Post on 06-Nov-2015
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Online Itinerary Planner
Online Itinerary PlannerTRIP-BOTBy Yogesh ThakurAssumptionsUser has an idea of destination and motivation to travelCurrency depreciation is not factor affecting traveler behaviorDatabases/services for activities to do are already existingTravel triangle can get access to user existing flight miles/hotel creditsBusiness travellers/VFR travellers are out of scope
Why to BuildNo one stop shop for informationNo help in picking destinationPricing disagreements with local vendorsMatching things with schedule availabilityNo tracking of previous customer preferencesDesire to choose activity yourself to completely enjoy itToo much of a hassle organizing stuff, dealing with multiple vendors and keeping track
Who to Build for- Allocentrics+PsychocentricsFree Individual Traveler over Fixed Package buyersAge group 25-45 Early Tech Adopters DIY kind of people Comfortable in online financial transactionsFinancially well off but still would want the maximum bang for their buckRequire minimalistic motivation to travel Target to capture 1% of the revenue from the potential target segment( details in excel)
Launch channelInitially to start with a web site.Ease of use and drawing referral traffic from the parent site Develop in house content and then subsequently move to crowd sourcingService destinations that are remote and yet not very hard to reach- live like a localSubsequently move to app once consistent repetitive user patterns have been establishedUser AcquisitionReferral from Parent SitePromotion on Social Media-FB/SEMOrganic trafficCreation of interactive widgets and their promotion on partner networksPartnerships with agents and travel planners
Business MetricsUser Acquisition new customers acquired on an annual/monthly basisIncrease/decrease Transactions performed per userBrand Building/PR- Customer recall/ Survey rankings/ SEO rankPartner Signups- agents added to serve the new locations and varied customer needsDestinations Served- extension of services to newer locationsRevenue Generated
Product MetricsMetricCustomer AcquisitionUser engagementChannels served
Revenue
How to MeasureSite visitors/Registerations/App DownloadsForms Filled,Session times, page viewsWeb/Mobile/WAP/Customer careTrips Served/tickets sold etc
8Use casesUser to be allowed to enter destinationUser to enter the start /end datesUser to be allowed to select itineraries based his preferences or profilesUser to be allowed to create his own itinerary by pick and using things to do /places to visitFor system created itineraries , user to be allowed to make modifications by adding /removing eventsUser to be allowed to share the itinerary with friends on Fb and other social networks.User to be allowed to book the itinerary
Use case Flexi Add To CartAll to book all of options in the itinerary- yet be given the flexibility of paying only for selective onesFor activities not paid for- we can provide or share real time available inventoryWireframe Home page
Allow to enter multiple cities , multiple dates.
11Trip Profile
Itinerary Snapshot
Use case Share User to be allowed to share the trip with friends on social networks.Case 1 user logged in to network- allow to post to friendsCase 2- user not logged in to network. Prompt user to login, validate credentials and then postUse case Book user logged in- prompt to user details/payments pageUser not logged in. prompt to login( incentivise login by prompting use to use previous credits and stuff)13Add/Remove Activity
user to be allowed to add / remove activities as per his preferences Referenceshttp://gadling.com/2010/05/12/travel-trends-free-independent-traveler-fit/http://tourism.gov.in/writereaddata/CMSPagePicture/file/marketresearch/publications/IndiaTourismStatics2013_1.pdfhttp://www.quora.com/What-does-FIT-mean-in-the-tourism-industryhttps://researcharchive.lincoln.ac.nz/bitstream/10182/3250/5/parr_mapplsc.pdf
Sheet1Estimating the Market Size of TRIP-BOTMarket size7000000travellersgrowth rate10%forecasted number ( FY14-15)7700000total spend107671croresaverage spend per vistor0.0139832468croresaverage trip worth1.4lacsarrivals from developed nations80%arrivals from developed nations6160000travellersrecipts from developed nations8624000lacsshare of recipts from online45%recipts from online transactions3880800lacsif we capture 1 % of the market38808lacs
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