IntroductionThe matchmaking has been a part of the Indianmarriage scene from many years. However, astime passed the baton to fix marriages haschanged hands from close relatives to agentsand brokers to pundits to newspaper classifiedsand finally matrimonial websites now.

“• The online matrimonial business is capturing market share of

newspaper matrimonial classified.• With rise in matrimonial sites like shadi.com,

bharatmatrimony.com, jeevansathi.com, traditionalmatrimony business is under serious threat.

• The main reason of growth of online matrimonial business isflexibility of time and convenience it offers to users with thehelp of cloud computing.

Facts of Online Matrimonial Search:

-Estimated market size in FY 2016-2017 is Rs 1500 crore.-Online matrimonial search subscribers in FY 2012-2013 is 50-55 million-Fastest growing age group is 25 years to 34 years-Male/Female ratio matches the current internet gender ratio at 69 per cent /31 per

Why to Tie the knot with cloud ?

It is ideal for business with growing andfluctuating bandwidth like high demand ofsubscribers on matrimonial site. It is easy toscale up or down the cloud capacity fromremote server. This level of agility can give areal advantage to matrimonial business a realadvantage over competitors.

Flexibility:

In cloud computing servers are off the premisesand out of sight. Suppliers can take care of themfor matrimonial sites and do regular softwareupdates. This includes security updates also. Soonline sites don’t want to waste their time inmaintaining the system.

Automatic software update:

Cloud computing cuts all hardware and softwarecost. Matrimonial sites just have to pay for whatsoftware and virtual machines and disk spacethey use. It is always pay per consume model.

Capital expenditure

free:

With cloud computing all matrimonial sites

can work from anywhere anytime. Locationspecification is not there.

Location feasibility:

When your data is stored in cloud anyone

can access it anytime if anything happensto their machine also.

Secure access:

Success Stories

Shadi.com

Shadi.com is world’s largest matrimonial servicewho carries out their services on Cloud. They havegrown exponentially from last sixteen yearsaccommodating over 30 million members andmanaging over 200 million page views per monthand over 10000 registrations daily.

Matrimony.com

Matrimony.com leads the e-matrimony industrywith about 60 percent market share, with well-known portals such as the BharatMatrimony,CommunityMatrimony, AssistedMatrimony,EliteMatrimony, etc. So matrimony.com is usingCloud solutions to manage 2.5 million users daily.

Other sites

Other dating sites like whitelabledatimg.com fromUk is using cloud to host 2500 participatingwebsites and 1 million registered usersworldwide. Also dating sites like Tinder, woo, TrulyMadly are using Cloud services.

So finally they say matches are made in heaven but we believe that

‘they are connected in cloud’.

“▹Thank you

▹For More information visit us on

www.esds.co.in