One Desk, Five Sites: Maintaining web presences across your website, Twitter, Facebook and beyond

transcript

ONE DESK, FIVE SITES:STRETCHING YOUR RESOURCES ACROSS THE SOCIAL WEB

Melissa CheaterSocial Web Strategist + Speaker | melissacheater.com

Step 1: Old Rules Apply•Take the time to plan•Take the time to stay organized

Step 1a: Information Architecture

Information Architecture

Information Architecture 2.0

Information Architecture 3.0?

Step 1b: Add Feed Architecture

3 Ivey in the NewsUpcoming EventsFaculty/Research Blogs

Recruitment BlogsStudent BlogsIvey Business JournalAlumni NewsletterOne-Off Announcements

Twitter FeedsFlickr Feeds

STEP 2: PREPARE TO MONITOR

Facebook

Defensio Application (Email, FB App)

Social Mention (Email, RSS, Web)NutshellMail (Email)Google Site Search (Email, RSS,

socialmention.com

community page

Twitter

Hootsuite, (Team, Web, Mobile)Cotweet (Team, Email, Web)Tweetdeck, Seesmic (Desktop, Web,

Mobile)Social Oomph, Tweetbeep (Email)socialmention.comsearch.twitter.com

hootsuite.com

cotweet.com

“Outlook” style alerts

Multiple accountsMultiple platformsAggregated

ColumnsSearch ColumnsLists

YouTube/flickr

YouTube Channel (Email notifications)

Social Mention (RSS)Google Search (RSS, Email

Notification) iGoogle (browser start page)

Mobile Solutions

Boxcar: Push notifications from accounts and/or RSS feeds to your iPhone

itweetreply: Push twitter reply, message and search notifications

Tweetdeck, Hootsuite, Seesmic + ping.fm

STEP 3: PREPARE TO MEASURE

Facebook

Download reports regularlyNice to track

New fans, Lost fans Likes/Comments Photo/Video views/comments Overall traffic

Google Click URLs

Twitter

HootsuiteBit.lyNice to track:

New followers, Lost followers Tag frequency Replies, Direct messages

Google Click URL’s

YouTube/flickr

Google Click URL’sNice to track:

Views Comments Attention

STEP 4: USE DISTRIBUTION TOOLS

Situation 1: News Release

Publish to RSSRSS import to FacebookRSS import to Twitter (Hootsuite,

Twitterfeed)RSS pull into other web pages

Quick RSS Fix: WordPress + Page Links ToCreate a wordpress blogPost every news release as a new

blog entry Install Page Links To plug-inFor each new entry, paste the

original (non-blog) URL into Page Links To field

RESULT: RSS Feed where all links actually go to your original, non-blog pages

Situation 2: In the News

Delicious.com AccountBrowser Bookmark (IE/Firefox)Connect Delicious.com RSS to

website, facebook, twitter, etc.

Situation 3: Guest Speaker

Choose Distribution Source: Web: Hootsuite Desktop: Seesmic/Tweetdeck Mobile: Seesmic Email: Ping.fm SMS: Ping.fm

Draft, Proofread Schedule and/or send

Results:

Anything RSS’d goes to Homepage Twitter Accounts Facebook Pages Content Pages/Right Columns Mobile Apps

Results:

Any status update goes to combo of: Twitter Accounts Facebook Pages

Photos:

Low quality flickr > facebook applications

Facebook Albums: Views, CommentsFlickr:

RSS > Webpages, Blogs, Microsites Push to Twitter

What’s your goal?

Video:

YouTube Free Embed HD iPhone/Mobile Friendly Push to Twitter

Case: Ivey Olympics

Twitter : @iveyolympics, #iveyolympics Pulled into campaign site Posts via email, text message, mobile apps Photos via secret email address + twitpic

Facebook: Photo uploads, blog import, custom tab

Flickr: Photos via photos@ivey.ca + twitpic

Community Blogs via FeedWordPress

Better PhonesFaster

NetworksRicher

Content

InStyle

Bberry application

here’s how

bblauncher.com $3

wordpress theme $0

Recap: Your Greatest Weapons

Distribution: RSS, Ping.FM, HootsuiteUpdate Multiple Accts: Ping.fm,

HootsuiteMonitoring: SocialOomph,

SocialMentionMobile: Ping.fm, TweetDeck,

iTweetReplyFacebook: Nutshell Mail, DefensioYour iPhone. Period.

Melissa Cheater, Social Web Strategist + Speaker

info@melissacheater.comwww.twitter.com/mmbcwww.linkedin.com/in/melissacheaterwww.facebook.com/melissacheaterwww.melissacheater.com

One Desk, Five Sites: Maintaining web presences across your website, Twitter, Facebook and beyond

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