Online Marketing Basics

AWESOMELY PROVOCATIVE INFO FOR SUCCESSFUL RELATIONSHIPS ONLINELee Brogden Culberson | ProfessionalMojo.com

What is online marketing?(and why should you care?)

(hint anything on a computer screen)

91%91% OF ONLINE ADULTS USE SOCIAL MEDIA REGULARLY.

- EXPERIANhttp://www.experian.com/simmons-research/register-2012-digital-marketer.html

80%EMAIL OPENS ON SMARTPHONES AND TABLETS HAVE INCREASED 80% OVER THE LAST SIX MONTHS.

- LITMUShttp://litmus.com/blog/email-client-market-share-stats-infographic-june-2012

20%20% OF FACEBOOK USERS HAVE PURCHASED SOMETHING BECAUSE OF ADS OR COMMENTS THEY SAW THERE.

- Ipsoshttp://ipsos-na.com/news-polls/

38%38% OF PEOPLE HAVE RECOMMENDED A BUSINESS THEY “LIKE” OR FOLLOW ON A SOCIAL NETWORK.

- IPSOShttp://ipsos-na.com/news-polls/pressrelease.aspx?id=5645

88%88% OF PEOPLE RESEARCH THE BUSINESS ON THE INTERNET BEFORE OR DURING A SALE.

- IPSOShttp://ipsos-na.com/news-polls/pressrelease.aspx?id=5645

80%80% OF THOSE ON THE INTERNET ACCESS IT ON THEIR MOBILE DEVICE.

- Forbes, 09/12

1. Know what you want to do.

2. Toss what you think you know.

3. Start small.

Get your website right – big and small. (What you see and what you don’t.)

Show and tell me how you will help. (Everywhere I see you.)

Maximize free listings and directories.

Don’t do social until you can do it right.

Pass the sniff test.

- Create the Visitor Profiles- Provide What’s Expected- Give Something Free- Grow Your Prospect DB- Nurture with email, Social and Offline, too

1. Write down goals.2. Identify audience, what they

want to know and what your message is.

3. Fix website: layout, message, SEO, mobile.

4. Add/update directory listings and G+ local entries.

5. Implement the sniff test on all social channels.

6. Make this about THEM, not you.

7. Track where your leads come from.

8. Don’t believe everything you hear.

9. Focus on creating good content and sharing it.

10.Help your marketing work together. Create a plan.

Online Marketing Basics

AWESOMELY PROVOCATIVE INFO FOR SUCCESSFUL RELATIONSHIPS ONLINELee Brogden Culberson | ProfessionalMojo.com