How to be found in 2016?

Use your iPhone 6!

Use your iPhone 6!

Just kidding…

iMarketing 6!!!

How to be found in 2016?

Contents

1. Marketing Landscape

2. Examples of Options

3. Resources Moving Forward

Specially customized for the Chicken Soup Foundation

And…

Hong Kong Ballet

And…

Sheng Kung Hui Kowloon City

Children and Youth Integrated Service Centre

Before we start

1. Take lots of notes

2. Ask questions actively

3. Please focus…

Why?

Free Money

Est $1600

to...

$16,000 HKD

Proof?

Why again?

Learn

Valuable

Skill(s)

Why – 1 last time?

Rather, WHY would I spend

my day off giving

free and potentially valuable advice?

If you like today…

Enough of the why...

Let’s get started with…

What

Contents for Today:

1. Marketing Landscape

2. Leveraging Options

3. Measuring Results

1. Marketing Landscape

Before we do Online…

Top Marketing Channels

Getting back…

Little (VERY) overwhelming

KISS

SEMSEO

Email Social

Why did I pick these 4?

Bezos

2015 Revenue

$107,000,000,000+ USD

Or

$800,000,000,000+ HKD

How?

Ubiquity Online

SEO/SEM Associates

Can I repeat?

$107,000,000,000+ USD

Or

$800,000,000,000+ HKD

Can I repeat?

Ubiquity

Cometh the hour

Me before you

Roomhate

Can I repeat?

Ubiquity

More proof/anecdotes

1. Rich Barton (Expedia) - $5 mill/month

2. Wikipedia

3. Reddit

4. Facebook

5. WPP’s shift

Even more proof…

Philip Lader, chairman of WPP PLC, the world’s largest advertising holding company, said this trend is being driven primarily by clients’ desires to “optimize their media spending in an increasingly digital media environment.”

~2015

http://blogs.wsj.com/cmo/2015/06/09/wpp-chairman-says-shift-to-digital-media-leading-to-wave-of-agency-reviews/

Why did I pick these 4 (again)?

We could go on for hours

1. Google’s numbers (SEO/SEM)

2. Email’s numbers & efficacy (Email)

3. Facebook’s numbers (Social)

4. Twitter’s numbers (Social)

5. Instagram, Snapchat (Younger Social)

6. Weixin, WhatsApp, Kakao, Line (Asia & #’s)

7. Google in HK

8. Google in Korea

If I had more time to, I would provide details to

2. Leveraging Options

What is SEO?

Using KISS w/ SEO

1.On site variables

2.Off site variables

1. On Site

Important Factors

VERY Important!!

HTML/Source

Title Tag

<title>Chicken Soup Foundation</title>

• KEYWORDS

–Volunteering in hk

–Helping kids

–Non profits for kids

–Tax donation write offs

–Making kids lives better

Content, Images & Links

• Text

• Pictures

• Outbound links

HTML/Source

Audit

Audit Results

Audit Results

Audit Results

Audit Results

2. Off Site

= Link Building

Links Audit

Ideas

Many Ideas

http://pointblankseo.com/link-building-strategies

Ideas Cont’d

http://pointblankseo.com/link-building-strategies

Resources/Links Pages

View Peers

Research Competitors

Profile Pages

Other Ideas

• Ease to link to you

• Link out

• Interlink

• Get people to read your content (b)

• Create RSS feed

• Build Relationships

Realistic Expectations

1.On site - quick

2.Off site – very time consuming

So…

SEMSEO

Email Social

SEM is Immediate

aka…

https://www.youtube.com/user/learnwithgoogle/videos

SEMSEO

Email Social

1 of 2 Most Popular

Ubiquitous

$500k/year Blogging

My recommendation

John’s solution

So many…

https://zapier.com/learn/ultimate-guide-to-email-marketing-apps/best-email-newsletter-software/

SEMSEO

Email Social

Smiling for a reason

2013

2016

Smiling even MORE!

How?

SEMSEO

Email Social

++Bonus

https://www.quicksprout.com/the-definitive-guide-to-copywriting-chapter-1/

Use Pathos

SEMSEO

Email Social

++Bonus #2

Idea #88

Successful Example #1

Nearly 10 years ago…

Today

5 years ago

Following Patel’s Advice

1. Find & publish killer content

2. Feed and fuel curiosity

3. Know audience completely

http://contentmarketinginstitute.com/2015/05/learn-popular-blogs/

Successful Example #2

Most Pop Keywords Study

Most Pop Keywords Study

Following up

Successful Example #3

New Pathway

Successful Example #4

SanLi

The Edge

Vs.

Successful Example #5

The EdgeYear over Year Results

The Edge

Significant Growth

Extra Validation

After Leaving

3. Resources for Future

https://topnonprofits.com/lists/best-nonprofits-on-the-web/

Resources

• SEO

– Seomoz.org

– SEObook.com

– Wikipedia.org

– SearchEngineLand.com

– SimilarWeb.com, Alexa.com

– Google.com – Search Engine Guides & Support

Resources

http://www.seobook.org/

Resources

http://watchstreetconsulting.com/nonprofit-online-marketing/

Resources

• General Online Marketing

– AdAge.com

– Pinterest – Many Infographics

– Just search (Google)

• What? All the terms from earlier, but honestly just start with “online marketing” in Wikipedia & expand from there

Resources

Resources

brandonna8@gmail.com

College Seminar, March 12, 2pinfo@theedge.com.hk

(+852) 2972 2555