Post on 02-Jan-2016
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Online Brand Reputation• Online Brand Management
is about protection. It's about knowing everything, positive and negative that is impacting your brand online
•Maintain the integrity of a carefully nurtured brand
The Impact…
Within four days of the song going online,
a flood of bad PR caused United Airlines‘
stock price to plunge by 10%,
-costing shareholders $180 million-
Which would have bought Carroll more than 51,000 replacement guitars
Dominos responded immediately saving the company’s reputation and, potentially millions in lost business.
Blog Monitoring
• BackType Blog Comments Monitoring
• BlogPulse
• Google Blog Search
• Technorati
Twitter Monitoring
• Monitter
• TweetBeep
• Tweet Later
• Twitter Search
Other Monitoring
• Google Alerts
• BoardTracker
• http://socialmention.com/
Paid Tools
• http://www.trackur.com
• Radian6
top 10 listings of
search can be
seen as your
Online Resume
How To Dominate Search Engines• Facebook Page• Facebook Group• Twitter Channel• YouTube Channel +
MetaCafe,Google Video, DailyMotion, Revver
• Squidoo Pages• HubPages
• LinkedIn Page
• Naymz Page
• MySpace Page
• Bebo Page
• Orkut Page
• Google Plus Page
• Wikipedia Entry• About.com• AboutUs.org• Submit Press Releases
– Pr.com, PRNewswire.com etc
• Create blog(s)– Wordpress.com , Blogger.com
How To Dominate Search Engines
• Create microsites using your keyword phrase(s)– www.YourDomainReviews.com– www.YourDomainScam.com– www.YourDomainCorp.com– www.Your-Domain-Reviews.com
How To Dominate Search Engines
What if you have
negative reviews on
sites like ….
How To Get Positive Reviews
Step #1
•Determine which sites are important sites for your customers to write reviews on ….
Attractions Industry• Google reviews
• tripadvisor.com/.uk/.au
• Insiderpages.com
• travelpost.com
• Virtualtourist.com
Step #2
•Ask for It: As simple as this sounds - it works. People will give you reviews if you ask. So ask on your website, business cards, brochures, invoices, email signature etc.
How To Get Positive Reviews
Step #3
•Give a little get a little: Offer an incentive for your customers to post a positive review (example: Tell us how we did and receive 10% off your next visit)
How To Get Positive Reviews
Step #4
•Make It Easy: Posting a review should be straight forward and not time consuming - so ensure if you are collecting reviews you are only asking questions that would help bring value to your organization
How To Get Positive Reviews
Step #5
•Email Follow-Up: You can make it part of your auto-responder or email footer - this is great especially after a user has received their product/service.
How To Get Positive Reviews
Step #6
•Be Creative: There are always ways you can get people to participate - so perhaps it is a contest, a weekly draw, but let your creative juices flow and have fun with it!
How To Get Positive Reviews
Key Takeaways…
• If you have negative listing on page one of Google – you need to dominate by using social sites and microsites
• If you have negative reviews on sites like Yelp, Insiderpages etc – you need to get customers to post positive reviews to outweigh the negative
If you would like information about loyalty and incentive programs optimized with
social media
Please email: djacke@wsitourism.com
This is a no obligation offer