Online Enrollment

*Source: re:fuel College Explorer

At Least One Online Class

45%

Not Online55%

• 21,000,000 (100%) Total Students Enrolled in Undergraduate/Graduate Education

• 9,000,000 (45%) Enrolled in at Least One Online Course*

• 3,000,000 (14%) Enrolled Fully Online

Enrolled Fully Online

14%

Type of Institution for Online Study

Not-for-profit Public45%

Not-for-profitPrivate

20%

For-profit35%

Public Universities Lead in Offering Online Programs

Series1

0% 10% 20% 30% 40% 50% 60%

48%

34%

18%

15%

37%

48%

CIC AASCU

No online programs

1 to 4 fully online programs

5 or more fully online programs

The Great Online Student Market Rush 2010-2020

Age

Age When Last Enrolled Percent24 and younger 23

25-29 12

30-34 18

35-39 14

40-44 8

45-49 8

50-54 8

55 and older 8

Median Age: About 35 years

%

Income

Median Income: $55,000

Total Household Income PercentLess than $25,000 19

$25,000 - $39,999 17

$40,000 - $54,999 12

$55,000 - $69,999 9

$70,000 - $84,999 8

$85,000 - $99,999 7

$100,000 - $114,999 4

$115,000 - $129,999 4

$130,000 - $149,999 7

$150,000 or more 8

Prefer not to say 7

%

Online Program Worth Time and Money?

Good Financial Investment Percent

Yes, completely 65

Somewhat 31

Not at all 4

Worthwhile Time Investment Percent

Yes, completely 72

Somewhat 24

Not at all 4

%

%

Pay Increase + Promotion

Pay Increase  PercentYes 45

No 55

Received Promotion All Undergraduate Graduate

Yes 36 23 47

No 64 77 53

Percent of Respondents

%

% % %

Online Revenue

Outcomes

Strategic Outcome Percent

Increased student access 74%

Increased enrollment 60

Increased revenue 59Attracted students from outside the traditional service area

57

Growth continuing and/or professional education

49

Provided pedagogic improvements

46

Enhanced value of university brand

40

Barriers Experienced

Barriers with Online Courses

Experienced at Any Point

Still Experience

OvercameDid Not

Experience

Greater faculty time and effort is required to teach online

86% 59% 27% 14%

A lack of acceptance of online instruction by faculty

86 58 28 15

Students need more discipline to succeed

80 69 11 20

CIC Online Continuum

Isolationists Beginners

Start Ups

Developers

Builders

10% 38%18%

18%

11%

5%Inte

grat

ors

Top 10 Undergraduate Degree Programs: 2012-2013

Degree Program 2012 2013

Business Administration/Management 17.1 17.9

Accounting 5.1 6.5

Information Technology 4.6 4.4

Criminal Justice/Law Enforcement 3.0 4.3

Business: Finance 4.9 4.0

Psychology: General 3.5 3.9

Graphic Design 0.7 3.7

Healthcare: Administration 3.3 3.7

Nursing 3.7 3.3

Computer Science 3.0 3.2

% %

Field of Study: Undergraduate

Factors in Choosing a Institution

Online Program Selection Factors (choose up to 3) Percent

*Overall reputation of the college or university 44%

*No set class meeting times 38

*Tuition and fees 35

*Amount of transfer credits accepted 32

A personal academic advisor who contacts me regularly

31

Availability of courses that teach workplace skills such as problem solving, critical thinking, and teamwork

28

*Ranked among top 10 in 2012

Academic Credit Based on Portfolios or Outside Experience

The Future of Online: What Institutions Plan to Do

Programmatic Additions in Next Two Years

Percent

Increase international student enrollment 52%

Hybrid graduate programs 33

Cohort-based programs online 32

Fully online certificates 31

Online or Not at All

Likelihood of Studying on Campus if Online Not Available Percent

1 I would not have 28%

2 17

3 25

4 13

5 I would definitely have 17

Average rating 2.7

Recommendations

• Hire an online leader and appropriate staff• Educate and incentivize faculty to teach online• Revise policies and procedures to accommodate online

faculty• Use good accounting and budgeting practices• Expand offerings• Save national and international marketing dollars for niche

programs• Accept all legitimate credit• Invest in outcomes• Synthesize online and on-ground processes for a consistent

student experience

References

The data referenced in this presentation can be accessed from two reports.

Online College Students 2013:

Comprehensive Data on Demand and Preferences

www.learninghouse.com/OCS2013-report

Online Learning at Private Colleges and Universities:

A Survey of Chief Academic Officers

www.learninghouse.com/CIC2013-report

For More Information

www.learninghouse.com/OCS2013

• David Clinefelter– dclinefelter@learninghouse.com– (502) 751-8647