Online MerchandisingHow to tell Your Story Online & Increase Bookings using VBrochure

John SmithHotel Merchandising Consultantjohn.smith@vfmleonardo.com

1-877-593-6634 | www.vfmleonardo.com

Engage Travel Shoppers

Easy to Manage

Reaching Travel Shoppers

Case Study

REACH - MOBILE

They all look the same to me

We’re always competing on price I’m overwhelmed

I can’t find what I’m looking for

I’m frustrated

Is this one worth the price?

Should I just book the cheapest one?

I’m sick of shopping

The photos are so generic

hotelierhotelier

How can we stand out?

It looks the same as our competitors’

Our value proposition isn’t clear

consumerconsumer

I wish there was a way to show its true value

Gives us the ability to create our own hotel story

Educates potential clients on the value proposition of our hotel

Provides an overview of what guests can expect during their stay with us 

Chris PearceGeneral Manager, Les Suites Hotel, Ottawa

“

Aids in setting us apart from our competitors

Creates a higher level of engagement between our properties and potential guests

Drives increased conversions, bookings & overall revenue

Carolyn HosnaCorporate eCommerce Manager, White Lodging Services Corporation

“

Engage consumers with Your Story1

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Navigation

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Share

Media

Text

Engagement : Bookings

Photographs & Virtual Tours are the most important factor guests consider when deciding where to stay when traveling.

Source: eMarketer, May 7, 2010

We experienced a 30% bump in bookings after we went from no video to video.

David Attardi VP eCommerce, BF Saul Management Company

“

After only two months with video in distribution, Best Western Plus Orlando Gateway is already recognizing great results.

Cathy Shelton JonesSales & Marketing DirectorBest Western Plus Orlando Gateway

“

Your Audience2

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3rd Party | Web | Social | Mobile

Vnetwork – 3rd party network

OTAs & Booking Sites

GDSs

Network Facts•250+ Million views of media “in-player”•82% increase in reach YoY•25% increase in channels YoY•Largest network of Corporate Sites and SBTs•Cover GDSs, OTAs, Review, Media Local, Search, Sharing and Social

Network Facts•250+ Million views of media “in-player”•82% increase in reach YoY•25% increase in channels YoY•Largest network of Corporate Sites and SBTs•Cover GDSs, OTAs, Review, Media Local, Search, Sharing and Social

VBrochure extends beyond VNetwork

SOCIAL

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SOCIALEasy to Book

Increase Booking through Offers

We implemented the VPowered Mobile Website… and when I compare year on year statistics, traffic increased by over 200%, mobile revenue has increased over 400% and the conversion rate increased 40% … The benefits to our hotel are very easily shown through comparing these analytics

(Source: Darryl Walker - eCommerce Manager - Think Apartments)

“

The mobile industry is rapidly increasing, hence it only makes sense to have tablet and smartphone optimized websites. VBrochure is user-friendly and looks as good as any other mobile websites that you would pay $3000 and more for.

(Source: Craig Perch, Director of Revenue, The Georgian Terrace)

“

Web

“VBrochure has provided so much more than just bookings. It works as a sales team member that never sleeps. Awareness in our communities has also risen as a result. The value is truly remarkable.”

(Source: Micajah Sturdivant, Director of Asset Mgmt, MMI Hotel Group)

3 Easy to ManageSimple web based software accessible from any computer

H

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The BROADMOOR

Story KirshmanMarketing Manager – The BROADMOOR

Thank you.

www.vfmleonardo.com111 Peter Street, Suite 530,

Toronto, ON Canada

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