Post on 15-Jul-2015
transcript
Research and Development
meeting social goals
Party Report
41%
Invitation 18%
Question
16%
Bond Building
15%
Request 1%
Party report
w ith address
9%
Prototyping
Deployment &
Evaluation
Study
Target Users
Design
Importance of Information in
selecting chat partner
0
1
2
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Rank
Rating
Similarity
Interacts with friends
Ratings by friends
Teen Panel
Our questions How do teens use technology in their day-to-day lives?
Questionnaire (18 students)
PowerPoint “Diary” (5 presentations) Over one week, document social and collaborative activities
Screenshots, pictures from cell phone camera
Focus on typical use and how usage might be different than other
age groups
Technology Usage for Social Life
Importance of Tech for Social Life
1 1.5 2 2.5 3 3.5 4 4.5 5
Landline phone
Email - one to many
Blogs
Email - one to one
Instant Messaging
Social Networking Sites
Cell phone -- voice
Cell phone -- text
Importance
Socializing and Planning
I am able to create
groups to invite people to
new events.
I have created a Salsa in
Seattle group for teens to
learn and dance salsa.
I use: Facebook and
Yahoo email as my
means to setting up
social events
I can add members
Write messages for
all members
Social Event Planning
Why Host a Community?
Reason #1:
Social media is about dialogue
Not enough time to engage in 1:1 dialogue
Your community members will carry the
conversation for you
Why Host a Community?
Reason #2:
Person
Joins
Hosted
Community
Develops
Attachment
to
Community
Develops
Attachment
and Loyalty
to Host
Figure 9. Life cycle of Pathable activity before, during and after event
Pathable User Behavior Over Time
Pathable BarCamp Seattle Study
Questions:
how important is social networking and community
development at events?
can Pathable help?
BarCamp Seattle is a free, two-day conference
held for Web 2.0 community
280 people registered for the event using
Pathable
78 people total (76% male and 24% female)
completed the questionnaire, 18 at the event
and 60 afterwards online
Attachment and Loyalty to the Event
.00
.10
.20
.30
.40
.50
.60
.70
.80
Next Year
Co
rrel
atio
nC
oef
fici
ent
(sta
tist
ical
ly s
ign
ific
ant
if >
.30
)
Intention
to Come
Back:
Predictors People's Intention to Come Back to Event
Figure 7. The more peopel use Pathable, the more people they consider professional friends or
colleagues.
Impact on Professional Network
Impact on Attachment and Sense of
Community
Figure 8. The more people used pathable, the greater their sense of attachment on the
identity factor, and the more their sense of community.
Strands CoCollage: Place-based Networking and Community Development
Goal: facilitate networking and community in a “third place”
Prototype: Community collage display with online photo sharing
Deployment study:
Questionnaire at Time 1 and Time 2 (~six weeks apart)
At Time 1: sense of community and attachment to coffee shop strongly correlated
Impact on Place Attachment
5.2
5.4
5.6
5.8
6
6.2
6.4
Time 1 Time 2
Pla
ceA
ttac
hm
ent
--D
epen
den
cy
CoCollage Users' had More Place Attachment at Time 2
Impact on Neighboring
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0.5
1
1.5
2
2.5
3
3.5
Time 1 Time 2
Sesn
eo
f C
om
mu
nit
y --
Nei
ghbori
ng
CoCollage Users' had More a Sense of "Neighboring" at Time 2
On Hosting a Community How to host a community:
Create an environment where a group people may talk to each other
Facebook groups, mailing lists, messaged boards, Ning
Tips for nurturing:
Set clear expectations for appropriate behavior
Seed the community with desired types of people/ behavior
Invite lots of people
Be a part of the conversation
Use moderation tools
Measuring success:
Count 1:20:80 – for every 1 person talking, usually 20 members and 80
lurkers
Return rate