impact of Storytelling
in eLearning
Chris Frederick WillisMedia 1 The eLearning Guild
September 2009
Redish & Associates, Inc.
© 2009, Janice (Ginny) Redish and Chris F. Willis • Storytelling in eLearning • Slide 2
Topics for today
Theme = You are a natural-born storyteller!
TopicsUsing stories in learning applicationsFiction vs non-fiction storiesElements of a good storyPersonas for stories
Best Practices in e-Learning Instructional Design and Management
September 10 & 11, 2009
Page 2Session 202 – Once Upon a Time: The Impact of Storytelling in e-Learning -Chris Willis, Media 1
Redish & Associates, Inc.
© 2009, Janice (Ginny) Redish and Chris F. Willis • Storytelling in eLearning • Slide 3
You are a natural-born storyteller
Consider every time youtell a jokerelate an incident that happened at workexplain facts and figurestalk about your childhoodrecreate the steps to complete a taskimagine “what if … ?”
Redish & Associates, Inc.
© 2009, Janice (Ginny) Redish and Chris F. Willis • Storytelling in eLearning • Slide 4
How might you use stories in eLearning?
For design: Gather stories to guide decisions …Confirm what to cover (objectives) Decide how to cover it (design)
For content: Create or use gathered stories to make learning objectives and content real to learners
For motivation and evaluation: To use outside of the course …“Sell” curriculum / initiatives to future learners (WIFM)Learn how people are using the course in real life
Best Practices in e-Learning Instructional Design and Management
September 10 & 11, 2009
Page 3Session 202 – Once Upon a Time: The Impact of Storytelling in e-Learning -Chris Willis, Media 1
Redish & Associates, Inc.
© 2009, Janice (Ginny) Redish and Chris F. Willis • Storytelling in eLearning • Slide 5
Onboarding – 52 Weeks at Qualcomm - Intro
Redish & Associates, Inc.
© 2009, Janice (Ginny) Redish and Chris F. Willis • Storytelling in eLearning • Slide 6
Onboarding – 52 Weeks at Qualcomm – Week 03
Best Practices in e-Learning Instructional Design and Management
September 10 & 11, 2009
Page 4Session 202 – Once Upon a Time: The Impact of Storytelling in e-Learning -Chris Willis, Media 1
Redish & Associates, Inc.
© 2009, Janice (Ginny) Redish and Chris F. Willis • Storytelling in eLearning • Slide 7
Onboarding – 52 Weeks at Qualcomm – Week 29
Redish & Associates, Inc.
© 2009, Janice (Ginny) Redish and Chris F. Willis • Storytelling in eLearning • Slide 8
Change ManagementLarge Consumer Products Company
Best Practices in e-Learning Instructional Design and Management
September 10 & 11, 2009
Page 5Session 202 – Once Upon a Time: The Impact of Storytelling in e-Learning -Chris Willis, Media 1
Redish & Associates, Inc.
© 2009, Janice (Ginny) Redish and Chris F. Willis • Storytelling in eLearning • Slide 9
Smithsonian Institution Webcomic
Learning in a graphic novel formatEmbedded survey questions and related readings
http://anthropology.si.edu/writteninbone/comic/#
Redish & Associates, Inc.
© 2009, Janice (Ginny) Redish and Chris F. Willis • Storytelling in eLearning • Slide 10
Best Practices in e-Learning Instructional Design and Management
September 10 & 11, 2009
Page 6Session 202 – Once Upon a Time: The Impact of Storytelling in e-Learning -Chris Willis, Media 1
Redish & Associates, Inc.
© 2009, Janice (Ginny) Redish and Chris F. Willis • Storytelling in eLearning • Slide 11
Redish & Associates, Inc.
© 2009, Janice (Ginny) Redish and Chris F. Willis • Storytelling in eLearning • Slide 12
Best Practices in e-Learning Instructional Design and Management
September 10 & 11, 2009
Page 7Session 202 – Once Upon a Time: The Impact of Storytelling in e-Learning -Chris Willis, Media 1
Redish & Associates, Inc.
© 2009, Janice (Ginny) Redish and Chris F. Willis • Storytelling in eLearning • Slide 13
Redish & Associates, Inc.
© 2009, Janice (Ginny) Redish and Chris F. Willis • Storytelling in eLearning • Slide 14
Blog a continuing story
Practicalcreativity.us
Best Practices in e-Learning Instructional Design and Management
September 10 & 11, 2009
Page 8Session 202 – Once Upon a Time: The Impact of Storytelling in e-Learning -Chris Willis, Media 1
Redish & Associates, Inc.
© 2009, Janice (Ginny) Redish and Chris F. Willis • Storytelling in eLearning • Slide 15
Scenario Based WBT
Meijer Effective Selling: Mission Possible!
Business ProblemRetail associates seldom have formal sales training.
SolutionSelf-paced, web-based training models appropriate behavior and provides scripts for assisting customers. Stepped still scenarios economical and easy to deliver.
International
2008
Redish & Associates, Inc.
© 2009, Janice (Ginny) Redish and Chris F. Willis • Storytelling in eLearning • Slide 16
Stories = Scenarios
Scenarios = real-life stories; story with a purposeUse in courses to support one or more learning objectives A good story = a good scenarioStorytelling guidelines apply to scenario authoring
Did you know … ?Scenarios are also used to guide software and product design/development.
Best Practices in e-Learning Instructional Design and Management
September 10 & 11, 2009
Page 9Session 202 – Once Upon a Time: The Impact of Storytelling in e-Learning -Chris Willis, Media 1
Redish & Associates, Inc.
© 2009, Janice (Ginny) Redish and Chris F. Willis • Storytelling in eLearning • Slide 17
Nonfiction Stories (Scenarios) in eLearning
Some scenarios are non-fictionCaptured from direct observation or interviewsRelate true events
How might you use a non-fiction scenario?
Redish & Associates, Inc.
© 2009, Janice (Ginny) Redish and Chris F. Willis • Storytelling in eLearning • Slide 18
Fiction Stories (Scenarios) in eLearning
Some scenarios are historical fiction – “based on a true story”We invent them based on observations or interviews
Often model exemplary behaviorSometimes "cautionary tales"
Can be composites from multiple sources
How might you use a fictional scenario?
Best Practices in e-Learning Instructional Design and Management
September 10 & 11, 2009
Page 10Session 202 – Once Upon a Time: The Impact of Storytelling in e-Learning -Chris Willis, Media 1
Redish & Associates, Inc.
© 2009, Janice (Ginny) Redish and Chris F. Willis • Storytelling in eLearning • Slide 19
Does this scenario seem truthful?
This little one is on sale but I know you wouldn’t be happy with it.
I’d like to buy a digital TV.
This bigger set will give you better digital picture quality.
Redish & Associates, Inc.
© 2009, Janice (Ginny) Redish and Chris F. Willis • Storytelling in eLearning • Slide 20
Is this scenario better?
All of our TVs are digital ready. What do you like to watch?
I’d like to buy a digital TV.
This wide screen TV is perfect for movies.
I watch a lot of movies.
Best Practices in e-Learning Instructional Design and Management
September 10 & 11, 2009
Page 11Session 202 – Once Upon a Time: The Impact of Storytelling in e-Learning -Chris Willis, Media 1
Redish & Associates, Inc.
© 2009, Janice (Ginny) Redish and Chris F. Willis • Storytelling in eLearning • Slide 21
Try It! Let’s write a story together
We need an objective:
Use our objective or one of your own; write it on your worksheet.
Our objective: Demonstrate a useful, non-traditional way to repurpose an old toothbrush
Redish & Associates, Inc.
© 2009, Janice (Ginny) Redish and Chris F. Willis • Storytelling in eLearning • Slide 22
What makes a good story?
A good story contains:FactsSituation (Setting)Character(s)Plot (Conflict)Resolution (Ending)
See Whitney Quesenbery: www.WQusability.com
Best Practices in e-Learning Instructional Design and Management
September 10 & 11, 2009
Page 12Session 202 – Once Upon a Time: The Impact of Storytelling in e-Learning -Chris Willis, Media 1
Redish & Associates, Inc.
© 2009, Janice (Ginny) Redish and Chris F. Willis • Storytelling in eLearning • Slide 23
What?
A good story contains:FactsSituation (Setting)Character(s)Plot (Conflict)Resolution (Ending)
Who does this?(user categories)
What are their goals?
Redish & Associates, Inc.
© 2009, Janice (Ginny) Redish and Chris F. Willis • Storytelling in eLearning • Slide 24
Where?
A good story contains:FactsSituation (Setting)Character(s)Plot (Conflict)Resolution (Ending)
Where does this happen?
Under what circumstances?
Best Practices in e-Learning Instructional Design and Management
September 10 & 11, 2009
Page 13Session 202 – Once Upon a Time: The Impact of Storytelling in e-Learning -Chris Willis, Media 1
Redish & Associates, Inc.
© 2009, Janice (Ginny) Redish and Chris F. Willis • Storytelling in eLearning • Slide 25
Who?
A good story contains:FactsSituation (Setting)Character(s)Plot (Conflict)Resolution (Ending)
Realistic characters “make”a story.
Personas help you write realistic characters.
Redish & Associates, Inc.
© 2009, Janice (Ginny) Redish and Chris F. Willis • Storytelling in eLearning • Slide 26
What are personas?
Personas represent our characters' similaritiesdifferences
Personas remind us they are individuals with a specific age, history, needs, values, goals, and relationship to the subject.
Best Practices in e-Learning Instructional Design and Management
September 10 & 11, 2009
Page 14Session 202 – Once Upon a Time: The Impact of Storytelling in e-Learning -Chris Willis, Media 1
Redish & Associates, Inc.
© 2009, Janice (Ginny) Redish and Chris F. Willis • Storytelling in eLearning • Slide 27
Persona: a portrait of a “character”
Composite…… Not one real person
Archetype… Not stereotype
Specific…Not average
http://www.usability.gov/analyze/personas.html
Redish & Associates, Inc.
© 2009, Janice (Ginny) Redish and Chris F. Willis • Storytelling in eLearning • Slide 28
What do you include in a persona?
A persona usually includes:a name and picturejob title and major responsibilities demographics (age, education, ethnicity, family status) goals and tasksin relation to your subject environment (physical, social, technological) a quote that sums up what matters most to the persona in relation to your subject
Kathy Redmond
Retired; Former Executive Assistant
Married with three grown kids and four grandkids. (Family comes over every weekend).
Hosts both a weekly book club and sewing group in her home
Enjoys entertaining
Reads Real Simple and Martha Stewart Living
“Now that I am retired, I finally have the home I always wanted.”
Download our worksheet &
MindManager template for developing personas!
Best Practices in e-Learning Instructional Design and Management
September 10 & 11, 2009
Page 15Session 202 – Once Upon a Time: The Impact of Storytelling in e-Learning -Chris Willis, Media 1
Redish & Associates, Inc.
© 2009, Janice (Ginny) Redish and Chris F. Willis • Storytelling in eLearning • Slide 29
Consider this …
Who might be character(s) in a course on:
sales
business ethics
technical support
retail customer service
Where might you find demographic information for these characters?
Redish & Associates, Inc.
© 2009, Janice (Ginny) Redish and Chris F. Willis • Storytelling in eLearning • Slide 30
What happened?
A good story contains:FactsSituation (Setting)Character(s)Plot (Conflict)Resolution (Ending)
What is the problem?
Best Practices in e-Learning Instructional Design and Management
September 10 & 11, 2009
Page 16Session 202 – Once Upon a Time: The Impact of Storytelling in e-Learning -Chris Willis, Media 1
Redish & Associates, Inc.
© 2009, Janice (Ginny) Redish and Chris F. Willis • Storytelling in eLearning • Slide 31
The end
A good story contains:FactsSituation (Setting)Character(s)Plot (Conflict)Resolution (Ending)
How did [character] solve the problem?
Redish & Associates, Inc.
© 2009, Janice (Ginny) Redish and Chris F. Willis • Storytelling in eLearning • Slide 32
Kathy’s Story
Now that she is retired, Kathy enjoys entertaining at home. She feels proud when her sewing group meets and someone comments on how nice her house looks. Likewise, she feels good knowing that she can provide a clean, comfortable place for her family to enjoy when they visit. Kathy was having trouble keeping the area around her sinks and tub fixtures clean. Chemical cleaners only seemed to make the problem worse. A friend in Kathy’s book club suggested she try using an old toothbrush and plain water to get into those areas a sponge can’t reach. It worked great! Kathy is thrilled with the way her sinks and tub look now.
Best Practices in e-Learning Instructional Design and Management
September 10 & 11, 2009
Page 17Session 202 – Once Upon a Time: The Impact of Storytelling in e-Learning -Chris Willis, Media 1
Redish & Associates, Inc.
© 2009, Janice (Ginny) Redish and Chris F. Willis • Storytelling in eLearning • Slide 33
What would change if she was our lead character?
Paris Whitney Hilton
American socialite, celebutante, heiress, model, media personality, singer and occasional actress.
Age 28, Single
Appeared in a sex video in 2003
Loves small dogs; owns 17, including a Yorkshire Terrier and a female Chihuahua named Tinkerbell
The millions she has earned in her own career now far surpassed her inheritance
“I have 17 dogs and I like to dress them, so I started designing this clothing line and it's really cute, like dresses and jeans — everything you can imagine for humans, but for dogs.”
Redish & Associates, Inc.
© 2009, Janice (Ginny) Redish and Chris F. Willis • Storytelling in eLearning • Slide 34
Paris’s Story
I took Tinkerbell with me to a club one time and she was acting all funny, pawing at her face and stuff. Nicole said her breath smelled like … stinky. This went on until I finally called a vet to come see Tink at our house. He was hot. He scheduled to have Tink’s teeth cleaned and said I should use one of my old toothbrushes to keep them that way. I hired an assistant to brush all my dogs’ teeth.
Best Practices in e-Learning Instructional Design and Management
September 10 & 11, 2009
Page 18Session 202 – Once Upon a Time: The Impact of Storytelling in e-Learning -Chris Willis, Media 1
Redish & Associates, Inc.
© 2009, Janice (Ginny) Redish and Chris F. Willis • Storytelling in eLearning • Slide 35
What if he was our lead character?
Angus “Mac” MacGyver
Phoenix Foundation
Field Agent and Troubleshooter
Highly suspicious of militaristic attitudes within the government
Doesn’t carry a gun; prefers non-violent conflict resolution wherever possible
Shortly served during the Vietnam War in a bomb defusing team
Never leaves home without his trusty Swiss Army knife
“A paperclip can be a wondrous thing. More times than I can remember, one of these has gotten me out of a tight spot…”
Redish & Associates, Inc.
© 2009, Janice (Ginny) Redish and Chris F. Willis • Storytelling in eLearning • Slide 36
MacGyver’s Story
Best Practices in e-Learning Instructional Design and Management
September 10 & 11, 2009
Page 19Session 202 – Once Upon a Time: The Impact of Storytelling in e-Learning -Chris Willis, Media 1
Redish & Associates, Inc.
© 2009, Janice (Ginny) Redish and Chris F. Willis • Storytelling in eLearning • Slide 37
Tell us a story …
… about how you might use stories in your own eLearning:
DesignContentEvaluation
Redish & Associates, Inc.
© 2009, Janice (Ginny) Redish and Chris F. Willis • Storytelling in eLearning • Slide 38
Summarizing our time together
Use stories in eLearning DesignContentEvaluation
Use fiction and non-fiction storiesInclude all elements of a good storyRealistic characters “make” a story; use personas
Best Practices in e-Learning Instructional Design and Management
September 10 & 11, 2009
Page 20Session 202 – Once Upon a Time: The Impact of Storytelling in e-Learning -Chris Willis, Media 1
Redish & Associates, Inc.
© 2009, Janice (Ginny) Redish and Chris F. Willis • Storytelling in eLearning • Slide 39
Chris WillisMedia 1cfwillis@media1.usBlog: www.practicalcreativity.us
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